TikTok was launched by a Chinese company named Bytedance in 2016. It is a top trending social media network that allows you to shoot lip-syncing and dancing videos. TikTok has 800 million users and more than 1.5 million downloads. It is an amazing app that every marketer and individual is using to promote their brands. The average time spent by every user on TikTok is 30 minutes per day.
TikTok is a large platform with huge opportunities to increase your brand awareness and to engage your potential customers. The more you grow your TikTok followers, the more opportunities you get to expand your brand reach. Engaging with your followers makes them buy your product or services. It’s time to learn TikTok strategies to grow your followers.
Tip1: Create Content For Your Target Audience
One of the easy ways to grow your followers is by creating compelling content that resonates with your target audience. Creating engaging content takes time, so don’t waste your precious time by creating content that your audience won’t engage. Your focus should not just be to gain more followers. Your main gain is to attract a target audience for your brands. When you get more followers, you will get video views simultaneously. Also, you can buy TikTok views to increase your video views count instantly.
If you connect and engage with your TikTok followers, they show interest in your product or services. Find your target audience and boost to engage with your content regularly. The more engagement you receive for your video, the more likely you will appear on the “For you Page.”
Tip2: Follow The Latest TikTok Trends
TikTok is a platform filled with entertaining and trending videos. From lip-syncing videos to dance videos, TikTok is always something new trending platform. If you aim to grow massive TikTok followers, then participate in the popular TikTok trends. While participating in the trending events that increase your video visibility. If you are lucky, the video has the chance to go viral on TikTok. A single viral video can help you to get thousands of followers and millions of video views.
Here you may think about how to find the latest videos on TikTok. Simply scroll the “For you Page” to see what content others are sharing. This will help you to understand what is trending on TikTok. Also, you can find the trending hashtag and challenges on the discover page. When it comes to hashtag challenges, always select your brand-related challenges because it helps you increase your brand visibility and attract your target audience.
Tip3: Use The Right Hashtags
Just like other social media platforms, adding a hashtag to your content will increase your video visibility. Similarly, adding a hashtag in your video caption helps you to show up your video on the for you page. When a user searches for a hashtag, they can find your content on the platform. You can either use a general hashtag like #ForYou or#FYP, or you can use a content-specific hashtag like #workouts.
Using a general hashtag makes your video difficult to find on the discovery page, but using a related hashtag helps you to find your target audience on the platform. So if your product is related to beauty, use makeup-related hashtags to expand your reach.
Tip4: Post Videos At The Right Time
If you want to increase your video engagement rate, post videos at when your audience is most active on TikTok. Posting a video at peak time helps you to receive more likes, views, and comments for your videos. In many blogs, they provide different posting times on TikTok.
But I suggest you post different video content and use TikTok analytics to track your post performance and see which post gets more engagement rate. Note that post and create similar posts like that to get more followers to your TikTok account. If you are using a TikTok pro account, you can see your followers’ most active time on TikTok.
Tip5: Collaborate With TikTok Influencers
As a business, one of the quick ways to increase your TikTok followers is by collaborating with influencers and top creators. TikTok influencers already have a huge following. If you partner with them, you can easily reach a massive audience to your profile. Before selecting the influencer, choose the best influencer for your brands. It is excellent to select influencers from your industry or niche. Additionally, look at the influencer’s engagement rate because some influencers have a massive following with less engagement rate. The more engagement the influencer has, the more attention your brand will get.
Tip 6: Create CTA At The End Of Your Video
Posting engaging content will not be enough to attract more followers to your account. Use a call to action at the end of your video to push your followers to perform some action. Additionally, you can add a call to action in your captions. Add CTA in your videos and ask your followers to like your videos or follow your TikTok account. Add a call to action and say, “follow us for more videos.” Adding CTA in your video is one of the effective ways to boost your followers’ growth instantly.
Tip7: Share UGC To Increase Your Engagement
If your aim is to get more followers and engagement on TikTok. You can achieve these both goals by sharing user-generated content in your account. UGC is content that is created by your fans, followers, or customers. In every social media platform creating user-generated content has the potential to increase your brand awareness, engagement rate and grow your followers.
As a brand, ask your followers to create videos about your brand or services. If your brand is related to beauty, ask your followers to take tutorial videos on TikTok. Share that video by using branded hashtags to increase your brand awareness.
Tip 8: Try Out TikTok Ads
If you are looking for a fast step to grow your followers on TikTok, you can try TikTok ads. Advertising on TikTok will increase your brand awareness and help to find your target audience on the platform. With the TikTok ads, you can make sure that your content reaches the right audience. TikTok offers four types of advertising.
Infeed ads
These ads can be 9 to 15 seconds long. Also, you can add a call to action to increase your conversions.
Brand takeovers
These ads are full-screen videos that appear when a user opens a TikTok app.
Top View ads
These ads are similar to branded takeover, but top view ads only last for 5 seconds when a user opens an app.
Branded effects
With these ads, brands can add effects and filters and branded stickers to their video.
Tip9: Cross-promote Your TikTok Videos
Once you upload your video on TikTok, you can share it on other social media platforms to boost your engagement. Cross promoting your TikTok video on other social networks helps to drive more traffic to your account. Instagram reels are similar to TikTok, so if you share your video on Instagram reels, you will get more followers to your TikTok profile. In TikTok, it is very easy to download your video, and you can easily share it on other platforms to expand your account reach beyond TikTok. To save your published video, click on the share button and then tab save the video.
Conclusion
In this post, we have discussed the top nine strategies to increase your followers on TikTok. You can use these tips to increase your brand awareness, grow your followers and boost your video engagement. Always remember to add creativity to your video to get more exposure. Create awesome content to attract millions of followers to your TikTok account.