On-Page SEO is the vital cog of search engine optimization that many do not pay attention to after optimizing it one time. However, we, an SEO agency in Bangalore, think otherwise. There are multiple tasks that you can do to improve your on-page game and improve your rankings. All without stressing on gaining high authority backlinks. Want to learn what are those secret tactics we follow? We have explained them in detail here. Read on to know more
1. Semantic Keyword Optimization
Semantic search is one of the latest big-impact changes that Google has made to its algorithm. The word “semantic” means “relating to”. To explain it better, you need to include more words in the content that are related to your main keyword. This helps the crawler to understand your relevance for a particular topic.
As the most basic example, let us take the topic of “Apple”. If you include words like orchards, harvest, fruits, trees, farming etc, the Google bot will know that your content is about the fruit called Apple. However, if you include words like technology, computers, phones, software, etc, the crawler will get to know you are talking about Apple, the electronics brand.
This might seem like an obvious thing, but when you write about highly niche-specific topics, semantic keywords are highly important. The semantic keywords need to be found out during your keyword research phase of the on-page SEO task. Once you do that, try to include them naturally in the content along with the main keywords.
2. Advanced Internal Linking
We all know that internal linking is an extremely important factor in on-page SEO. However, many SEO’s do not know the exact way to get the most out of this tactic. They just haphazardly link one page to another which has content on a similar topic. Although this is a good way to keep users on your website/blog, it will not help your SEO game.
What you need to do is create a structure where any page on your site is not more than 3 clicks away from the homepage. The way to do this is by using content silos. Create one long-form content piece based on a keyword you want to rank for. Create sub-topics that are related to long piece. Create as many subtopics as possible to this long piece and link them to the main content piece. What this does is help SEO as well as keep users on your site if they want further knowledge on the topic.
3. Image On-Page SEO
Image optimization is definitely the next frontier in SEO. Google’s image recognition algorithm has come a long way from where it was and it will only improve from here. Google can now recognize what the image is about on your page and take relevance signals from that. So make sure to include highly informative and relevant images in your content. Other than SEO, It will even impact the user experience on your page, as users will always prefer images to learn about the content than words.
Other than including highly relatable images, there are also some other things that you can do to better optimize images. The first thing you would need to do is resize images to a small file size. Remember, images that do not load fast are as good as non-existent. The next thing you need to do is give an appropriate title and include a meaningful alt text that best describes the image. You can include your target keywords in here if you want but do not make it look unnatural.
Some other things you can do are to include captions for the images. Although they do not impact SEO much, they will help the user understand the image better. You can also include structured data in the images for the crawler to understand the image better.
If you would like to learn more about on-page seo, click here