Gone are the days when search engine optimization was enough to land your website onto Google’s good grace. Now SEO in Melbourne, specialists says “you must add content marketing to your arsenal of digital marketing tool if you want to gain search engines” approval and ultimately win the heart of online users.
Given the important role content marketing now plays in the success of the online business, it is the time that SEO ties knot with content marketing. The two digital marketing tools that were once viewed as separate entities are now an inseparable couple, promising to business closer to success. The amazing duo can greatly help your online business reach the height of success and outsmart your competitors.
Given below are some ways you can ensure that tow digital marketing tools work in harmony.
- Set common goals:
Setting common goals is the first steps to make SEO and content marketing work together to bring the additional revenues. Make yourself clear about what activities overlap between the two digital marketing techniques. Is it increased online traffic, ranking, or links?
Now you can align all your activities to achieve the common goal. The answer to these and other similar questions will give you a starting point in creating an integrated SEO in Melbourne and content marketing strategy with clear and focused goals and strong communication.
- Establish key performance indicators:
Another way to optimize synergy between SEO and content marketing is to establish key KPIs that will track performance, and ensure that it is on track for achieving common goals. These KPIs include content sharing, links to content, online user engagement, call to action conversion rate and others.
- Understanding the target audience:
Understanding the audience is the key part. Create a persona of the target audience and develop a unique digital marketing strategy for each group. The people across the globe can be based on age, gender, location, hobbies and interest. Do not undertake any digital marketing activity without considering what your audience wants and also consider what you want to them to do in return of fulfilling their demands.
- Create SEO-optimized content:
Google places great emphasis on quality content. You can make the content more relevant to the search engine by incorporating high-impression keywords. Optimizing the content on this way will allow your web page to become visible to online users by appearing as their search results. Also, you must avoid over stuffing of the keywords into the website content. In order to play it safely limited keyword density of 1 % or less should be kept. This will ensure that your site does not get penalized by searching engines; this will result in decreasing online traffic.
All these factors can be kept in mind so that the platinum SEO services specialist SEO in Melbourne can help you increase the conversion rate.