SEO – Search Engine Optimization for the e-commerce website is different, but not at all difficult. It may seem pretty straightforward on the surface, but when you start to practice, you will face hundreds of interlocking pieces, and all of them must be properly monitored and adjusted in order to get positive results.

Although SEO tactics vary with different verticals, the fundamentals still apply: earning quality inbound links, publishing great content and maintaining the ongoing social media campaign. Additionally, you will need to follow specific Digital Marketing strategies for your e-commerce website to maximize organic traffic, potential leads and sales.

Do you want to know how to rank for your e-commerce site? Read this step-by-step guide to E-commerce SEO to increase your online store’s Google traffic and drive more sales.

E-commerce Keyword Research

E-commerce Keyword Research

There is a number of keyword research tools out there. Most importantly, in a world where the majority of online web traffic stems from a string of text which is typed into a search box, Keyword Research can be a deciding factor in the fate of your products/business.

SEO encompasses plenty of tactics but the underlying principle is that you are helping Google and other search engines better understand what your e-commerce site is about and what it sells. And in return increases your visibility. One of the foundational tactics of SEO is precise keyword research.

Keyword research is the simple art of better understanding the terminology that your potential customers are using to find the products you are selling and then matching your website and marketing terminology.

Keep in mind that the SEO and Keyword research is a never-ending process. There is a number of powerful tools to find keywords, but sometimes the logic of digital marketer do wonders, it demands time and patience. Over time, the algorithms of search engines changes and the terms of your customers use will change. So, make sure you routinely go over and over the keywords list to make sure it is up-to-date and accurate. And above all relevant.

Technical SEO for Ecommerce Sites

Optimize your e-commerce website for mobile

It is essential today to develop a responsive website which behaves according to the users’ screen size. A number of mobile users are increasing day by day, hence this is vital for any website, but especially for an e-commerce website, otherwise, it would be nearly impossible to navigate. Responsive design or an interactive mobile app will help you provide a smooth mobile experience. This is now becoming increasingly important in the coming years.

responsive website

You can check your Mobile Friendly Test over here.

Optimize internal search functionality

Google is not only the search engine that you need to be prepared for. If you want users to stick to your website for shopping, you need to build such type of website where they can search for various products. SEO Experts advise to build and refine the internal search functionalities that can efficiently scour websites and provide the relevant results to your customers.

Search Functionality

The integration of search functionalities means you need to develop an algorithm that can handle predictive searches, misspellings and sort through each web pages on the website. This means optimizing products titles and categories, both internally and externally.

Add Schema Mark-up

How would you prefer the products to be displayed in the SERPs? With an image, rating, reviews and also a little briefer information can obviously make people click. And this can be achieved by adding schema markup, it is semantic vocabulary that you put on your website to help the search engines to be more informative for users. It is not only eye-catching, but it also provides information about the product, and this will boost CTR up by 30%.

Schema Mark-up

This will bring more traffic, which results in more sales. What’s more, Google uses all this information to help understand your product (i.e. product page, category page, blog page etc, and all this is very useful for E-Commerce SEO). All this is okay but the schema markup can get complicated sometimes. So let’s try to distil basics.

On the Product Pages, add markup so that Google can provide a piece of detailed product information including Google image search. For this, you could use the schema.org Product markup.

Now, if you’re using breadcrumbs on your site (Which is recommended), you can add schema markup to that too. Google says it uses breadcrumb markup in the body of the webpage to categorize the information from the page in the search results.

Make your site secure

Make your site secure

People nowadays used to check out for the ‘web security’ before typing card details into any website, to ensure that the site is secure or not. They usually look for the small padlock symbol in the address bar or a web address with https:// (here the s stands for ‘secure’). It is always been a great practice for every e-commerce website to have HTTPS encryption for users security. If you do not have it, get it today.

Implement Pagination

When your site grows beyond dozens of pages for the specific content/products of category or subcategory, all of the links on one-page is hard-to-use and will take longer loading time. The web pagination will automatically improve the responsiveness of the website, user experience and reduce the clutter on the page. It is a practice of subdividing links to content on multiple pages.

Pagination

Web Page that contains hundreds or thousands of links, is inadvertently hurting the access of search engines to the content-rich pages – which makes the pagination essential. While SEO pagination seems like an easy concept, it can mess with your rankings if you’re not careful.

Canonicalize Products

Canonicalize Products

Content duplication is a complicated topic, but when a search engine crawls many URLs with similar content, it might cause a number of problems for SEO. If search engine crawlers have been wade through more and more duplicate content, then as a result, they might miss some of your unique content or it may dilute your ranking ability. Also, if the content does not rank, search engines may pick the wrong URL as original content. Here, canonicalization helps you control the duplicate content. This way you can tell the search engine that a specific URL represents a master copy of the particular page. Integration of canonical products can prevent problems caused by identical information appearing on multiple URLs.

Create Sitemap

Your eCommerce website is made up of many moving parts, such as the shopping cart, payment options, order confirmation page, wish list and many other. Every piece and page is serving your customers in some or other way, but some of them exist almost solely to serve search engines. And a sitemap is one such thing

It will assist the user in navigating and understanding the website, but it will also help the website to communicate with search engines. It is important that SEO when comes to site mapping, cannot be overlooked. It is an essential part of getting spiders to crawl and index the website. It is worth investing your time to build a great sitemap.

On Page SEO

Build relevantly titled URLs

Each URL of your e-commerce store should be meaningful, relevant to the page, and keyword optimized. In case, if you are using the automated means of page creation, you can see that the URL ending with a long series of numbers and characters, well that is exactly what needs be change immediately. For example, if your e-commerce store is selling ‘laptops’ on a specific product page, end your URL with /Dell-Inspiron-3000-Core-i5-7th-Gen rather than /1028864180.

Create unique Descriptions for every Product

This is extremely crucial for SEO Services. It feels tempting to use the original manufacturers’ description of the products or you can repeat sections of content for the same categories. But the best approach is to create a completely unique yet precise description for each of your products.

Yes, it seems a lot of work up front, but the duplicate content can sometimes hinder your campaign. Hence hiring Digital Marketing Company to invest time and money to write unique SEO friendly content is a healthy option. Think like this, a customer is on the webpage and looking for a specific product that fits her/his need. Now, the final step should be hitting on ‘Add to cart’ button, depends on product availability. To convince the customer, the product description is one of the prime aspects of your online store. Even though it holds optimum power, good product copy demands professional help and can be hard to write.

Include catchy Metadata for Products

When the page appears on a search engine ranking page – SERP, the metadata appears as the information in form of text under the hyperlink. You should use this to your advantage by writing compelling content for each products’ metadata. The goal is to catch users’ attention immediately.

Internal Linking

Every e-commerce store needs to use relevant links to other pages on the site, in order to help your potential customers to browse and find the right product/information they are looking for. The internal links strengthen your communication to the search engines.

Internal Linking

By linking your web pages to others on your website, you can use these specific keywords in your e-commerce content to make it more clear to search engines which of your web page is the one you want to rank for the given term. To achieve that follow the steps:

For the e-commerce store, a focus on internal links gives your website a huge boost. Make sure you are taking care of low-hanging fruit in your SEO project this year, there are definitely potential opportunities.

Optimize the Loading Time

It is important to have high-quality images of the products, but do not go overboard. Having high-quality images on a single page can slow down the website, which is not good for your SEO. Instead, you can reduce the size of the images, or you can add a feature that allows users to ‘zoom in’ to see a bigger version and details. This will help you keep the loading speed in check while still giving your users a fine experience.

Integration of Product pages with Social Media

Social media is one of the main activities that the customer take part in. Syncing Social Media Platforms with the products or services can help you drive added values to your customer base. When you establish basic social integration, along with that you should add social-share buttons on each product pages, so that users can pass on information about your post with their circle. This is a wise business practice when it comes to Social media Marketing, in general.

When adding the social plugins to your product pages, add them as close to the image of the product or service you’d like them to share as possible in an organized fashion. The products that perform effectively on the social media might help you get deep business insights in terms of what to buy.

Keep all the pages Running-up

It is advisable to keep out-of-stock and discounted item pages up and running. At first, this might seem counterintuitive. Why bother keeping the page up? When you are no longer offering the item. Is it really worth? Yes – Because it gives you more permanent pages, also a bigger base of the indexable content for Google bots to scour.

But in order to keep the clean track, and help your customers all you need to do is, add any indication or headline saying that item is no longer available. Or you can disable the add to cart button and raise a text box saying ‘Out-of-stock’.

Encourage and Respond to User Reviews

First of all, while designing the website create a separate section for users’ review for each individual products on your store. Encourage your customers to write reviews on each relevant product pages. Amazon executes this thing perfectly, you can take amazon.com reviews as a reference to get an idea on, how to increase customer engagements in a most appropriate way.

User Reviews

Uniqueness will help you boost your Google rankings, value-adding content and with your e-commerce store, you’ll have a key opportunity to generate free content form the strong user base. Moreover, you can boost sales by sharing more insight regarding the quality of the products you sell.

Google Tag Manager

Digital marketing thrives on the data. No matter what type of site you have, it is essential to understand how people interact with your site. (For e-commerce it is highly recommended) By tagging the e-store using Google Tag manager along with Google Analytics, you’re able to collect much data than you can. You can use tags for scroll tracking, conducting surveys, monitoring form submissions, generating heat maps, remarketing, and tracking how people arrive at your website.

Tags are also used to monitor specific events such as clicks on certain links, file downloads, and items being removed from the shopping cart. The top three other benefits include:

Starting to use Google Tag Manager is brainer.

Conclusion

It is easy to read through the entire list of SEO Tips and Tactics that help you boost your business, however putting these strategies into immediate action is demands for professional help from Best SEO Company and hard work. Start playing field challenges that will lead you to the winding path. Whenever in doubt – just start with one, and see the results.

Author Bio:

Parth Bari is a Tech Addict, Software Geek and a Blogger at Kunsh Technologies. I love to help people and found blogging the best way to help people out there so express my opinions through writing.

For more details you can visit: https://www.kunshtech.com

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Mr. Asif Naseer Khara, C.E.O of Travel Channel International (Pvt) Limited and founder of faremakers.com which is Pakistan First Online Travel Company, organized Annual Awards Ceremony on January 6th, 2019, in which managers and employees of the company from all over the country gathered under one roof.

Chairman of the company distributed different category of Awards, incentives and vehicles facilities as per staffs’ performance. A lucky draw was also held for the staff where gifts from Faremakers as well as sponsors including Sabre, Turkish Airlines, Qatar Airways, Oman Air, Gulf Air and Ufone were distributed among staff.

Asif Nasser Khara addressed to the team about rapid growth of the company during last year, that includes addition of new branches and number of staff has almost doubled in a year. The Chairman also emphasized about the importance of customer services and customer satisfaction.

The company is declared as top travel company by Qatar Airways, Emirates, PIA, Thai Airways and Turkish Airlines since many years. Faremakers has made it possible for the travelers to reach major Global destination with cheapest airfare. The state of the art customer support technology makes it possible to handle thousands of customers efficiently. A dedicated team of customer support executives make sure that every call is attended with equal and highest importance.

The growth of Faremakers has been possible due to hard work and commitment of employees and managers. The company provides opportunity to those who have an aim in life to succeed. The company’s has achieved its ambition of being Pakistan’s largest and finest travel company.

Travel Channel International (Pvt.) Limited is rapidly growing and currently has more than 20 branches in Lahore, Islamabad, Karachi, Faisalabad & Mandi-Bahauddin. With a workforce of 300+ employees, the company aims for further growth.

Source: https://blog.faremakers.com/Blog/2019/1/23/faremakers-annual-ceremony-2018-2019

If the present digital transformation and penetration of mobility and connected ecosystem have penetrated with greatest implications, then it is obviously the healthcare sector. Healthcare facilities are continuously pushing the boundaries of innovation, especially in respect of incorporating digital means to connect and collaborate with all the stakeholders and constituent applications.

For the past several years, we have observed a higher emphasis on the preventive and self-care through a whole array of health tracking gadgets and applications that helped to improve the collaboration of common people in spreading health and lifestyle awareness. We also have observed the outpouring of a whole array of connected healthcare gadgets that only broadened the scope of digitisation in healthcare benefiting patient care, research and management of medical facilities.

Question is, how in 2019 this rapid digitisation through healthcare mobile solutions the patient care will experience a never-before boost. Around 93% of healthcare professionals now use a mobile device at least once in a day and a vast majority of the healthcare practitioners at least consult one healthcare app for professional reasons or just to remain well-informed. This clearly shows how healthcare mobile apps development enjoy the pride of place in pushing the innovation further in the industry. Well, from several market and development trends it is already clear enterprise mobility will have the greatest influence on the healthcare industry in 2019.

Treatment Is Not Just About To Cure Now

Earlier, an orthodox and traditional treatment used to conceive healthcare mainly in respect of providing cure to specific diseases and health issues. Presently, thanks to increasing emphasis on preventive care and knowledge sharing on health hazards, the focus is more on comprehensive healthcare comprising preventive measures, sensitisation of health issues and lifestyle measures. With the tracking devices and health monitoring apps becoming more commonplace and ubiquitous, creating self-goals of improvement and inspiring patients for self-care are increasingly becoming critical parts of digital healthcare.

Already in 2018, mobile OS platforms have taken measures to curb deteriorating factors such as over-engagement and addictive uses of mobile apps. Several health and fitness apps began to measure and evaluate health parameters of patients deeper than the commonly known and regular metrics. In 2019, healthcare apps will play a bigger role in making patient care better by sensitising people about the negative impact of lifestyle and social environments. In 2019, we can also see expert health apps providing personalised lifestyle recommendations, foods and cure methods for health problems of individuals.

Healthcare Solution – A Comprehensive Experience

Mobile apps have curbed much time consuming and laborious processes to help quicker access to health solutions. The modern enterprise mobile solutions built for larger collaboration and real-time data access can be embraced by healthcare professionals and facilities to provide better and precise care to patients. Medical treatment will be subjected to a more comprehensive mobile experience as more people will begin accessing healthcare services through mobile apps.

Healthcare Solution

Smart healthcare mobile apps capable with real-time streaming capability will help collaboration of caregivers, practitioners and patients in delivering remote consultation and prescriptions. Moreover, patients will be able to make a comparison of practitioners, medical facilities and treatment approach before opting for the ideal facility or practitioner suitable for their specific treatment needs.

As for medical facilities, incorporating a variety of medical data and treatment methodologies from various avenues and resources to deliver highly customised and patient-specific medication will drive more precision in the treatment processes. With data analytics increasingly playing a crucial role in delivering useful medical insights, mobile healthcare apps will be able to offer more personalised treatment.

Key Ways Enterprise Mobility Will Influence The Healthcare Sector

While a lot of innovations are underway with the healthcare mobile apps, enterprise mobility, in particular, is making giant strides in spearheading this innovation. Let us explain here briefly how the enterprise mobility solutions are influencing the healthcare industry as a whole.

Remote Medical Consultation

Thanks to the mobile apps, patients now can easily get in touch with the doctors and medical practitioners of various diseasesand specialities. A mobile app allowing direct access to doctors and medical facilities while listing their portfolio along with credentials and track records can deliver great help to get in touch with doctors and practitioners. Even when a patient is in distress or undergoing severe medical condition, it can easily be communicated to the doctors through a mobile app by the relatives or caregivers in a facility.

Remote Patient Monitoring

Thanks to mobile apps, a patient can be monitored in real time and the data can be evaluated for the next course of treatment. For example, the movement of a patient suffering from dementia can be continuously monitored thanks to the sensors and accordingly the caregivers can be alerted. This is also helpful to help the elderly, physically challenged, children and pregnant people.

Providing Care In Remote Areas

Healthcare apps accessible through the mobile screen can also democratise the medical care for the people in remote areas who still have difficulty to get a consultation or timely medical help from caregivers and medical experts. Thanks to remote consultation and guidance needy people in remote locations can quickly access medical advice. Their communication can also sensitise administrative people regarding the need for addressing medical contingencies. In the case of flood or other natural calamities, real-time medical help can be tracked and accessed through mobile apps.

Healthcare Enterprise Mobility A Total Digital Transformation Is Underway

Enterprise apps in healthcare facilities apart from the above-mentioned implications in patient care and treatment can also initiate a total digital transformation of the facilities. The digitally transformed healthcare facilities will deliver an array of advantages including utilisation of assets and consequent cost advantages, more precise and timely treatment, better collaboration for research and finally far enhanced quality control.

The enterprise apps in medical facilities not only can overhaul the treatment procedures with more emphasis on timely and quality treatment, but such apps will also push for the evolution and evaluation of traditional systems such as Electronic Medical Records (EMR). Instead of just focusing on managing patient data, the new apps will focus more on making communication with healthcare consumers better. Future EMR systems in healthcare facilities will incorporate more qualities of Customer Relationship Management (CRM) solutions.

Do you want to know more about how enterprise apps can be incorporated successfully into the framework of healthcare facilities to make patient care better while boosting the efficiency of the healthcare process at the same time? If you are a medical service provider and want to take advantage of the latest mobile solutions, feel free to contact us.

Bio

Atman Rathod is working as the Business Director at CMARIX TechnoLabs, a leading web and mobile app development company with 13+ years of experience. He loves to write about technology, startups, entrepreneurship and business. His creative abilities, academic track record and leadership skills made him one of the key industry influencers as well.

With many of the world’s top supermodels starting out an early age, you shouldn’t be surprised if your teenage daughter expresses her desire to be a teen model.

A lot of teenagers today are hoping to follow in the footsteps of Kendall Jenner, Gigi and Bella Hadid, and other models who started out young. Their immense popularity, fat pay checks, and glamorous lifestyles seem really enviable, so many teenagers also want to get the chance to experience all that.

As a parent, you have to know that you will have your work cut out for you once your daughter becomes enamoured with modelling. You will be spending a lot of time on the road and doing things you didn’t normally do before. However, you have to remember that all the things you will be doing will show your love and support to your child as she pursues her dream to become a model.

If you don’t know how and where to start supporting your daughter’s dream of becoming a successful teenage model, below are the top three ways you can do so:

1.Find the best modelling agency for your daughter

Your teen will be a step closer to landing several modelling jobs once you find and sign her up with a trustworthy and dependable agency.

Do some research to find a reliable, excellent modelling agency in Australia, for example (or wherever you are located).

Look for an agency that has reputable clients and has signed models that are of a similar age to your teenager. Keep in mind that there are agencies which specialise in teen modelling, so ensure that your chosen firm is known for this.

Once you have shortlisted the local or nearby modelling agencies, make sure they have the necessary licences and permits to operate. Read customer reviews about the agency as well.

If an agency staff charges fees upfront for a consultation or interview, cross it off your list. Additionally, never hand over any amount at your first contact with the agency.

Once you have chosen your agency, bring your daughter to meet her modelling agent. After the meeting, ask her if she feels comfortable working with the agent.

Read the contract carefully before signing it. If you have any questions, ask the agent. Make sure you understand and agree to everything before you sign the document.

2.Chaperone your child

You can show your full support to your daughter by chaperoning her to all modelling auditions, casting calls, and go-sees.

By accompanying your aspiring model to these events, you will put her mind at ease. She will then feel more confident and be able to give her best to nail a modelling job.

Driving your daughter to the venue will ensure that she arrives on time as well. More importantly, by being there, you will be certain that your child is safe and will be auditioning for a legitimate job and a reputable client.

During these auditions, casting calls, and go-sees, continue being a parent as well by:

3.Help your daughter find the right balance

Before your daughter even starts going to auditions, you have to discuss with her what is expected of her as she starts her modelling career under your care.

Since your daughter is still underage and studying, you have to ensure that she can successfully juggle modelling and schoolwork. Explain to your daughter that getting an education is just as important as modelling, and even more so.

You can ensure your daughter will still be performing well in school by helping her make a daily study plan. Make sure she finishes all her assignments and projects even if you two have to travel far for an audition or a job. Encourage her to study her notes when she’s not doing anything so that can be prepared for quizzes or exams as well.

As a final tip, always find a way to provide a positive and happy environment for your daughter to eliminate stress. Making an effort will also ensure that she finds everything about modelling enjoyable and a good learning experience.

Always remind her to be realistic; not everything will go her way. If your daughter gets rejected, encourage her to keep her chin up and to work harder. Keep reminding her that her passion, determination, patience, and hard work will push her to be the model she wants to be.

AUTHOR BIO

Adam Jacobs is the Managing Director of Bubblegum Casting, the longest running agency specialising in babies, children and teen talent in Australia. Bubblegum Casting works with some of Australia’s biggest brands, media properties and agencies to secure talented children to work in Television, Film and Modelling roles.

As we waved goodbye to 2018 and welcomed 2019, it is that time when we start looking into the new or upcoming business trends. Let’s see what is not working, what is working or what might work for potential entrepreneurs. The trends we are going to discuss today may enable you to develop you as a successful business owner or as modern day franchise business owner.

Before you start any business you should ready for the worst, this will make sure you are ready when the market starts to shift in a negative direction. However, always remember that knowledge is the power and if you have gathered enough knowledge about the market, you can take necessary steps before situation make a dent in your balance sheet.

Take a look at these projected business franchise opportunity trends in 2019. Read carefully how can they affect your business, or how they might affect your decision on signing on with a certain type of franchise model.

Multi-Location

Various franchise business owners today are taking the initiative to expand their service by owning multiple stores in a diverse region. If you are looking forward to reducing your risk and want to increase your business wealth, consider owning multiple franchise business.

The more choice you have, the more secure you are. Though it is certainly not necessary, however, it is a great choice to build your career.

The bank is ready to help

Due to the economic downturn, people weren’t able to fund their franchise business earlier. However, there’s potential that this will change now. We can already see growing trend of capital lending by various national and private banks to the people who want to begin their Franchise Business. So if you want to establish a franchise business, 2019 might be the year you start to physicalize your dream of owning a franchise business.

Online is the key to success

The Internet is everywhere. Today, with the help of the internet, brands are making millions online. A robust online market presence translates into a diverse customer base, region flexibility, reduced promotional expenses and efforts and many more for a franchise business owner. A maximum number of times a franchisees business will maintain their personal corporate website, in other hands, a local business may own a social media page. Before starting up your venture, to be successful make sure you have a great marketing plan that can convert netizens into your loyal clients.

Look for changes in management

If you have been watching the news, you know how frequent it is for a bigger fish purchasing the smaller chains! Many times by the similar industry, though there’s no rule behind it. Anyway, if you own a franchise business you must know if there any changes in the upper management, and what potential switch- up means for your business, because of this affect you as well.

Managing the franchise business

Almost 60% of franchise locations are managed by a single person, rest 40% is generally ran by multi partners or corporations. It’s great news for either end of the spectrum- whether you want to start a new franchisee by your own or want to reduce risk by taking in a business franchise opportunity, you have the flexibility to choose what might best work for you. The main objective should be gathering knowledge about each setup so you will have a better understanding of the difference and how your business will run.

Mobile platform and online shop

This is not a particularly new trend. However, it is growing rapidly unlike other methods. A vast number of franchises are working towards making their product or services more accessible for their clients. They are using diverse types of platforms like moving vans, on spot sell or selling products/ services online. This trend will certainly increase in 2019 since this particular method has the power to reach out far most distance with lower cost.

Personalized experience

Customer loves personalized experience, and we have clearly seen several franchisee business owners providing what consumers want. 2019 will not be any different. And to be successful, as a franchise owner you should think how tailored experience you can provide to clients. Business like personalized franchise business is way too much success because they always produce a product that customer desire. So if you want to start your franchise business, start from where you can provide your customers with a personalized experience.

If you’re thinking of reaching your consumers more quickly, you might be in the market for a business with such capabilities.

Franchising is witnessing continuous growth as a whole, while specifics are improving year by year. To learn more regarding how these changes can affect your future business opportunity, it is advised you contact a professional.

Author Bio

Presto personalized wonders is the India’s largest retail chain of personalized gifts. We are offering franchise opportunity. Now you can start a profit oriented unique trade with very low investment franchise business and high profitability.

Indian Film Industry has passed different stages brewing from a traditional industry to the most high tech and advanced industry through continuous improvements in visuals, specially effects and skilful innovations. Today, the Indian Film Industry has grown leaps and bounds in almost all the verticals of the industry. India is one of the largest film producer in the world, Bollywood alone is valued at $2.28 Billion Industry. The growing demand of Indian films worldwide has also created a parallel demand for Indian Film makers and professionals around the globe. Indian talent is working today with some of the big global leaders like Sony, BBC, Disney, Cartoon Network and counting.

The adoption to forefront technologies, maintaining cost efficiencies and deployment of cutting edge practices has proved that the Indian Film sector is no far behind the global scenario. A big portion of revenues in the film industry is today coming from the outsourced projects mainly in the animation, 3D and VFX segments.

Indian Film Industry

Factors accelerating growth of Indian Film Industry

Skilled professionals, attractive locales & use of high technology with world class production capabilities is what making India a popular filming and post-production destination. Even many big Hollywood production houses are outsourcing their post-production work specially the animation & VFX to India to take the benefit of cost advantage while not compromising on the quality work.

Skills

Talented and skilled media professionals in India is creating huge demand for Indian work worldwide. Indian animation and VFX professionals producing renowned work like Bahubali, Zero, Ra-One, etc. are creating demand for Indian professionals internationally in big projects.

Cost Advantage

India has cost advantage over many developed and developing countries. The cost of producing merely a 30-minute 3D animation programme in US and Canada is around US $60,000 which can be easily produced in India in US $25000-40000.

High Technology

The technology based segments of Film Industry like VFX and animation has grown fastest in India due to the cutting edge work by Indian studios at global level. There are many Top film and video production houses in India attracting huge outsourced work from into India providing post production, sound & multimedia services such as Colour Corrections & color grading, Video Editing, writing, recording, and editing of the soundtrack, Visual Effects, 2D-to-3D conversion, Animation, Dubbing and many more. Cities like Mumbai, Bangalore, Hyderabad and Chennai have good number of Post-production studios in India.

Locales

The geographical landscape and scenery attractions is another important factor simulating the foreign producers to shoot in India.

Government support

To boost the Indian Film Industry and encourage more outsourced work, Government of India has signed Co-production treaties with many countries such as Italy, Brazil, UK and Germany. To get easy access to institutional finance, film services has granted ‘industry’ status in 2001 and FDI of up to 100 % is allowed through the automatic route in Film Projects. Also, necessary supporting services and incentives are provided to foreign producers to shoot in India, to make India a preferred location to shoot films.

To conclude, it is not wrong to say that Indian film industry has moved to another phase of all-encompassing growth accompanying global technological advances and innovation and is expected to grow more in the years to come making India a global filming and post-production destination.

It accelerates smoothly and do not let you notice through any unwanted noise

Among the top small family cars, Ford Focus has a very notable place and it is due to the performance and modern look of the vehicle. The rise in sale of crossovers has not dented much this real hatchback segment that is why in United Kingdom selling of number of units of this car is still on the rise. The main reason of this maintaining this position consistently is the driving experience it offers to the buyers. There is a three-cylinder engine under its bonnet which is to produce 125bhp at maximum. With this power output it would not lag behind and also give you a desired level of refinement. It accelerates smoothly and do not let you notice through any unwanted noise so what one expects from an Ford Engines of this capability are present there.

Ford-Focus-Engine

Manual transmissions are bolted and they are six in number which are not to hamper the performance but to compliment it. So you may remain engage with shifting gears but it would not get on your nerves. Steering is good and complies with the commands of hands of the person holding it, which means cornering is not an issue and moving it on bends is also remarkably fine. The hind wheels follow the front pair all the way and ensures a perfect driving experience.

The Use of Light Weight But Tougher Material to Build the Chassis

The new model has included some great features to make it safer and nimble in acceleration. This latest model has been launched through a new platform and particularly for the Buyers in Europe. The look is great for many as the creases on the body makes it eye catching. The use of light weight but tougher material to build the chassis is now much common and it is also observed in this year’s model of Focus, so it is lighter than the outgoing car.

By shedding reasonable weight the car has become more suitable for three-cylinder engine with manual gear shift. The bonnet is longer than before and the wheelbase too, which afford more leg space for the rear seat passengers.

Ford-Focus-interior

With A Phone App You Can Do A Number of Tasks Like

The infotainment system is much like a tablet and the dials in front of the driver is not a great thinking. By paying little more, the optional head-up display is available which is quite handy as it provides you display of speed, navigation arrows and information on systems for driver assistance which makes it as good as of any other car in the class. With built in connectivity system, it provides information of traffic as well as searches for the destinations on its own. With a phone app you can do a number of tasks like finding your car, checking fuel, locking it and many others. The tech features are really great even to think of and using them practically is a wonderful experience. Options for the suspensions are also not very limited so you can select one for your car. Three completely different rear suspensions are available and the front suspension has not changed and just continuity of the previous one. Both diesel and petrol engines are present in the range and carbon emission is also very much in control which is a common concern for the urban buyers.

It Deactivates One Cylinder When Car is Cruising Smoothly

There are seven trim levels to select from and the base level model is very competitively priced and is cheaper to many rivals. But most of the people go for the mid-level trims which are pricey so the car is not a cheap option as one may think. Good resale value is another advantage you can see in buying the new Focus. Eco-boost Ford Diesel Engines have the cylinder deactivation system which surely enhances efficiency of the vehicle.

For example, it deactivates one cylinder when car is cruising smoothly and by doing so 123bhp powered car manages to achieve fuel average of almost 59mpg with carbon emission figure of 108g/km. So it seems working for the purpose of environment protection. In this regard, it matches with the competitors like Skoda and Octavia. The car has many advantages and poses reasonable challenges for the best performers of the segment.

The essential characteristic of getting glowing, healthy skin is nourishing your skin with nutritious food and inculcating healthy habits in your lifestyle.

Healthy eating is one of the valuable tools that reduce the signs of skin ageing, maintain the youthful glow and prevents the skin from acne and breakouts.

Here are a few things to do to maintain the healthy glow

Lifestyle changes that you can do to improve your skin

1) Skipping meals

Breakfast is one of the essential meals of the day. You should not be avoiding it in any case. You should kickstart your day with a bowl of fresh fruits (try avoiding fruits like oranges and bananas on an empty stomach), dry fruits, cereals and other healthy diet options.

2) Loading caffeine

If you are a coffee lover then it may be sad news for you as too much coffee is not a good friend of your skin.

3) Sleeping with makeup

We know that how much girls love their makeup but if you are someone who is putting on makeup everyday then make it a habit of wiping it off every day before you go to bed. Sleeping with makeup is a strict no-no as those chemicals do more harm than good. You can also use a makeup remover from the huge range of skin care products available in the market.

4) Bad quality skin care products

Do not rely on any skin care product that comes your way. Invest in good quality products that are chemically tested and do not contain parabens.

5) Excessive exfoliation

We all have bought skin care products that are exfoliating agents. But do not overdo this routine as it tends to make your skin dry and dehydrated. You should be exfoliating your skin just once a week.

Some cold weather should not stop you from having an amazing family vacation. If you are trying to escape from the snow or want to go to it, you should follow some tips to ensure that you and your vehicle are ready for the trip ahead.

Butler Law Suggests That You Have A Winter Car Kit

Preparation is vital when you want to drive anywhere that has snowy or icy roads. Before you head off, you need to ensure that you pack an emergency winter car kit. While you probably will not end up needing it, it is better to be safe than sorry. You can buy an emergency kit or make one up yourself.

Some of the items that you need to include in the kit are a flashlight with extra batteries and a first aid kit with a pocket knife. Jumper cables and several blankets should also be included along with extra clothing for everyone. If anyone in the family takes medication, you should have a supply in the kit.

Rain gear, a small shovel, and some basic tools should also be part of the kit. Protein bars and nuts along with bottled water will ensure that everyone stays as healthy as possible.A brightly colored cloth is also recommended as this can be used as a flag.

Inspect Your Tires Before You Go, Says Butler Law

According to the National Highway Traffic Safety Administration, 9% of all vehicle crashes are caused by tire failures. This is one of the reasons why you need to inspect your tires before you hit the road. Your tires need to be inflated to the right pressure and be structurally intact.

Properly inflating your tires will not only make them safer, but it will also extend their life. Alerts from the tire pressure monitoring system in your car should not be ignored. You may also want to look at replacing or repairing your tires before you start driving in the snow. If you have been putting off getting a new set of tires, this would be the best time to do so.

Butler Law – Look At Purchasing Snow Tires Or Snow Chains

Snow Tires

Before you set off, you need to look at the rules of the road at your destination. There are some jurisdictions that state that vehicles need to have snow tires or chains if they want to drive on the road in these conditions. There may be some specifications regarding the type of winter tires you need to get as well.

If you are going to be using chains, you should only have them on when there is a layer or snow or ice on the road. When you hit a road that has been salted or plowed, you need to pull over and remove the chains before you carry on. With this being the case, it is a good idea to practice installing the chains before you leave.

Butler Law Says Avoid Driving In Blizzards

Before driving in the winter months, you need to check what the weather conditions are going to be. If a blizzard is heading into your bath, you may want to avoid driving completely. You might be itching to get to your destination or have to get home for a work presentation, but your safety is more important. The time it takes for the blizzard to blow over can be used to get some family time where you watch movies or play some travel games together while in a hotel.

Butler Law Says Avoid Driving In Blizzards

You might be wondering when you will know that it is safe to drive.When you watch the weather forecast, a winter storm watch may be issued when there is a possibility of a storm affecting your area. A winter storm warning is the alert that tells you that a blizzard is heading your way or has already hit. You need to wait for the warnings to end before heading out.

Butler Law Will Tell You How To Know What To Do If Your Car Gets Stuck

There are some safety rules that you need to follow if your car gets stuck during a winter storm.It is recommended that everyone stay in the vehicle as much as possible. You should not leave the vehicle to search for help in the storm unless you can see help within 100 yards. Going out for longer can lead to disorientation and getting lost in the drifting snow.

It is also recommended that you display a trouble sign or turn on your vehicle hazard lights. A brightly colored piece of cloth attached to your radio antenna will also work.

In order to avoid hypothermia, you need to do minor exercises such as changing position or clapping your hands. You also need to huddle up with the other people in the car to stay warm. Each hour, you should look at turning the car on and running the heater for around 10 minutes. However, you need to be aware of the dangers of carbon monoxide poisoning which can be limited by keeping the exhaust pipe clear of snow and opening a downwind window for ventilation.

Get Your Car Checked At A Certified Repair Shop

Before you take your trip, you should make an appointment at a local auto repair shop that you trust. The mechanic will be able to check a number of items in the car to ensure that it is good to go.The items they check will include, but are not limited to:

Get Your Car Checked At A Certified Repair Shop

There are many auto repair shops that will offer a winter check up for a minimal fee. This is something that you should take advantage of even when you are not going on a winter road trip.

No matter how expensive and high-end your car is, it is vulnerable to repairs from time to time. There are a lot of car mechanics out there, but there may be some who are just there to extract money from you and will bring to notice some unnecessary jobs and repairs. Therefore, it is important to know how to differentiate between a reliable and a ruthless car mechanic and make a wide choice so that you don’t compromise on the health of your car.

Here Are A Few Tips That Can Help You Choose the Right Professional for Your Car Repairs:

1.Go to a specialty garage

While taking your car to a local garage would be cost-effective, they may not be well-versed with your car’s make and model, and often base their repair on guidebooks and manuals. On the other hand, if you choose a specialty shop that deals in your car model or manufacturer only, they would be proficient in your car’s repairs and will be able to complete their job more easily and quickly. However, since you are approaching a professional with additional expertise, you may end up paying a little bit more for your repairs.

2.Ask for referrals

Talk to people around you, including your friends, relatives, neighbors and colleagues, and ask them if they have a good mechanic in their mind. If they own a car, they must be taking their car for repairs. Ask them if they are satisfied with the service of their professional. If they are, then your best bet would be to take your car to that garage only, because you already have proof that they satisfy their clients. If you are not satisfied with the replies of your acquaintances, then you can rely on Internet for some unbiased reviews.

3.Ask questions

Now that you have found a mechanic that can handle your repair job in a timely manner, you need to ask them a few questions to be sure. Try to find out if they are certified to carry out such repairs, if they can provide nation-wide warranty on their repairs, and do they use authentic and original auto parts only in their repair jobs. Ask them about their specializations and experience in the industry, and have they handled such repairs in the past too or not. When you visit their garage, try to take a look around, and see if the garage is well-lit, if the tools are kept neat and arranged, and if they have parked the vehicles tidily in the facility.

4.Look at their attitude

Even if the mechanic is highly professional and experienced, if they have the wrong attitude, they won’t listen to your issue and try to impose their decisions on the job. When you visit them, they should talk to you, listen to your problem with patience, and make their decision based on your experience and the car’s symptoms.

Mechanic examining car tyre using flashlight at the repair garage

5.Understand your car

When you visit a mechanic, don’t look like you are ignorant and have no knowledge about your car and its internals. When he suggests you get some flushing or replacements done, nod your head and act as if you know what he is talking about, even if you don’t actually. Other than that, read the manual of your car and gain some necessary knowledge about your car, so that no one can make a fool out of you and misguide you. Once you are aware of your car’s mechanism, try to find out what kind of repair your car needs, how long it takes, and what would be the cost billed. When you have this knowledge, you can save yourself from being overcharged for the parts and service. Take your car to a few mechanics, compare their quotes and choose the most reasonable one.

A good car mechanic would be helpful in keeping your car operating in optimum condition, and at the same time saving money on your repair jobs. Use the tips mentioned above to find the right professional that you can trust for your car.