Undoubtedly, the enterprises that are living and breathing into mobile space are growing by leaps and bounds. The astronomical growth has geared up SMBs and start-ups to mobilize the workflow, operations, and processes. What the organizations looking to build a mobile app think- the app developed in sync with modern trends brings millions of downloads and lets them cherish a toast to success.
But, it’s the biggest myth in which they live. Confused? Let’s clear up the air.
With mobile app development, your business can increase customer outreach, improve growth, and prosper at an unbelievable pace, but how they lead to the mobile app development path needs some corrections. The misconceptions about building an app don’t let them make the most out of the opportunity that’s knocking on the door.
Here’s the list of myths you should not mind, else you lose the fortune:
Mobile app development is an expensive affair!
Some businesses think that an app with a rich set of features can hit the sweet spot, which comes at a price. It means spending the bundles as low as $50,000 to build a killer app based on the unique app idea with advanced functionalities is essential. It’s not entirely true because the app development cost relies on functionality, design complexity, usefulness, and technology stack. You don’t need to break a bank for mobile app development.
Building an app is a time-consuming process
App development history has witnessed how lengthy the developments are when executed conventionally. The traditional techniques and methods elongate the development time from 6 months to the years with no update in between. That’s why only large enterprises move into mobile app development orbits. However, with technology advancements, the app development process is evolved and turned into iterative feature-driven development. The successful apps start with the MVP approach that gets built in a few weeks, and at a later stage, the new features released gradually that ensure success with all guns blazing.
Outsourcing is a tricky and risky alternative
In-house development is considered as the safest option to ensure the app idea confidentiality, team working as expected, project advancing in the right direction, and project rights always remain in safe hands. However, the additional burden that comes with in-house development under-weigh the benefits of offshore app development.
As a business, you need to invest a good amount of time, dollars, and resources for in-house development that you can save with outsourcing. The contract signing, opt-in for NDA, and transfer rights to the third-party agreement with the offshore developers allows getting your app developed in a time-inexpensive manner and the saved time you can invest in core business activities to grow your business.
Interfacing with a legacy system is implausible
Investing in obsolete ERP software won’t allow the businesses to stay competitive because most ERPs won’t connect to present technologies due to zero mobile accessibility. It’s not the case always, the SAP, Oracle, and MySQL allow the ERPs to connect with APIs and back-end systems. But it slows down the app development process. The best way out is finding a solution with an API infrastructure or considering MBaaS as an administrative solution that allows mobile phones to easily access legacy systems.
Native development wins the tug of the war
Restricting the app to one platform makes no sense because if businesses targeting a wide range of audiences, it’s mandatory to build the apps for various platforms. There are different ways- native development, cross-platform development, and mobile web development to accomplish the same.
Native pros support native development with the fact it renders the best mobile experience. However, the requirements of every app’s user are different so you can consider other app development ways depending upon the app’s utility, use cases, and experience.
App development is all about coding
Coding skill is the core requirement for building a mobile app, but it’s not everything. It’s a necessity, yet it needs planning that includes- app idea conceptualization, wireframe creation, graphics designing, functionalities development, and user-experience engineering. Besides, making the app stay in sync with the latest trends, evolving market conditions, and users’ expectations while taking care of the technology stack and hardware needs is imperative.
Success is beyond app release
You are living in the biggest myth if you think turning a unique app idea into a full-fledged solution could bring potential success to the app. Mobile app development is not a one-time job but ensuring continual success requires- proper maintenance, upgrades, fixes, and UI/UX changes to strive for consistent growth by continuously thriving the users. It means development cost is not the only factor that businesses need to consider, but the total cost of ownership is important. In the long run, post-app development, the app needs everything to keep the users stay glued to the app, else they move away.
Graphics-rich app ensure millions of downloads
Undoubtedly, the visual appeal of the app leaves an indelible mark on the users that makes them install the app and use it repetitively. However, the graphic-rich app when fails to express the purpose, then it won’t add anything to the app’s prosperity. There is no silver bullet solution, but graphics must be designed in a way that enhances UX and complements functionality. The graphics determine success when there is a uniformity in colors, font type, and fonts size throughout the app’s icons, animation, typography, and others.
Crafting app for multiple platforms is not essential
When you are thinking to go the native way for building a mobile app, it means you need to develop a separate app for every platform that increases the development time and costs accordingly. If you prefer building an app only for one platform, say iOS, then it’s not enough.
The reason- if you are targeting a large audience base then ignoring the Android platform means losing a large share of the users. In another case, you are considering just the Android platform and targeting Millennials in the USA, then it’s the biggest mistake you are making because most of the favor and uses iOS devices. It concludes focusing the app development for major platforms is important.
Putting all the eggs in one marketing basket
Devising the right marketing strategy in sync with mobile app trends is vital to cut through the noise. The paid marketing that helps in growing the number of downloads is expensive and doesn’t guarantee client retention in the same vein. Instead of investing huge bucks just in the PPC, the best way is to diversify your marketing efforts through advanced tweets, Facebook posting, ASO, and promotional emails. Complementing paid marketing with unpaid marketing works wonders in terms of high ranking, increased downloads, and improved bottom line with reduced marketing cost.
Besides, users give equal credence to reviews and app conversations with existing users, so ensure they must be handled convincingly on app store and social channels.
Mobile app development is not an easy endeavor. It requires the businesses to pour in their hard-earned dollars, valuable time, and necessary efforts. If anything goes wrong, everything went in vain. The myths about app development never allow the businesses to stay on track, and thus, they cannot address the market challenges with an apt solution and garner success as expected. Steer your mobile train in the right direction with the knowledge of myths ahead of time.