Trying to make its presence felt in the thickly populated world of e-commerce business through the lens of SEO is an uphill task. Also, changing search engine algorithms and newer technical jargon aren’t helping the cause either. We will look into the nitty-gritty of SEO as we move ahead, but first, let us see what exactly it is.
What is SEO and why is it so important?
Search Engine Optimization abbreviated as SEO is a tried and tested approach to gain organic traffic from various search engines like Google, Bing, and Yahoo.
If you are new to the world of SEO, it can get to your nerves. It is mainly because getting the desired result by applying its mechanics requires a lot of patience. However, one’s who are attuned with the patience required for e-commerce SEO do great in their respective fields.
Here, we will try to provide an overview of what perfect integration of SEO optimization and eCommerce business looks like. There are three important elements of search engine optimization that need to be studied thoroughly.
With SEO, it is not all grey and black. You need to be consistent in monitoring the trends, and at the same time, keeping up with it. For instance, using social media influencers back in early 2010 was taken with a pinch of salt. But today, the platforms which have not caught-on with the wave of social media marketing are left behind. The point that we are trying to make is that SEO needs a catalyst to augment the reaction.
Below, we will discuss three important aspects of SEO for eCommerce services.
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Hitting the right keyword notes
Keywords are the lifeblood of any piece of content, which quite clearly is the most important aspect of search engine optimization. Keywords can be either a single word or a combination of words. They help immensely in the ranking of a page in the search results. These keywords generally indicate words that are quite actively searched on the web. It is the role of digital marketing executive to hunt words with a high search volume using different online tools. Relevant keywords are then passed on to the content creators.
Choosing keywords can be tricky, but you need to gauge the intent or the purpose of the content. If you aim to sell a product or create leads for newly launched products, short and specific keywords would do the job. However, for promotions, in general, you need to focus on long-tail keywords. Several reports suggest people often search for combinations of words when trying to find a perfect product fitting the right price range. An example of a long tail keyword is- ‘low priced titan watches.’
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Working the site designs and assessing competitors layouts
If we consider for a second that your keywords strategy has worked out great, and you have an increased number of visitors on your page. You might be thinking that the job is done. On the contrary, the job is only half done. Now, the real question of how long the people are staying back on the page. It is where the concept of bounce rate comes into play.
The bounce rate is essentially the percentage of traffic, which is leaving your website after a few seconds. In such a situation, all the effort put in keyword research goes into vain. There are plenty of reasons for the increase in the bounce rate, but the most prominent is the shabby page layout. The layout of the page should be simple and easy to navigate.
In an eCommerce platform, the design layout becomes even more important. You do not want potential buyers to get into fuss while navigating a specified product category.
Pro-tip- try to organize pages in such a manner that the user is just a few clicks away from the homepage.
It is a good idea to visit your competitor’s platform and assess the layout. Try to put yourself into the shoes of the customer, and gauge the pros of the web layout. Post the assessment put an effort to imbibe such changes with slight tweaks here and there to suit the purpose.
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Targeting specifically On-page SEO optimization
On-page SEO for eCommerce platforms is unarguably the most underrated and important part in the current times. The process of on-page SEO has a lot to do with framing the right URLs, Title tag, and meta description. All three elements must have a keyword to enhance page visibility (refrain from keyword stuffing).
Pro-tip for getting the URL right- try to frame a URL, which is simple and easy to comprehend at first glance. Also, try to keep the URL shorter, no longer than 60 characters is ideal.
Another important point is emphasizing the on-page content. It is quite obvious that pages with thin content would be hard to locate amidst plenty of pages on the same product. A perfect combination of great content and the right keyword choice will improve the page authority.
To cut the long story, trying to reap benefits from eCommerce SEO services can be one hell of a ride. But the key is to the plans and keeping them updated with time.