Nowadays, cryptocurrencies are becoming more and more popular due to their ability to secure financial transactions. It is an innovation in the financial sector as they are becoming the digital medium of doing the transaction in several countries. Lots of quality information are being published every day about rising and fall in cryptocurrencies prices, latest trends and updates on the Internet, which makes the competition to rank their website on search engine very high. Due to this, the search engine optimization of their website becomes important. In this article, we will go through SEO procedures to follow in 2019.
What Is SEO?
Search engine optimization is the process of optimizing your website in such a way so that they can be visible on top of the search engine result pages. In SEO, the focus is on the content of the website and sharing your website to various social platforms, so that it appeals to the search engine. Search engine optimization gets more difficult to understand when it comes to all the different factors that impact your ranking but is easy to understand. The search engine uses software known as crawlers which search websites based on the keyword entered by the user and ranks them based on the content quality, authority and popularity of the website. Search Engine Optimization is of two types on-page and off-page SEO.
On-Page SEO
The on-page SEO deals with the content on your website. This is the part of SEO where you have full control. On-page SEO involves making modifications on the title, meta description, internal links, subheading and image name and ALT tags.
Off-Page SEO
As in on-page SEO, you have full control as you are optimizing the content of your website, there are also off-page SEO in which the control is dependant on other factors. Off-page SEO deals with sharing your information to various popular social media platform like facebook, twitter, Reddit etc. These platforms are responsible for providing a rank to your website.
SEO Procedures To Follow In 2019
- Do Research For Popular Keywords
Doing keyword research for cryptocurrency websites is different from other local websites as people can use different types of search engines other than google. So you are required to do keyword research based on these search engines. Also, many countries have strict restrictions on the use of cryptocurrency as a medium of exchange, so research for these countries’ audience should be avoided as they are a waste of time, energy and costs.
Keyword research tools like Google Keyword Planner, SemRush, Ahrefs can be used for in-depth analysis. The focus should be done on the most searched keywords and optimize the content based on these keywords. This will result in a higher rank of your website in SERP. Also, long-tail keywords(keywords which are more specifically related queries to something) should not be ignored.
- Analyze The Competition
Market penetration is a very difficult task for any startup as more and more players are getting into the global market. Bitcoin, EOS, Ethereum, have gained strong dominance in the cryptocurrency market. Knowing your competitors is an essential step to develop the best strategy. Due to the volatile, decentralized nature and risks, many of the countries have strict rules and regulation on the use of cryptocurrencies as a medium of exchange. Competition can be analyzed using various tools like semrush, ahrefs, google keyword planner etc. can be used for analysis purpose.
- Give Updated Information
The latest information is the most important factor in getting higher search engine ranks. Make sure that your information is always accurate and of high quality. You can use the crypto news, blog to inform the visitors about the cryptocurrency. Infographics also play an important role in providing information to visitors in the form of attractive graphics and images. Also, make sure that the content is up to the quality and free from any grammatical and spelling errors.
- Use Social Media
Social Media platforms are the best platforms to promote your cryptocurrency business. Having an attractive profile about the crypto startup in all popular social platforms like facebook, twitter, LinkedIn etc. builds the strong authority of your website. Crypto videos can also be used to provide video-based information about cryptocurrencies.
- Web Page Optimization
This is one of the other SEO procedures to follow in 2019. Update your webpage with fresh and search engine friendly content. Web Page Optimization is important because search engine ranks your webpage based on the quality content contained in your website. Putting fresh content on a regular basis indicates the search engine crawlers(software used by search engines to index and then rank the website based on content relevancy) that some new information is published. This will help you to get higher ranking and traffic to your website.
Conclusion
In this article of SEO procedures to follow in 2019, we learnt how techniques like providing up to the mark content, sharing your information on social media and using an SEO-friendly crypto blog could help improve your cryptocurrency website ranking. It should also be known that the SEO world is always unpredictable. Search Engines always update their ranking algorithms to improve there search experience so that no single website gains dominance. The technique which you are using today will prove of no use tomorrow. Thus, you must always be ready for the change for the online success of your business.