Usability determines the success or failure of a website. This means that it is not enough to have a beautiful, visually coherent website, but the website must have a measurable objective. Since the visitor to a web page is the only person who clicks the mouse, the user-centered design has become the standard of good web design for the purpose of profiting. Here, we will not discuss the details of the design implementation. Instead, let’s focus on the basics of effective web design. Hire the Philadelphia web Design Company to properly used techniques that can lead to more sophisticated design decisions that simplify the process.
Principles of Good Website Design
In order to be able to use the principles correctly, we first need to understand how users interact with websites, how they think and the basic patterns of user behavior are. Basically, the habits of users on the net are no different from the habits of customers in a store. Visitors look at each new page, read some of the text, and click the first link that catches their attention or vaguely reminds them of what they are looking for.
Users like quality and credibility
If a page provides users with high-quality content, they will accept until they see advertisements, and accept the design of the site. This is why websites that are not well designed with high-quality content gain a lot of traffic over the years. Content is more important than design. Users don’t read, they look. Analyzing a webpage, users look for specific points or anchors, that guide them through the page’s content. Users are impatient and want instant gratification.
Don’t make users think
The page should be obvious and explain to itself. When you create a website, your job is to get rid of question marks. If site navigation and architecture are not intuitive, the number of question marks will grow and make it difficult for users to understand how the system works and how to get from point A to point B. Let users explore the site and discover its services without forcing them to share private data.
Win the attention of users
Because websites offer dynamic and static content, some aspects of the user interface attract more attention than others. Of course, images draw more attention than text – just as bold sentences are more attractive than plain text. The human eye is highly nonlinear, and visitors can recognize patterns, limits, and movements at the same time. That’s why video ads are highly unpleasant, but from a marketing perspective, they’re great at capturing users’ attention.
Look for feature exposure
Modern web design is generally criticized for its strategy of guiding users with 1-2-3-made visual steps, large buttons with visual effects, etc. But from a design perspective, these elements are not a bad thing. On the contrary, these buttons are extremely effective as they guide visitors through the site content in a very simple way.
Search for simplicity
The principle of keeping things simple should be the main goal of web design. Users are never on a site to look at the design. In addition, in most cases, they look for information whatever the design. Always look for simplicity, never complexity. From the visitors’ point of view, the best design is just text, without any advertising or more content blocks related to what they were looking for.