I have recently ordered from ClubFactory, and it is an amazing app! Hey, have you tried Wish?
The apps like these two, or many others are actually creating a stir in the on-demand genre. No prize for guessing, but the concept to create a shopping app is getting advanced and engaging.
The apps like ClubFactory are able to secure a successful audience base for their platforms, due to some of the engaging essentials.
Are you willing to know what those essentials are?
Fret not, we’ve got it covered for you in this post, so just read ahead.
To understand the facts that help in sustaining a successful app, first and foremost, you must understand the concept of an online shopping app.
Now let’s have a look at what is e-commerce marketing and why it is important?
A word about eCommerce
E-commerce is a very special genre that helps in attracting sales for your business. This is done by creating awareness about the products and services offered by the business.
Online shopping is a vast genre, that consists of different services and products. And with the help of a digital solution, these products are available to the customers in just one click.
On the other hand, I have to describe the technological mechanism that works behind online shopping portals, and help them function, are:
- Electronic funds transfer;
- Mobile commerce;
- Data collection system;
- Inventory management system;
- Marketing services and many others.
What businesses need to follow to increase their sales funnel?
Every business puts wholehearted marketing efforts to drive the sales but sometimes it’s not successful but with the help of proper strategies and concepts, e-commerce marketing can prove to be more effective. Now let’s have a look at various e-commerce marketing concepts.
- Create an email marketing campaign;
- Integrate advanced technological tools to reduce cart abandonment rate;
- Enhance user-experience on the digital portal;
- Expand your company presence across social media platforms;
- Follow efficient marketing strategy;
- Conduct competitor review;
- Offer loyalty program to attract customers;
- Ensure to provide the customized content through push-messages, offers/product description.
How your online shopping app can gain success?
Yes, it is not easy, since there is big pool of existing ecommerce apps in the market. However, to increase the app’s presence, you integrate e-commerce marketing. This will help in attracting shoppers to your business in your online store.
While doing e-commerce marketing always keep these two things at the balance that your website or app traffic increases and the customers enjoy a great experience while visiting your digital portal.
While doing e-commerce marketing you can follow these channels:
- Search Engine Optimization- In SEO services you take the help of keywords to market your business. In this service, you don’t pay any search engine. You promote your business and your hard work will pay off.
- Search Media Optimization- SMO services help your business to come into the eyes of people on social sites, and as a consequence bring the wider and global attention your brand.
- Search Engine Marketing- SEM services help you to market your services through paid channels. This is a good strategy, but you need the assistance of a skilled app develop.
- Pay Per Click- PPC services are the paid services that advertise your business over various search portals, where you pay as per a click you get.
- Display Advertisements- Actually, display advertisements reflect on other websites, within the sidebars.
- E-Mail Marketing- This tool is the perfect choice to reach out to thousands of targeted audience in the one go only. And further you can update them about offers, discounts or any new arrival through mail format. And this can be done with the textual or image based mail.
These are the quick rundown of strategies that are mostly picked by the proven online shopping apps like Wish & Club Factory. However, these strategies can only be fruitful, when you are getting your business to come on the digital space with a proven app development company.
Are you wondering why a leading app development company should be hired?
Well, you must be surprised to know, that not every mobile app development company available in the market has the required exposure or the skills to cater to your demands. Henceforth, you need to look for an efficient app builder to create an incredible online shopping app solution.
In this run, to create a shopping app for your business, you can join hands with the industry leader, none other than Techugo.
Techugo is the proven app development company that has developed some of the most successful app solutions for the Fortune 200, Global 2000 and promising startups across the globe.
You must reach them today to get an incredible app solution for your business needs.