Augmented Reality and Virtual Reality have brought revolutionary changes in our perception of observing things. Apart from providing an immersive experience, the AR technology has reinvented the way of communication and information sharing. Today, AR technology is thriving and goes beyond gaming. An official report has revealed that the AR market will reach around $161 billion by 2020.
It’s interesting to see how AR is going to make strides in the corporate world. Let’s jot down key aspects of AR technology in the mobile app development domain and industry sectors.
AR technology has a plethora of use cases and shown immense potential for various industry sectors including manufacturing, retail, eCommerce, and the like. Employees can leverage the benefits of this futuristic technology to increase their efficiency and get real-time training. It results in faster process execution and higher productivity. For example, NASA has significantly increased the speed of building spacecrafts by using AR technology for training purposes.
Considering customers, AR technology is about giving lifelike experiences and thereby increasing sales. It has a huge potential for creativity and interactive properties. AR can virtually enhance the real world by showing artificial animations and graphics. Companies can make the most of this futuristic technology and stay ahead of the curve. But then, many entrepreneurs are still sitting on the fence as they have no idea of its adoption. There, a reputed mobile app development company can help them.
Though AR technology has many benefits for almost all industry sectors, it is fair to mention that every company may not find it suitable at one stage or the other. But, mobile app development services are evolving by integrating this technology. Let us go through the key benefits of AR technology in your business. These steps will certainly help you initiate the revolutionary change in favor of AR technology.
Identification of Problems
Like any other project, you need to prepare a proper roadmap for developing a custom mobile app solution. You should identify the problems and demands of a target audience before opting for AR enterprise app development. AR has the potential to address many challenges, but then, a clear roadmap is necessary to leverage its benefits. Proper understanding of all business processes is key to solve challenges with the help of an AR-based mobile app.
The next step is to find out the role of AR technology to improve the process and explore the ways through which the end-users can interact with your app. You should also find out answers to the questions like-
- How your AR app will help the end-users?
- How long will your end-users use the AR features?
- Do your app users need to wear goggles to utilize these features?
- Is your AR app safe to use?
You can contact a mobile app development company once you find the answers to all these questions.
Bring Innovative yet Simple Solution
AR is an innovative technology, but its implementation in the mobile app is challenging because you need to involve key stakeholders and end-users in the process. One of the biggest roadblocks in the way of AR technology is people’s notion that AR is for gaming or entertainment and not for business. You need to convince the target audience that the AR-based feature is a solution to their problems.
Here it is necessary to find the requirements and issues of a target audience that can be addressed with the help of a customized AR mobile solution. AR brings transformation in the business processes, and therefore, it is necessary to make stakeholders and users to understand its importance. A mobile app development company can come up with a simple and innovative AR-based mobile solution.
Here, qualitative research and predictive analytics can help you out. Analytics can enable you to come up with the most relevant solution for the target audience and present a logical case.
Develop User-friendly App
Now comes the development part for your AR business app. You can hire mobile app developers or consult a top mobile application development company. You need to focus on making the business app engaging and user-friendly. The AR-based feature can make the app more interesting and interactive for the users. What’s more, if you are an early adopter of this technology in the enterprise app, you can have an edge over peers along with a TTM (Time to Market) advantage. It can reward you over the period.
Apple has brought ARKit and Google has offered ARCore to integrate AR-based features in the custom mobile app solution. Apart from this, several SDKs (Software Development Kits) are available in the market. The mobile application development company can select the right SDK for your AR application on the basis of project requirements, target audience, and budget. Yes, you need to keep in mind that the integration of AR-based features can significantly increase the mobile app development cost. However, if you launch a seamlessly-performing app with AR features, then you can get a high ROI in a short period.
Modern businesses have to deal with diverse requirements, ever-changing challenges, and intensifying competition. AR can help businesses by attracting and retaining people toward the mobile app. Entrepreneurs can utilize AR mobile apps to fulfill objectives like training, marketing, etc. Such apps can increase the productivity and efficiency of employees while attracting more people toward your business. All you need to hire mobile app developers who have insights and good experience in integrating AR-related features in the enterprise apps.
AR apps are all set to bring radical changes in the ways we accomplish business processes. In the coming days, the AR technology will become more prevalent across different industry sectors. As entrepreneurs tend to jump on the AR app development platform, we can assume that employees and customers will soon have customized AR business apps.
AR and VR technologies are ready to make processes more advanced, interactive, and interesting for the end-users. Our experienced AR app developers can skillfully integrate AR features to make your business app more user-friendly that can give higher ROI.