While keywords remain an important part of SEO and ranking, search engines have advanced to the point where they can understand the full context of a query in addition to the keywords. You can improve your chances of ranking in position 0 results like People Also Ask by optimizing your content for semantic search.
What is Schematic Search
Semantic search entails deciphering a searcher’s or user’s search intent from the language used in their queries. Semantic search uses logic to provide searchers with more personalized, meaningful, and relevant results.
To provide users with the best results for their query, search engines consider the context of queries, the intent behind searches, search history, location, and other factors. Google’s ability to fully comprehend a search is based on semantic search.
Understanding Schematic SEO
The process of optimizing content for users by understanding their full search intent is known as semantic SEO. Unlike focusing on graphics many SEO companies in Gurgaon also add that, before you start optimizing for a keyword, figure out what the user is asking or searching for. Then you must consider what kind of follow-up questions the user will ask. Consider People Also Ask (PAA) and the value that these rich results provide to users. They can not only find answers to their original query, but they can also go deeper without ever leaving the SERP.
Search engines are more likely to return results for pages that answer several of the questions posed by a searcher rather than just one. As a result, you’ll want to create content that gives searchers a lot of relevant information. Conducting a search on a query you want to rank for is one way to get started. Examine the PAA questions that appear and respond to them within your content.
If a user searches for “how to start a garden,” they might also want to know what month to start a garden, how much it costs to start a garden, what tools they’ll need to get started, and so on. The PAA results for “how to start a garden” are shown below, and they include questions about when to start a garden and how much it costs. To practice semantic SEO and increase your chances of ranking, you should create content around both questions.