No matter what industry your business is in or the size of your business, one thing is sure. Investing in industry innovations is always a good idea. This is because of many reasons.
One reason is that this is important that you are able to keep up or stay on top of your competition. Another reason to always keep innovating is so that you are always in the mindset of bettering your business and this mindset will not make you lenient.
On that note, one way to innovate your small business is by using technology such as software to optimize certain business processes. Today, a lot of businesses are using marketing software to do just that.
If you still don’t own a marketing software or are looking to change your marketing software, then read on. Here are some of the best marketing software that small businesses should have.
1.Customer Relationship Management Software (CRM)
One of the best marketing software that small businesses should have is customer relationship management software. A customer relationship management software or CRM for short is a tool that helps businesses maintain their relationships with customers.
Managing relationships with customers can be tedious work. Plus, it takes up a lot of your time. Optimize customer relationship management with this software so that you can spend time on other aspects of the business.
Customers are at the heart of your business and they are the ones that you are catering your business towards. Thus, it is important that you continually invest in ways to maintain a positive relationship with them. Hence, the CRM software.
2.Social Media Marketing Software
Social media is a powerful tool that has a user base growing more and more as the years pass by. In the year 2019 alone, reportsestimate that the number of social media users will increase up to 2.7 billion. That’s a lot of people.
Given this information, it is now more important than ever to have a social media account for your business. If you don’t have a social media account yet, you may find your business missing out on a lot of benefits.
If you’re intimidated with the management side of social media, then worry not. Nowadays, there are such things as a social media marketing software to help. They can automate posts between your social media accounts and much more.
3.Video conferencing solution
Another software relevant to small businesses is video conferencing software. There are many options available out there for you to choose from. The importance of a video conferencing tool is obvious in today’s day and age.
Remote work is becoming more and more popular in recent years and trends show that this won’t be slowing down any time soon. With the heavier traffic and easier ways to work at home, this should come as no surprise.
Thus, video conferencing software should be something that small businesses should invest in. Especially for ones that have a small team and don’t have a fixed office set yet.
If you are looking for specific marketing software for your small business, then why not try HubSpot’s marketing software. It automates a lot of marketing processes in a business. All one needs to do is to set everything up.
One of the greatest features of HubSpot Marketing is its landing page creator. If you do not have coding skills but are in need of a website to lead customers to, then HubSpot Marketing’s landing page creation feature is the one for you.
HubSpot Marketing has many more features that small businesses can use. Whether it is to manage leads to monitoring social media accounts, HubSpot Marketing is a great tool for both.
5.Automated SMS & E-mail Marketing Software
It is important for the success of a marketing campaign that you execute them on multiple channels. With that said, it can be difficult to manage a marketing campaign that is being executed on multiple channels. This is where marketing software comes in.
Nowadays, SMS and e-mail marketing software can automate tasks like sending mass messages to relevant customer base. You no longer have to manually set this up one by one when you have this tool.
Just remember to be ethical with an SMS and email marketing software. Don’t send out spam messages. Otherwise, numerous platforms will automatically filter out your messages. Thus, disabling your ability to directly communicate with your consumers.
Another great marketing software that you can try for your small business is Optimove. Optimove is marketing software that makes use of data to leverage marketing efforts that will help grow your business and build better relationships with customers.
Optimove is great marketing software for when you need to develop customer relations better. It not only helps leads become more sales-ready, but it also creates more revenue by encouraging conversion amongst customers.
You can also better plan marketing campaigns on this software with its calendar-based management feature. Also, you can customize its settings to target customers better. There are multiple features of excellent marketing software and Optimove has a lot of them.
7.Visual editing/design tools
The right marketing software must take into account all of the needs of an effective marketing campaign. One of your marketing needs must consider the need for a visual editor or designer for your publicity materials and more.
Visual elements gain much more attention nowadays, especially for beauty industry businesses such as salons or spas. Thus, it is important that you have a software that deals with this aspect of marketing.
Make sure that the visual editor operates through a drag-and-drop process so that it is easier for people with no design experience to use. Simple photo manipulation processes that allow you to tweak images should be good enough for you but advanced features can take your visuals to the next level.
That’s why when purchasing design tools, make sure that you know the list of features of the software to know if they are the right fit for your business.
Last but not least, you have another great program that can help optimize your marketing processes in the business. Infusionsoft is the software that has helped and can help small businesses flourish further.
One of the features of Infusionsoft is its ability to automate both sales and marketing efforts at the same time in one interface. This allows you to have consistent branding on both ends. When you have consistent branding, brand awareness improves too.
Aside from that, again it has a single interface for all of its tools. From email marketing to social media marketing, Infusionsoft has congregated them all in one place for your convenience so you don’t have to switch back and forth between platforms.
Infusionsoft is great marketing software for small businesses that has every feature you would need in the day-to-day marketing tasks.
Zensoft, one of the leading salon marketing software the Philippines has today, says that marketing software is a convenience that a lot of Philippine businesses aren’t making use of today.
If you want to stand out from the competition and improve your business by a significant measure, then try out marketing software for your business. Optimize your business processes now with this software and watch your growth expand.