As a medical professional, you know that marketing is important to get your services out there. But what kind of marketing are most people using? Digital marketing! This blog post will discuss how digital marketing can increase the number of patients in your office and help your business grow.
10 Healthcare Marketing Strategies That Deliver More Patients
Use consistent healthcare branding
Healthcare marketing is not about promoting a single product. It’s about making the business of delivering healthcare products and services to patients as seamless, easy, and enjoyable as possible.
To do this, you need consistent branding across all digital channels – from your website to social media sites like Facebook or Twitter; blog posts on your professional network site LinkedIn, to video-sharing sites like YouTube.
Brand consistency engenders trust in a healthcare organization and encourages visitors to return, as well as attract new patients.
Consistent branding is the keystone of an effective digital marketing campaign for medical professionals because it reaches out to potential customers on multiple channels instead of just one or two and provides them with the information they need to make an informed decision.
Evaluate the online patient experience
It’s not enough to create engaging digital content and rely on cold marketing techniques like ads.
Evaluating the online patient experience is the most important factor in a successful healthcare marketing strategy because it means understanding what your patients need, expect from you and how they want their questions answered. It also helps you understand whether or not your product or service answers those needs, and if it doesn’t, how to improve that.
For example:
-What are the most common issues or questions they have about your product? Do you address every question on your website or in another way? Do potential patients need more information from a doctor before making a purchase decision?
– When people visit your website, where do they go first? What is their primary goal when visiting your site and how are you helping them achieve it?
– Are people satisfied with the information they find on your website or other digital marketing channels about your product(s)? What would they like to see there that isn’t already offered by something else in the
Build a responsive healthcare website
A responsive healthcare website is the most important digital marketing tool for medical professionals because it enables visitors to access your services or products no matter what device they are using.
The main goal of a business owner with an established offline practice is often driving new patients to their office, and if people can’t find you online, they’re not going to show up at your door.
A responsive healthcare website is the most important digital marketing tool for medical professionals because it enables visitors to access your services or products no matter what device they are using, and can increase customer engagement by directing them to other interactive features like a blog where you share professional insights about current developments in your field.
Test site speeds
The average customer will give up and leave your website within 15 seconds of arriving if it’s not loading quickly enough. This is why site speed optimization (SEO) is one of the most important digital marketing strategies for healthcare professionals to ensure that people have an enjoyable experience on their site or other online channels, which can lead to increased conversions and more revenue.
Website speed optimization is especially important for healthcare businesses because research has shown that people are twice as likely to make a purchase from a website when it loads in less than three seconds.
You can test site speeds by using one of these tools: GTmetrix, Pingdom, or Google’s PageSpeed insights.
Optimize for prospective patients search engine results
The most important thing a healthcare professional can do to drive new patients is rank high in Google’s search engine results. This will ensure people who are actively researching potential physicians, specialists and other healthcare professionals for their condition have the opportunity to find you when they’re looking for your services or products.
There are many ways you can optimize your website or other digital marketing channels to rank higher in Google’s search engine results page (SERP), including:
– using a high-quality content strategy that is both engaging and informative – the most important thing you can do on your website answers the questions your prospective patients have
– writing blog posts about the latest developments in healthcare or other related topics to keep people coming back to read more of what you’re sharing online.
Utilize PPC and display ads for Healthcare Marketing
If you’re not taking advantage of paid digital marketing channels and focusing on optimizing your website for organic search engine results, then it’s likely you’ll be missing out on the opportunity to reach more potential patients. The good news is there are many different advertising platforms that healthcare professionals can use to drive new visitors to their site or other online channels, including:
– Google Adwords – Facebook Ads – Bing Ads – LinkedIn Ads
PPC (pay per click) advertising is a great option for healthcare professionals who need to generate a quick lead and want the ability to target people based on demographics like location and age.
Display ads are also an important digital marketing strategy because you can add these on websites like Facebook and Instagram to promote your website or services. The benefit for healthcare professionals is that you can also target people based on demographic information, as well as their interests so they’re more likely to click through and visit your site.
Leverage social media (the right way)
Healthcare professionals can use social media to generate more interest in their site or other online channels by generating content that will resonate with their audience. This should include things like:
– posting regularly about the latest developments in healthcare – asking questions related to your field and highlighting answers from your blog post for people who may be wondering about these topics – sharing relevant articles that you find interesting
– running social media contests and promotions. This can include things like asking your followers to share a video telling their story, or posting these stories on Facebook for people in the community to read
If you’re not sure what types of content would be most engaging for your audience, it’s best to give them a voice in the process. Encourage your followers to share their thoughts and opinions, as well as suggestions for what they want you to post about next.
Ask for reviews from patients
One of the best ways to generate interest in your site or other digital marketing channels is by generating reviews. Ask patients for their feedback and testimonials, as well as ask them to leave a review on sites like Google My Business or Yelp so potential new customers can see what others have said about you.
Remember that it’s not enough to ask for reviews and testimonials. You should also be proactive in responding to these comments, questions, or critiques so you’re building a reputation as an accessible healthcare professional who cares about their patients.
Follow up with patient feedback in your marketing efforts
Once a patient has left a review for you, be sure to follow up with them and thank them. This is the perfect opportunity to ask these patients what they think of your site or other digital marketing channels and solicit more feedback on how you’re doing.
Don’t stop there though – all this feedback from patients must be used to improve your digital marketing efforts. Take heed when you hear from a patient that they’re unhappy with how long it’s taking someone to get back to them, or if they complain about not being able to find what they need on the site.
This is why it’s important for healthcare professionals who are investing in their online presence to know what their goals are. You should also be able to articulate these goals so you can measure your success as well.
Track your marketing strategy
To ensure that your digital marketing efforts are successful, you should be able to track them. This includes things like:
– understanding how much money you’re spending on Google Adwords – measuring the number of leads generated by a Facebook ad campaign – tracking how many people follow your social media account or subscribe to receive new posts from your blog
It can also be helpful to track things like the number of new patients you generate from your digital marketing efforts.
Why Digital Piloto?
Digital Piloto is a world-renowned company that specializes in medical digital marketing Australia. They provide several services, including SEO and SEM for both startups and small businesses. Digital Piloto can create an amazing online presence with social media management!
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Conclusion:
We understand that the world of marketing has changed dramatically, and so have we. Thanks to technology, marketers can now use social media platforms like Facebook or Twitter to promote their services. If you’ve been hesitant about getting in on this new wave of digital advertising, don’t worry! With these tips from our team of experts at Digital Piloto Marketing Agency – which specializes in medical SEO work – your business will be able to take advantage of what’s available without any hassle or opposition from competitors. Are you ready for a change? Get in touch with us today and see how we can help put your company further ahead than ever before.