Ranking in SEO refers to a website position on the search engine result page. Various factors lead to a higher ranking on google search. When people search for a specific term, your page turns out to be at #1 on the webpage.
Well-optimized sites get more and more traffic over time, and that results in more leads and sales. A satisfied consumer is the one who will review your services and rate your business which will automatically boost your ranking in SEO.
A website or piece of content ranks with the help of keywords or the combination of keywords from various search engines. Ranking can also vary while using different language or country versions of the same search engine, such as Google.
The basic point of gaining ranking in the search result is to gain as much traffic as possible from the organic search channel. The higher a page ranks in the results for a search query, the higher chances are there that the searcher will click on the result. This reflects that high rankings and increased traffic have a direct connection.
SEO Ranking With Google Algorithm
The word “ algorithm “ represents the logic-based, stepwise procedure for solving the problem.
In search engine, the main bottleneck is –
“how to find the most suitable webpages for the particular set of keywords (or search terms).”
Generally, the algorithm works like how Google finds the content, then ranks it, and provides the relevant result for the user’s search.
Eight Major Factor Responsible for Ranking in SEO
- Backlinks
Backlinks are considered an important ranking factor for web pages. Links on the page need to have a variety of high-authority websites that are similar to yours. Further, few google patents believe that traffic may also be essential for backlink metrics.
Strategy & Procedure :
The efficient way to increase your backlinks is to search for competitors and grasp backlink ideas from them.
How? Launch the SEO SpyGlass. Then move to domain comparison and click on Link Inspector, here you can add competitors of your choice. This tool helps analyze your competitor’s backlink and the gaps as well. The competitor’s websites should be considered as your prime outreach target, and focusing on how they have a link to other websites in a similar category, will likely host your links as well.
- Semantic Saturation
Your SEO content should contain relevant keywords, images for the length of the content, and entities for the same. The content should not be overwritten. It should rather be a unique and natural piece of content in an informative way.
Strategy & Procedure :
It can be a bottleneck to figure out how to choose suitable keywords, how many keywords we needed, and how to put them together in the content. If you want to avoid any error, a beneficial way is to keep an eye on your competitors’ top-ranking pages.
To do so through a website auditor – go to Content Analysis, click on Content Editor; after that, enter your main keyword, and have a detailed list of SEO instructions for writing. The content editor tool analyzes the amount of main and secondary keywords, the recommended length, and their placement.
- HTML Tags
HTML Tags informs google about the part of your content that is most important. The title and a brief description are what the user sees first when he gets the search result. Write the title and description with a good keyword. A heading tag divides your content into sections ( H1 – H6 ). These headings should also be written in an informative way. In the end, alt text is used to describe the images in search results.
Strategy & Procedure :
Without an HTML tag, the website can not be optimized properly for the search result. A precise approach is needed for using a website auditor and to review the content in bulk.
The procedure is simple, go to Site Structure, click on Pages, then click on On-page and distribute the pages by their search score. Meanwhile, if you find any low score page, have the detailed report by clicking on it for the same. It will reflect which HTML tag needs optimization and detect any error to improve.
- User Behaviour
There are many debates in the SEO community, whether Google considers behavior metrics to rank pages or not. As google denies such news, but users have seen convincing evidence for the same that it might.
The metrics which are used here – bounce rate, session duration, session depth, and click-through-rate (CTR). Through Google Analytics & Search Console, user can check their performance on these metrics.
Strategy & Procedure :
Through creating engaging content, a user can improve its metrics. For example, click-through-rate is dependent upon having an attractive snippet in search results. On the other hand, other metrics like session duration, session depth, and bounce rate rely on the interactive page. To keep visitors intact with the content, make sure to have high-quality content with internal links and plenty of visuals on the web page. A user’s main target should be, catching the visitor and dragging them to the sales funnel.
- The core web vital
Core Web Vital is the brand new user experience metrics that will be added to the Google Ranking factor list soon. This metric is responsible for the user’s first impression while visiting the page. Specifically, it will monitor how fast the page loads, how stable the layout is and how soon it becomes interactive. For now, they are not officially known as Google Ranking Factor. In the future, they will be added, so it’s better to get them correctly in the remaining time.
Strategy & Procedure :
Each vital is a detailed set of the optimized guideline by Google.
- For faster loading, better server response times, CSS, and faster resource loading, and less render-blocking JS.
- To improved interactivity, using less JS and code splitting.
- As better visual stability, size attributes for videos & images and loading content from the top.
- Structure Data
A user has plenty of tags available to choose from according to his content, which can inform google regarding their content detail. Structured data can be used in products and ratings, features, tag authors, locations, and much more. After creating links between entities, pin location and enhance search results.
Strategy & Procedure :
A Google structured markup is best for the non-technical person. To enhance the page, users can choose different types of markups (local business, product highly recommended, and articles) afterward, submit the link to a specific page. Then highlight the text and choose tags accordingly. Now after saving the HTML file, upload them to the website. Further, check whether your structure of data is working properly or not with Google’s Rich Result Test.
- Google my Business Listing
The important thing in the local SEO is optimizing, maintaining your Google My Business listing, and claiming. It helps to establish the entity of the company, which can be a great asset in SEO. It improves the local search results. After the listing, the local business panel becomes eligible, and Google maps become visible in nearby searches.
Strategy & Procedure :
The procedure is very simple. First, the user has to visit Google My Business and create a profile. Further, for verification purposes, the user will be asked to provide a few basic details and verification. Then, the page will open to the dashboard of Google My Business, where the user may find the guide of various additional ways to enhance your listing. Afterward, add a description, photos, and business hours. New features are being introduced timely by google, so you will find some more attractive ways as well.
- Mobile Optimization
In recent times mobile has become the handiest device. The very first indexing has been introduced fully. Google announced that starting from September 2020; all, websites will be judged on their mobile version. Only the ones who have an exception on the mobile version can further regulate their website. So while thinking about ranking in the search result, make sure that you design your website according to mobile users.
Strategy & Procedure :
Before moving ahead always check, whether your website or page is mobile-friendly or not, have Google’s mobile-friendly test by submitting your URL there. If your website or page is apt for mobile users, the green light will be reflected; if not you will be getting some suggestions to improve the site as per the new guidelines by Google.
Checking sites one by one can be time-consuming. But through Google Search Console, a user can check at once. How? Launch the tool, go to the enhancement, click on Mobile usability, and view the report and the list of suggested areas for improvement.
Conclusion :
While creating quality content and optimizing the same, having the greek knowledge of the SEO ranking factor can be very beneficial. Also, it’s important to know that the factors mentioned above take their natural time. It’s not an overnight process.