The emergence of content management systems and other similar platforms has made web development easy and affordable. These systems come with pre-built templates that can be used for building an interface. However, picking a suitable responsive website design theme for business is a vital task. The selection will affect not only the appearance of the interface but also its user experience. A bad choice can repel visitors and cause serious financial losses. A photographer in Vancouver hired a web design services firm to get a professional website. The agency first chose a suitable development platform and then showed a selection of templates especially created for the professional’s field. This not only eased the process but also ensured that some necessary features were already included on the website. Let’s see how business owners can choose a good theme.
A lot of themes, especially on open-source platforms like WordPress are created by third-party developers or agencies. An important point to consider while selecting a template is whether developer support is available for the product or not. Lack of support can cause problems in the future when the platform sees an update and the template does not remain compatible. Most products created by professionals will display contact information apart from details of all the updates. Choose a theme created by a dependable agency with a long update history.
Being responsive does not guarantee that the product will provide a wholesome experience to visitors. Many responsive websites do not render well on smaller screens. It becomes, therefore, essential to assess the levels of mobile adaptability of a chosen theme. Working demos are provided with most of the listed products on a theme store. Check the samples on different kinds of mobile devices like smartphones and tablets to ensure that the design is rendered perfectly on all screens. This is an important factor which has to be considered for guaranteeing a fulfilling user experience.
Entrepreneurs must carefully evaluate all web development options before settling for the one which suits their requirements. This is important to get access to extensions which help to enhance the functionality of an interface. These tools go by different names and on some platforms, they will be called apps while on others they will be referred to as apps. The Candian photographer who was looking to get a business website wanted to sell his work through the interface. The Vancouver-based web and graphic design company hired by him presented two options based on the project requirements- Shopify and WooCommerce. The professional chose the latter as he felt that it gave access to WordPress which has a large portfolio of plugins.
The main objective of a business website is to reach as many members of the target audience as possible. In order to ensure this, it is essential that the interface can be accessed easily by people. Entrepreneurs must check the compatibility of a chosen responsive website design theme with all the major browsers. It will be pertinent to find out the different types of browsers being used by the target audience. Make sure that the template is rendered perfectly on all these browsers. This will assure you that the user experience will remain consistent irrespective of the browser being used to access the website.
The speed at which a website loads plays a key role in engaging visitors and ensuring god traffic. The loading speed of a template must be evaluated before its selection. Most people will be confused that how can this be done as you need a URL to conduct the speed test. You do not have to create a website to get the link. Simply use the URL of the demo link and use an online tool to check the theme’s speed.
The compatibility of the design with touch gestures which will be used mobile users to navigate through the website must be checked. Find out whether it is easy to click buttons on a small screen or not. The test can be conducted by opening the URL of the template’s demo in Google’s Chrome desktop browser. Press Control + Shift + I followed by Control + Shift + M to open the sample in the mobile emulator. The mouse can be used to mimic touch gestures and assess the theme’s adaptability levels.
These tips to choose a responsive website design theme will be helpful for business owners looking to acquire a website. However, entrepreneurs must make a complete assessment of their requirements before finalizing the web development platform and design template.
McAfee antivirus provides a platform for letting you work on a safely. It gives various features for protecting your online data. Whether you are a home user or business user; McAfee.com/Activate provides various plans which give the best protection to every kind of device. But people can some issues while using McAfee antivirus. One of the most common errors regarding McAfee is the McAfee Framework Service Missing error.
Now you have to re-register for all Framework and .dll files; by re-registering the framework; this issue usually gets fixed.
McAfee offers numerous features for securing your device which mean any kind of issue in McAfee can cause harm to your device security. McAfee offers a personal firewall which monitors your traffic activities. If the firewall detects any suspicious activity then it blocks the network immediately and protects your network. The anti-spam feature of McAfee auto-detects the malware which hides in emails and tries to steal your private information. McAfee offers SiteAdvisor which is a perfect tool for web-surfing. While using SNSs; we often click on different URLs and ads. Many of them are malicious and can harm our device, but McAfee SiteAdvisor checks the URL before loading it in your browser and alerts you when finding any suspicious activity. Use McAfee for providing a safer environment to your device and data.
Liposuction is a type of cosmetic surgery that breaks up the fat from the body. The common areas where this surgery is performed in the abdomen, buttocks, thighs, calves, chin, neck and back of the arms. Liposuction surgery is one of the most common surgeries today. Liposuction is not considered a weight loss method. If you are someone who is overweight and diet and exercise are not working on you, then you might be able to benefit from liposuction. Before you consider going in with the surgery, you must read about the risks as well as benefits of this procedure-
It is often misunderstood that this surgery is a way to quickly reduce body weight. However, this procedure simply aims to reshape certain problem areas of the body which do not respond to diet or exercise. These problem areas are commonly the thighs, buttock, arms, abdomen, and breasts. However, before you decide to dive into this surgery you must read through the risks as well as the benefits of the surgery.
Ruby on Rails (ROR) development is something that is in demand these days. ROR is an effective framework written in the Ruby language for creating web applications. A big advantage of Rails over other frameworks is that it values convention over configuration and layouts. Rails increase your productivity exponentially if you follow the correct conventions. It is written in a syntax optimized language after all.
It is open source software and reduces the workload of developers. Probably the main reason why it is preferred by starts up, entrepreneurs and small business houses. You can find experienced rails developer in any ruby on rails development company. However, getting a smart developer is something that firms look for these days. ROR has features and component that slip from the eye of even an experienced developer. Thus, smartness along with experience makes you go to ROR professional developer.
Experience would come with time however, smartness is something you need to adopt. For this, you need to know the best tips & tricks to help you as a ruby on rails developer. Guess what, we have got all those tips listed for you. All you need to do is to carry on reading until the very end.
Carry on reading and unveil those valuable tips and tricks that can help you become an effective ROR developer.
RubyGems is a package manager for the Ruby programming language and Gems are codes written in Ruby which we create. It is used for describing gem dependencies for Ruby programs that could be called latter. Gems such as Bullet, Traceroute, Dead-weight could be used to make the code more readable and increase its efficiency. These gems have different applications such as:
Rails on rails is a very efficient framework and have a well-defined structure for installing and using plug-ins in an application. Multiple plug-ins can be used in each Rails application. Plug-ins saves a lot of time as we don’t have to write the code because someone has already written a plug-in for it. You can find ruby on rails plug-ins at various sites such as Git-hub, Core Rails, Railsify and Rails Plug-in Directory. If you know your way around any of these sites then you are good to go. Now with plug-ins abroad for reducing your coding stress, you can focus more on the functionality of the application.
A lot of develops even hate the word testing but don’t worry testing in Rails is not that big of a pain in the ass. Rails on rails have automated testing feature which can make your development experience much more enjoyable and testing an easy-peasy task. When done right, testing will improve your workflow and increase your confidence while coding.
Rails come with the built-in testing feature, however, nowadays developers prefer using Rspec for testing due to its simplified syntax. Writing code in Rspec is almost like writing a plain text in English. A very amazing and intriguing advantage of writing test with RSpec is that when you have written enough of them, they can tell you how your code is related and the recent changes have broken the functionality of the code or not. As long as you run your test regularly you don’t need to worry about the bugs anymore.
It takes more than just one application specific code to create a single project mostly done by various ruby on rails development company. In these cases, you don’t have to worry about shell script or to cram in migration or controller while working with ruby on rails. Just use Rake and get it done. A rake is a tool similar to Make, both written in ruby. Ruby on rails has several projects that have pre-defined Rakes but you can also add your own Rake easily.
Views are what the user of the web application visit and how rails on rails develop the HTML pages. Rails on rails use ERb templating system, however with recent updates it allows developers to choose their own scripting language. This is where Halm market name “markup Haiku” comes in. It has a CSS inspired syntax that is it does not require starting and closing angle brackets, unlike ERb and HTML. If you are familiar with CSS syntax and enjoy its simplicity then Halm is the right choice for you.
Alex jone is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow. I would love to share thoughts on ruby on rails web developer.
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By reading this article, one will get to know about the working of Solar Panels Australia and the correct installation of it. Also, one will know how to choose the right solar panels and from where.
If you are eager to know about the Solar Panels Australia working and how it produces energy then keep your eyes on this article as it will describe in 3 simple steps.
The essential thing that we know is that the energy from the sun is stored somewhere and is transformed into electricity to power our home, business, automobiles. However, this phenomenon is still mysterious to some people.
With the advancement of technology and the fast-paced life requires the generation of more electricity than before. However, the production of heat takes place mostly from thermal power plants which are not at all a good practice and is a significant threat to the environment.
Well, the sun has an abundance of energy and utilizing it to produce electricity and power your home and automobile will be a good idea as well as a sustainable approach by limiting the carbon footprint. Before going into the details, let us look at the working of the solar panels in producing energy.
We all have studied in textbooks about solar power and have listened about the item solar panels. Solar panels work to convert the sunlight into electricity so that it can be used at your homes. Solar energy into electrical energy can not only reduce the amount in your electricity bills, but it is also an eco-friendly process as there is no harmful particle involved in this practice.
As the solar panel is the main item here that is required to convert the sunlight for producing electricity, one must be concerned about the solar panel types before they choose any of these items. There are different types of panels available, and the very best panels are much more efficient than the local brands.
The best panels are the branded panels are able to produce 70% more energy than the local solar panels over 25 years.
A recent study has revealed that a solid copper foundation contributes strength to this panel and choosing the ultra-pure silicon will assure you of optimal solar energy conversion. Yes, arranging the solar panels for producing electricity to power your house will be a good idea but you have to be pretty concerned with the panels you choose so that it is efficient.
Once you are done with choosing the highest quality solar panel technology, the next big thing you have to do is the installation of it. One thing you need to keep in mind is that besides choosing the right quality solar panels, the placement of the board is also a critical factor in determining the generation of solar energy.
The best locations for panel installation can be on the ground or at a solar canopy to get optimal results with solar power conversion. Most of the solar companies are well organized with a computer-assisted design program so that they can assist their clients in assembling permitted submittal packet.
It takes only a couple of days for the installation purpose. However, if your company has professional workers, then your work will be done within a single day as well.
Now, it is all about monitoring the solar panel system after it is being installed. Upon successful installation, you will see that the solar panel system starts producing solar energy that can be used to electrical power devices for your domestic or business purposes. You will be provided with the utility meter that will keep track of the consumption of energy and will count in both ways. You will also get credits for the amount of solar energy produced, do not think that you will get credits for the energy used as this will be posted back to the utility grid. During the night you will be benefited with electricity by the utility grid even if there is no production of solar power.
If you are using solar power for the first time, then you need to keep specific essential points in mind. One thing you need to know is that the solar energy produced can vary throughout the year in terms of where you live, and the amount of sunlight your panels receive on a regular basis.
With technology reaching a new level, you can even check how much solar energy panels produce online. Most of the people are not aware of this process, but if you want to keep proper track of the production of your panels and ensure whether your Solar Panels Australia is giving you optimal service or not you can do it online. However, it is recommended to report to the solar panel company immediately if any significant variation is noticed.
It is good to hear that you are using natural resources to power the appliances in your house. But the solar panel does not assure you of active service as you have to be pretty much concerned with the board you choose.
Many companies manufacture solar panels and it is essential that you choose the best one which would guarantee you with the efficient transformation of energy. Most of the people go with the local brand to save some money; however, this is not at all useful in the long run.
A branded solar panel will be durable and efficient as compared to a local solar panel. So it is always recommended that you choose a stamped solar panel even if the initial investment is high, but it will owe you in the long run.
Finally, you have decided to choose Solar Panels Australia but if you have been facing difficulty to figure out the best shop in your city Arise Solar is the best place for you. So that you get the best quality of these panels. To learn more about services, contact us here for a free quote or call 1300 274 737.
Living with herpes might be the toughest problem a person can face in his or her life. However, if you are living with herpes, you should remember that it is not the end of the world. If a door is shut, life always throws you with many other doors to start a new beginning.
One such new beginning for all the people living with herpes is to start a new life with the help of herpes dating sites. There are many people who are living with herpes just like you. So don’t lose your hope.
The general complications a person living with herpes might face are:
Some people are sensitive enough that they can’t take or digest the truth. As soon as you know that you are living with herpes, then there is a possibility for the outbreak of emotions. You might feel sad, mad, embarrassed, upset, ashamed and a lot more.
Make sure nothing of them will let you down. At this point in time, you need to be strong enough to tackle any situation. Remember that there are many people just like you on herpes dating sites.
As you are one of those persons living with herpes, there is each and every possibility for people to avoid you. However, even if they avoid you, you still can find great friends or partners from online herpes dating sites.
People are just a part of your life. Always find ways to be happy. In this virtual world, it is easy to find friends with the help of online herpes dating sites.
Sexually transmitted diseases are not so more a new disease. Many people are infected and are living with herpes worldwide. Our advice for you would be open up with your best buddy or companion.
It will help you to come out from depression by relieving your stress levels. Who knows? He or she even might help you to start a new life altogether. So always try to open up and share your feelings with others.
You already have faced consequences for not using safety while involving in a physical relationship. If you have found a dating partner from online herpes dating sites, then we would recommend having a safe one.
Whenever, you want to involve in physical relation with your partner from herpes dating sites, use safety. It will help you not to spread your STD’s with your loved ones.
Almost halfway through the year and we’ve already gone under so much stress. Not everyone has the time to ease those troubles away on a vacation or a wellness retreat at the spa. One way of erasing all those headaches and back pains away is to create a calm and peaceful environment at home. This can be done through both interior and exterior painting of your house. You can start changing your house from within and then proceed to its exterior. The interior repainting can start from your bedrooms and bathrooms, which should be the sanctuaries of your home.
Aside from the elimination of clutter, changing your bathroom and bedroom paint colors is a quick, cheap and easy way to create a soothing environment. You can use stress reducing colors matching your personal preferences, which would be create relaxing and in harmonious atmosphere in your home. Here are some color suggestions for you to keep in mind:
It’s always good to turn to nature when looking for hues that soothe and relax. Pale blue is the color of the sky on a clear and warm day while deep blue is the color of the ocean. Any shade of blue is great because it’s a cool color but pale shades of blue provide instant relief to sensory overload.
If you’re leaning towards a darker shade of blue go for navy blue or blue shades with gray undertones like Delft blue. Avoid bright blue colors like royal blue if you want to stick to a tranquil palette.
A soothing and refreshing color, mint green is just like how you would describe the herb mint. It goes well as a bedroom paint color, for the bathroom and even the kitchen as a backdrop for stained wood cabinets or even light-colored woods like maple and birch.
Purple may be a difficult color to work with in other areas of the home but as a bedroom paint color, it’s absolutely perfect. It’s sexy and elegant but since it has the cool tones of blue, it’s still a soothing color.
Lavender is very youthful and fresh which is why it’s used a lot on nurseries but don’t let that discourage you from using it in other parts of your home. Pale and rosy pink lavender evokes softness that’s perfect for bathrooms and bedrooms. If you want to paint other parts of your house with lavender without making it too feminine, pick a shade of lavender that’s bordering on gray.
Gray has managed to unseat beige as the favorite neutral color. The right shade pairs off nicely with light and medium wood tones and many types of stone. At the same time, gray is an elegant color and much like black provides drama. Gray has been finding its way towards intimate spaces and aside from being an eye-pleasing color, it’s gender neutral meant for partner.
We simply can’t forget beige even if gray already exists. Beige is a classic, remaining popular among designers and homeowners alike. t’s one of the safest colors to use, going well with almost any texture, color or material. While others find it boring, many have turned to beige as their calming color.
Creating a calm environment doesn’t have to be boring. On the contrary, creating an oasis requires a mixture of textures, colors and materials. Here are a few color palettes that you can try for your home based on the 5 colors mentioned above.
Minimalism plays a huge part in creating peaceful spaces; what better way to achieve that with color than by choosing a monochromatic palette? Choose a light gray color for your walls and go darker with accents. Complete the look by adding silver accents.
These two colors are already great on their own but combined together it’s refreshing. Blue and green are both hues that are inspired by the sea, sky and trees, the perfect elements of an oasis. Set against a white backdrop or accented with medium tone woods, this combo will never get old.
If there’s someone we should take a cue from when it comes to designing cozy, warm and peaceful spaces it’s the Scandinavians. Because they have long winters, they’re all about Hygge. Hygge is a Danish word, which basically translates to coziness, comfort and feelings of contentment. Taking a cue from them, Scandinavian interiors are all about light and pastel colors, simple almost minimalist with lots of natural elements. Scandinavian designs are the very definition of a peaceful space.
Knowing the difference between warm and cool colors can help you become more confident in choosing and creating color schemes. Warmer colors tend to draw in spaces; it’s also more vibrant and energetic. Cool colors, on the other hand, expand a space making it look airy. If we’re going to go by definition cool colors are more soothing to look. However, people have different perceptions of colors. Some may find peace in lighter colored rooms while some may lean towards darker colored areas. It all depends on your personal color preferences To find a color that resonates with you the most, talk to color experts, designers or paint contractors.
It is the peak time for every student to take the decision, about to choose the best stream for their successful future. The students who want to make their career in accounting & finance sector must know about top institutes which offer the best education along with affordable fee structure, so this article will describe 6 top most Institutes for Finance Studies in India, students can explore for enlightening their career.
Indian Institutes of Management (IIMs) is a group of financial management studies group, offer postgraduate, doctorate and executive education programs in various cities such as Kolkata, Ahmedabad, Lucknow, Indore, Bangalore, Rohtak and more others in all over India. IIM was initially established by the First Prime Minister of India Mr. J.L. Nehru.
It is a leading institute in commerce and management in North India offer various undergraduate, postgraduate and lateral entry financial and management courses in India. This institute earned fame because of it’s highest academic result, and disciplinary standard.
The National Institute of Financial Management (NIIFM) is a government institute, specialized to build finance and management professionals. It was set up in the year of 1993 under the Ministry of Finance, Government of India. Apart from the educational courses, it is also responsible for the latest research and studies in the accounting and finance industry to improve public policies.
Mahatma Gandhi Kashi Vidyapith is a university or we can say the group of more than 400 public institutes in 4 districts of India, located in Varanasi, it was formerly named with the Kashi Vidyapith, administrated under the government of Utter Pradesh. It was established in the year of 1921 to offer various professional and academic courses related to finance, art, commerce, management and science in all institutes which covered under this university.
It is the oldest institute of India established in the year 1972 associated with the University of Mumbai offer various courses for the stream of Art, Science & Commerce. This institute also offers the distance learning programs in all these streams. It is one of the best college having lots of achievement in the last few decades such as awarded with the “A” grade in CGPA and “College with Potential for Excellence” and lots more.
The Institute of Cost Accountants of India is the accounting and financial institute having prospective to develop and encourage professionals to manage cost and accountancy in India with various professional courses that they offer. This institute is established in the year 1959 by the special act of Parliament to create awareness about cost & management accounting education and making youth business leader for the brightest tomorrow. In this institute, for improving all possible skills there is the arrangement of various training programs as per the State Government, Chamber of Commerce.
In Fact, for every student, the purpose of education always should be to prepare and develop themselves to achieve the desired ability and also be ready to learn about everything around them. The given names of top Institutes in India will be ranked at the top for every coming year even for 2019, but in reality, learning and perfection is an ongoing process, so it is a suggestion for everyone who wants to make a career in finance or any other stream, must have to continuously learn for self growth and to achieve success.
“Knowledge is like Air, vital of life, no one should be denied it”
Since the initiation of fast tech developments, the efforts and expenses of building a company and establishing it globally, have lowered considerably! Reaching the global mass is one of the reasons behind the success of the brands. Technology is not only beneficial for B2C organizations! B2B based businesses have successfully reaped the benefits. For a decade, app industry is growing vigorously. Several apps have created a distinguished identity in the app industry and some of the apps have been embraced by the businesses! With the recent reports, Fintech apps have gone widely popular! The way of business has completely changed with Fintech apps.
Currently, traditional banking is declining and Fintech companies are steadily replacing it. There are several reasons behind this and one among the reasons includes the degrading banking systems in several countries. The Fintech companies offer incredible solutions promoting connectivity as well as satisfying user-experience with new and advanced technology. The Fintech Apps play a major part and have proven to be one of the vital tools for the Fintech Companies. Mobile Fintech solutions include digital-only banks, peer-to-peer payments as well as mobile wallets.
Gain insights about growing efficiency of Fintech Mobile apps in B2B industry. The usage of Fintech App is increasing day-by-day for its excellent features and convenience.
1.The Fintech companies provide apt payment solutions to the businesses as per the specific needs of the targeted clients. With agile, innovative and user-friendly tech solutions, the Fintech companies support the businesses for core competence in deposits, risk management, investments and loans.
2.With scalable B2B payment solutions, the Fintech Companies ensures to deliver at affordable cost.
3.As the Fintech companies are not limited within the traditional software and legacy, it simplifies the development process as well as user experience.
4.The Fintech mobile apps can help for product enhancement and innovations with faster turnaround time within the homegrown technical platform.
5.Acquiring new clients is the ultimate goal of every business and providing solutions for B2B payment, the Fintech mobile apps ensure efficient customer services.
Reasons behind the growing popularity of Fintech mobile apps in B2B sectors
The Fintech Companies focus on the segments which are vital for the customers. Transcending the traditional banking boundaries, the mobile apps ensure to create new experiences. This strategy helps the banks to evolve.
The Fintech mobile apps are one-stop solution reducing the complexities of diverse apps for different functions. Fintech mobile apps offer single solutions for checking balance, sending money and much more functions from a single app.
With modern computing capabilities, the Fintech mobile apps support the businesses in B2B sector for globalization.
The Fintech Mobile Apps offer convenience to the customers as it connects the backend of the app to the frontend. Fintech mobile apps have good ratings in comparison to the apps from banking institutions.
With enhanced flexibility and incredible options, the Fintech Mobile Apps have pushed the boundaries of enhanced user experience. Fintech Mobile Apps facilitate to trade with Bitcoin and also helps to organize the finances. This strategy empowers the B2B businesses to get more financially independent.
Fintech apps offer incredible advantages over the traditional banking apps. Fintech apps offer the required innovation to the B2B sector which lacked in the traditional payment methods. The reinvention of electronic payments with Fintech solutions is highly significant in the tech advanced world.
With Fintech apps, no longer AP needs to bother about how the payment is done. AP needs to know the amount of payment to be done and who receives the payment. Fintech solutions have successfully enhanced the traceability, efficiency, accountability, visibility of electronic payment. With all such efficiency, B2B enterprises can achieve success with advanced control on making payments.
Maria Brown is Content Writer, Blogger and maintaining Social Media Optimization for 21Twelve Interactive which is one the top Mobile App Development Company in India and USA. She believes in sharing her strong knowledge base with a leaned concentration on entrepreneurship and business. She also writes forTop Mobile App Development Companies. Follow her on @Twitter.
Social media marketing remains if not the most effective, then certainly the most engaging technique in your business arsenal. And, it’s not only because all your customers – past, current, and future – are socializing online every day. It’s also because they like talking to you, their favorite brand.
User-generated content has become a powerful force in the online world, transforming the way we consume and interact with digital media. From social media platforms to review sites, user-generated content allows individuals to share their thoughts, experiences, and opinions with a global audience.
According to Ambassador, 71% of consumers who have had a good social media experience with a brand are likely to recommend it to others. That’s 71% of customers who will stay with you for quite some time in the future and at least half that number who are likely to be converted soon.
Ensuring both customer retention and lead generation, an engaging social media strategy depends on two things:
how well you know your audience, how often you communicate with them, and whether or not your social presence is helpful, charming, and attractive enough to make it all worthwhile.
With the following 7 engagement tips, you cannot go wrong.
Whether you’re posting ads, asking for opinions, or sparking debates, you need a unique brand voice to differentiate you from competitors.
When it comes to social media, it’s especially important that the message you’re sending and the language you’re using are aligned with your audience.
So make sure you know exactly who they are and what they expect to hear. Audience targeting and segmentation are not as difficult on social media.
If you already have a lot of followers, start using a social listening tool to get some grasp of their demographic, online behaviors, and consumer expectations. If not, start spying on niche competitors and their followers.
The more information you collect, the better. Some patterns will eventually emerge, allowing you to build ideal customer personas and define your target audience.
Spend some time studying their social media lingo so that you can address them in their language as naturally as you can.
Content is the single most important element in every marketing strategy.
Make sure that you’re creating only 10x content, which means original, highly unique, informational, well-researched, entertaining, thought-provoking, inspirational, and many other things that provide value to the consumer.
Content must also be personalized to your audience’s expectations.
It’s of sheer importance to diversify it from time to time by sharing not only blog posts and articles but also infographics, gifs, and especially videos.
Every social network has its own unwritten rules on spamming, so find a balance between inconsistent posting and too many posts.
Social media is a perfect environment for chit-chatting.
You can talk to your audience virtually about any topic, even if it’s not niche-related. Then again, you don’t have too much time to waste. If you’re engaging in a casual talk with your potential customers, then you should at least try to make them interested in your brand. Indirectly, of course.
A social media convo with your audience should serve a fourfold purpose:
Nothing can boost social media engagement as quickly as contests. In addition to creating a certain sense of urgency, they also incentivize the audience to take action.
In exchange for participating, most brands offer discounts, coupons, and freebies, but you can always make it more fun.
But no matter the reward, a contest should be time-sensitive.
The idea is to create buzz around your brand so that as many new people as possible can hear about you in the shortest period of time. For a winning combo, you can invite your audience to post and share their user-generated content that promotes your brand and reward the best one.
Alternatively, you can engage your audience with quizzes.
Using a simple online assessment software, you can create a quiz that allows you to kill two birds with one stone. Your audience will enjoy taking a personality quiz, for example, in exchange for leaving their email address (and becoming a part of your lead nurturing email campaign).
But at the same time, a simple personality quiz can tell you more about your audience.
If you need a change of approach fast, but you’re not certain what they’re expecting from you, you can create a quiz that straightforwardly asks them what they like and dislikes about your brand.
A quiz is a powerful data collection tool. Analyze this insight and improve accordingly.
According to Clutch, 75% of people are likely to do business with a brand that supports a social issue important to them.
Your general brand strategy, be it on social media or offline, should take a stance on burning issues such as climate change, industrial pollution, and social injustice.
You have the platform to make a difference. Use it.
In fact, “environmentally-friendly business practices”, “social responsibility”, and “giving back to the local community” are the most important company attributes to 71%, 68%, and 68% of modern-day consumers, respectively. Faced with limitless options, consumers are choosing the best.
Popular social media sites have grown into diverse channels that can be used for so much more than mindless scrolling. They influence our purchasing decisions, enable us to browse for brands, products, and services, and even shop without having to switch devices and tabs.
It’s only natural that customer service should be available on social as well.
According to Smart Insights, 63% of customers actually expect companies to offer customer service via their social media channels.
Such service would have to be available 24/7 and across devices, of course. Anything less would defy the purpose. Fortunately, chatbots are here to help.
The better you know your target audience, the easier it will be to engage them in the right way. No matter the channel, marketing relies on content to provide value to the consumer, so start with that. Contests, quizzes, a social stance, and customer service will help you with the rest.
Author Bio: Angela White is an ed-tech enthusiast with a passion for writing for the consumer market in the areas of product research and marketing using quizzes and surveys. Having a knack for writing and an editorial mindset, She is an expert researcher at a brand that’s known for creating delightfully smart tools such as ProProfs Quiz Maker.