SEO Is Not Just About Writing
Search Engine Optimization, or SEO, is not just about content writing. Unfortunately, There are many novices in the IT world. They assume content alone is sufficient to improve a website’s Search Engine ranking. Yes, Higher ranking and quality content are closely intertwined. But the Best SEO In Sydney does not restrict itself and become a one trick pony.
A client’s website is not just a bundle of XML or HTML pages, and links. It is a complete ecosystem with a unique structure and functions. The text fonts, graphics, sounds, and animation are snazzy and cool. But they are only representative of a presentation layer. The technicalities behind the screen also make a difference.
Let us look at two important factors that challenge the best minds in SEO marketing
Search Engine Algorithms
Search Engines are portals that lead you into the world wide web. Companies like Google, Yahoo, Yandex, Baidu, etc., index the web. The index at the back of the book helps a reader find a topic very easily. Similarly, Users can type in the keywords or phrases to find an online resource like a website.
The portal companies crawl the web to collect information in databases. Afterwards, They use software code or algorithms to extract relevant data. The most popular search engine like Google keeps its algorithms secret. They also modify them and release updates from time to time. SEO experts who know these technical details can design better strategies.
Website Infrastructure
There is no SEO business without website infrastructure. The hardware issues deal with website hosting and domain name servers. Other issues deal with internet connectivity factors. The primary ones are speed, bandwidth, page upload and download times.
Anyone can design, create and publish a website on the internet. But the global web users would not know about it. Even the search engines and directories may not become aware of the site. Digital marketing and SEO tactics are needed to make a website visible or popular.
A Wide Array Of Solutions
Search Engine giants like Google, nowadays, focus more on content. Technical skills are necessary to deliver top quality SEO services. But technical tricks may backfire and even invite penalties for illegalities. So, Modern SEO is still powered by digital marketing skills.
So, How does a digital consultancy get labelled as the Best SEO Sydney? Have a look at the top 4 services delivered by experts
Content Development
Content includes text, menus, keywords, key phrases, and images. The website is designed and developed with impressive content. Related material is linked internally to enhance the user experience. External linking is done to achieve marketing success and increase sales.
Content is not restricted to the client’s main website alone. It also includes blogs, article submissions, and press releases. Micro blogs, social media comments, forum reviews, etc.are also effective. Content is also in the form of informative Emails and press releases.
Page Optimization
SEO consultants employ a two-pronged strategy to optimize the pages. The on-page tactics deal with URLs, sitemaps, internal links, and Google Analytics. New pages, HTML tags, robots. TXT, etc., are created or tweaked. They ensure website integrity and relevance.
Bookmarks, blogs, and articles are shared to achieve off-page optimization. Link building and directory submissions are a key tactic. PR campaigns, local and business directory listings are also effective. SEO is not a one-off service but a sustained practice and process.
Website Publishing
The website always has to stay in the good books of a Search Engine. Both passive and active strategies are used by the SEO experts. For example, Win Digital Agency Sydney ensures complete site integrity. The website is fully audited to identify broken links and missing pages. Redundancies are reduced and online reputation is upheld at all times.
An excellent sitemap is generated in the form of an XML file. There is no way the search engine would fail to index the client’s site. A Google analytics account is opened, and the webmaster tool connectivity is established. As a result, The site is kept active and relevant.
Miscellaneous
The Best SEO Sydney works with a vision to satisfy the clients. A long term relationship is secured with the customers. The support staff work in an efficient and active way to stay in touch with clients. They rely on email, Skype, online chat, and phone call facilities.
Customers are also kept satisfied with accurate metrics. A marketing strategy may have to be modified at a later date. This requires feedback, and monthly reports provide excellent insights. The metrics pertain to the number of visitors, subscriptions, page ranking status, etc.