These days, increasing rate of insurance fraudulence has influenced the way people see its agents. Admit it or not, most people are having doubts whether to buy what they say or completely reject these people right away. And thus, the connotation of scams on insurance terminology has eventually made a huge impact on insurance companies’ integrity.
In spite of these assumptions, not all insurance companies have gone through bankruptcy and fraudulence. So, the problem is how these agents can change the way people define them. Well, you can definitely overcome the trust issues among people. Learn what it takes to be a highly effective insurance agent in seven useful ways:
Know your target clients.
Not only business sectors are concerned to know their target audience but also the insurance agents. First and foremost, as agents, you have to determine who your customers are. They may be group of employees from different companies or any self-employed individuals with interest either in life or health insurance. Focus on the the bigger picture. You can catch a larger fish if you close a deal with collective clients from large companies with capacity to offer insurance benefits to their valued employees. Whereas, in pursuing individuals, choose prospects based on the character criteria that fit your agency. But never rely on preconceptions, might as well, proceed to market segmentation.
Prioritize your clients but learn to prioritize your prospects even more.
Giving enough priority to clients is a must; however, prioritizing new sets of possible customers must be given greater attention. This works naturally for anyone. Most agents are challenged to exert more effort to new prospects. Of course, we live in the world where first impression lasts. So, as much as possible, you bring out all the attempts in you to attract newbies and make them buy a plan in a snap.
Go beyond contentment.
One or two clients are not enough. You have to keep both eyes to more and more customers everyday. A highly effective insurance agent knows how to go beyond contentment. He always seek for more and he can’t afford to fail or lose one.
Always make your time available.
Availability is a key component for insurance agents. Always make your time available to any client. A good agent is accountable by all means. Adjust your schedule, if needed. Remember, clients bring your job to life. The least that you can do, if possible, is to adjust with the schedule they asked for.
Learn to build a strong rapport.
Satisfactory level of customer service is the number one component any customer will look at. Thus, building a strong connection between you and your client is obligatory. One reason why most hired agents are relatively expert in sales talk and marketing is to make sure they are capable of building bridges amongst themselves and their clients. Take note, to build a strong rapport is also to gain trust and interest of a customer – to which are most needed in the industry.
Keep in mind that the world isn’t a bed of roses.
You can close a deal today but it doesn’t mean it can happen all the time. Always prepare for a backup plan against negative results. Remember, the world isn’t a bed of roses. Sometimes life can be a bed of roses full of thorns that you would eventually meet failures and rejections on your way. So, as a response, you do not give up on failed customer right away. You can turn rejections into approval if you just pound on it harder. But don’t forget to accept these rejections as well. Rejections will let you aim for more and that’s what important.
Let your strong personality out.
You have your general knowledge on your job; but, do you think it’s enough? Your knowledge must be executed properly. Some people may completely understand their job description but sometimes fail in the actual execution due to frail character. To be a highly effective insurance agent, you have to let your strong personality out. Whereas strong personality comes with enthusiasm or high energy level, positivity, and persistence. Build your positive aura to attract positive clients. But since you cannot please everyone, you have to be persistent, accept rejections, and learn to do better presentations next time.
By: Sarah Contreras
The author holds a bachelor’s degree in Communication with expertise in certain fields like advertising and media marketing. She currently works as a web content contributor for Insure Me Now, an award-winning life insurance company in Australia. What motivates Sarah to keep writing is her passion of providing information to all readers out there.