While you might think that choosing paint colors for your home is a tough decision, choosing what colors to use as you paint your place of business might be even more challenging for you. Rather than just thinking about what you want and what you like, you also have to consider how the colors you pick will resonate with your customers and reflect back on you.
To help you in making this all-important decision, here are three tips for choosing paint colors for your place of business.
Think About The Space You’re Working With
One of the first things you’ll want to think about before you start picking out paint colors is the actual space that you have to work with.
For large spaces, you’re going to want to make sure that you don’t pick a color that’s going to be too overwhelming for the people within the space. This might mean going with primarily neutral colors or doing more industrial painting. Then, if you want something with a little more flair, you can add an accent wall or some detailing with other colors. For smaller spaces, you should try to pick colors that will help your area look more spacious, which usually means avoiding colors that are particularly dark or rich. Opting for something lighter can help the whole space look larger.
Stay On Brand
As you think about what colors you want to use in your place of business, you also rely heavily on the brand identity that you’ve already cultivated.
If you have a business that’s been around for a while and already has a brand identity, try to lean heavily on that when choosing which colors to go with for interior and exterior paint. But if you’re starting from scratch with your business and your commercial space, think about what colors you’ll be using for things like your logo and other marketing materials so that you can have some consistency across the board and keep everything under your umbrella connected.
Consider Color Psychology
Another thing you might want to think about when you’re choosing which colors to use when decorating your place of business is color psychology.
With color psychology, different colors can bring up different feelings or emotions for people. So if you’re wanting people to feel safe, you’ll use a different color than if you’re wanting them to feel hungry or portray a feeling of excess. Knowing this, it could be worth your while to learn a little bit about color psychology before you choose your final color, as it might bring out feelings in people that you hadn’t thought about and wouldn’t intend for your business.
If you’re going to be painting your place of business in the near future, consider using the tips mentioned above to help you choose the best colors for your company and your culture.