Digital marketing is what becoming a buzzword all around the world and especially in India.
The future and scope of digital marketing are very bright and promising, be it in India or the world.
The advancement in technologies has made online marketing super fast and super easy. In this context to start a digital marketing agency in 2020 is a very good idea.
However, you must know all the important factors of the digital marketing agency.
For example, how digital marketing works, how much it is going to cost to open an agency in this field, who you are going to compete with, and how you are going to make your presence on various online platforms.
7 most important factors that you should keep in mind to start a digital marketing agency
1. Learn Everything About Digital Marketing
The first and most important thing you can do is learn as much as you can about digital marketing. You must know all the important factors of digital marketing. And what kind of role these factors play in this business.
For example, you should know the role of SEO, SMM, PPC ads, Content Marketing, Email marketing, etc. in digital marketing.
These are some of the key aspects of digital marketing. That is why you are starting a digital marketing agency you should have good knowledge of these aspects.
2. Set your budget
You have learned every important factor that needed to be learned. Now you have the second most important task that is setting your budget.
Any business is all about capital. If you have a ton of money then you can do anything. Hire the best staff, own the best office in the world, etc. However, you have a limited amount of money that you have to spend smartly.
So, you should estimate how much it going to cost you to own or rent an office, buying a domain and host for your website, hire a staff, etc.
That is why you need to set your budget wisely.
3. Launch a Website
For any business, it requires having a website in today’s world. And you are starting a digital marketing agency and having a good website is a must for you.
In order to make your presence worldwide, you must launch a website. A website works as your address on the internet.
Domain name
Choose your domain name wisely. Pick a name that is easy to remember and type. Keep it as short as possible. Do not add any numerics and hyphens in your domain name.
If possible add your keyword in it. For example, you’re starting a digital marketing agency then you can have a domain name that contains the word digital or marketing.
And finally, choose the right domain extension for your business. You can use a .com extension as it is used for e-commercial sites.
hosting service
There are four main types of hosting, shared hosting, CMS hosting, cloud hosting, and VPS hosting.
Shared hosting is better for small businesses, beginners, and websites with medium traffic. It is easy to use and get your site working online.
CMS hosting is for WordPress sites and it is also good for small businesses. You can measure your performance easily by using this hosting service.
Cloud and VPS hosting is for large business and big websites that receive high traffic.
4. Hire staff
The next step is to hire a staff that will help in running your digital marketing agency efficiently. How many employees you need is depends on the size of your business. Some companies have up to a thousand and more employees. And some even have only a couple of employees.
So, you must know the size of your staff according to work you have to be done. And you have to hire some hard-warking and persons who learning attitude.
Hiring the right staff for your business is the key step and you should do it smartly.
5. Competitive Research In Your Niche
You have got a domain name and hosting. Now it’s time to see who are your competitors and learn their tactics and strategies.
In any business, you must be aware of your competitors and what they are doing. Analyze their activities and tactics and figure out how you are going to outperform them.
6. Social media presence
The next step is to establish your presence on various social media platforms. You must make people aware of your business on these online platforms. Because everybody knows that nowadays the majority of people get and learn information online through these popular social media platforms.
There are some key platforms like Facebook, Instagram, Linkedin, Twitter, Youtube, etc. that you should make your presence known.
7. Promote and advertise your brand
Now when you have made your presence online, it is time to promote and advertise your brand on these online platforms.
For any business to succeed and catch a lot of eyeballs, brand promotion is a must. Nowadays advertisement through digital technologies is very popular. You have technologies to target the right audience in your niche.
You have to spread the word out to become a known brand. Promotion and advertisement of your brand are some of the key parts of any business.
Conclusion
These are some of the most important factors when you are about to start a digital marketing agency. The scope and future of the digital marketing field are without a doubt very good.
You can take your career to new heights in digital marketing. However, as a beginner, you must keep these 7 useful tips in mind before starting a digital marketing agency.