Whether you’re a grocery shop owner or a diamond industry tycoon, your consumers and clients need to remember your brand. Creating an impression is not an easy task in today’s competitive world. In moments like these, the promotional notebooks jog the memory of the stakeholders.
From the colours of the cover to the touch of the pages, your brand will create a memory through visual and sensory identity. The identity will help people align easily with your brand by conjuring emotions.
What are Promotional Notebooks?
A Promotional Notebook is an effective marketing strategy to customize a notepad or a diary with creative designs and outlooks. It provides a unique way of sending out memoirs and enhancing your identity with utmost utility.
Unlike printing out pamphlets or banners, notebooks create a personalized bond with your consumers and clients. They evoke a sense of exclusivity and loyalty, making it a high-quality approach for promotions.
The frequency of a notebook in front of your consumers’ eyes will always be higher than the PPC ad you want to give a try to. In fact, according to the Advertising Specialty Institute, an average promotional product stays with the customers for eight months.
Can you calculate the cost you will save for eight months by not investing in paid ads?
Where Can You Use the Notebooks?
Even with digitization today, people love to receive freebies. The promotional products help your brand receive recognition and enable association from your business. The more people become aware of your brand, the more your visibility and sales increase.
You can be practical and creative in the ways you want to use the promotional products!
- Product Launches: Nothing says ‘You need this’ more loudly than the cover of the notebooks people have. You can use your marketing strategies to creatively implement the placement of your new launches in the promotional products.
- Thank You Gifts: Ever had a client who had to fly all the way to attend meetings with you? A sweet gesture of appreciation with the notebooks goes a long way in creating a cordial and long-term relationship.
- Event Takeaways: When the event ends, and the excitement wears off, your guests need to remember the day as something special! In these moments, a simple token of gratitude with your promotional products can steal the show for you.
- Onboarding Employees: Your employee will be excited to join you, but how would they know your joy about the same? You can initiate the worker with thrill by having a curated set of promotional products outlining the company objective.
- Your Special Designs: If you’re already a member of the design industry, you know that creativity is a cherishable aspect. You can create your own set of exclusive designs that will give an edge to your products.
At The End
A strong brand identity takes time to build. The small attempts count and magnify your efforts. Promotional notebooks are an effective strategy to boost your brand and create a loyal consumer base.
The notebooks are the closest personalized item an individual can hold. Even in times of clicks and taps, holding a pen to write on a piece of paper brings back the fondest memories.
Your promotional products need to reflect the same if you find yourself admiring style, quality, and utility!