Most of the businesses often find themselves in a dilemma, whether to opt for a mobile website or a mobile app when it comes to planning a strategy. The decision to choose lies in their hand, however, if you were to take an opinion from mobile app and web development agency Australia, they would recommend that both are essential for the growth of your business.
This is because the percentage of web traffic from mobile devices is accelerating day by day. With more and more people using smartphones and tablets, the potential of mobile app, as well as mobile website, is increasing. The revenue of mobile app market is growing continuously and is expected to reach nearly $189 billion by the end of 2020. The numbers are quite enticing, but still many things need to be achieved and predominantly the twin combination of mobile website and mobile app can do wonders to the business.
Here are some points on how mobile website and mobile application can turn the fortunes of your business and why you can’t ignore either of them.
- Establish brand value in the market
Your mobile website and the application is a vital tool which helps in establishing and escalating the brand value of your business. It is similar to killing two birds with a single stone. It can better be explained with an example, suppose customers visit your site either by a desktop or mobile to avail information on your products and services and if you have developed an app for the same, then at the same time you will get more customers around. You can always request them to access your site through the app for attaining your services with just a click. However, to attain the customer’s attention, the app needs to be enticing, speedy and highly functional.
- Easily cater consumer demands
Mobile website and mobile application both can meet the particular requirements of the client’s. However, for this, you need to have knowledge of the business domain. It is essential that you first identify the target audience and then probe in the experts in web and app development in Australia to develop the website and the application accordingly. For example, if you launch a new product keeping in mind the requirements of the targeted audiences, then you can use both mediums to promote your product.
- Increase visibility by linking to social media
Social media plays a crucial role when you want to increase the visibility and promote your products. Social media campaigns help a business get huge engagement. What needs to be emphasized here is, whether you opt for a mobile site or an app, you can add social media buttons on both. So, go for the combo and certainly, your business will benefit. This will also offer an opportunity to people to access Facebook or Twitter and other social platforms either through the website or through the app. Considering this option can help your business grow exceptionally well.
- Better customer engagement
Customer engagement is one area where you can create a win-win situation for your business, as you can serve two different kinds of audience simultaneously. You can communicate with the customers through the live chat window and email sessions and this is readily possible in both the mobile website and also the mobile app. This is one of the quickest ways to get the customer response and feedback regarding the product or service and will enable you to improve your product and get more clients for the business.
- Provide security to the visitors
When talking about security, it is one of the major concerns for most of the people surfing the various sites or checking out various apps. It must be protected through a strong password especially if it contains confidential user information. One of the key reasons why some websites excel is because they have the customer’s confidence that their confidential data is safe and secured this is because they use advanced testing tools. You can provide this security feature on mobile website and app as well and when testing, consider an EMM (enterprise mobility management) sort of testing. This allows better security than other testing tools.
So now that we have covered all the aspects of the mobile website and mobile app, there is no point debating on which is better. The discussion has been focused on the joint benefits of both-mobile website and mobile application rather than mobile website versus app. It is comprehensively clear that both have a crucial role in augmenting the prospects of the business. It should go parallel to each other to produce the optimum results.
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