If you are a business owner offering B2B products or services, you are in the right place. Today, we will discuss several reasons why you should use LinkedIn advertising to promote your brand and create new business opportunities. In case you don’t know, LinkedIn is a platform used by approximately 380 million business professionals looking for new business opportunities and connections.
Let’s not waste any more time and jump right into today’s topic.
X Reasons Why You Should Use LinkedIn Ads
Start using LinkedIn ads if you want to grow your business
1. High-quality Leads
According to social media companies in Dubai, B2B companies use LinkedIn because the platform offers them a chance to get high-quality leads. Keep in mind that being able to reach decision-makers in the B2B industry is invaluable.
This is why it’s imperative to be able to get in touch with the decision-makers your business could benefit from working with. Furthermore, keep in mind that LinkedIn is the only platform whose users spend time on it, specifically looking for business opportunities.
This is very important as even if you reach out to the CEO of some company on Facebook, he probably won’t make any kind of important decision as he is most likely uploading photos from his vacation or interacting with persons he already knows.
On the other hand, if you contact that same CEO via LinkedIn, he is more likely to make an important decision as he is in a more professional environment. He knows that LinkedIn may bring him something valuable for his company, and he is more eager to listen to sales pitches, proposals and react positively to relevant LinkedIn ads that offer products or services he is looking for.
The bottom line is that locating your target audience is not enough. It would be best if you approached it in the right place at the right time. This is one of the main reasons you should use LinkedIn to promote your products or services.
2. Great Targeting Options
By using LinkedIn Ad solutions, you will gain “access” to LinkedIn user’s profile data, which allows you to target your audience in various ways accurately.
If you wonder how this is possible, here is the answer.
LinkedIn users add information about their job title, industry, and the company they work for on their personal profiles. Therefore, the platform knows if a user is a content writer, managing partner, project manager, SEO specialist, or marketing manager. They also know if that user works for Nissan, Netflix, Apple, or Google. Furthermore, LinkedIn knows if a person lives in Dubai, Paris, Los Angeles, or Buenos Aires.
Basically, the LinkedIn ad algorithm gathers this information about all LinkedIn users, and you have it at your disposal if you opt for using LinkedIn ads.
Now it comes as no surprise that you can easily target narrow groups of LinkedIn users. LinkedIn targeting options include:
● Gender / Age,
● Company Name,
● Company Size,
● Job Function,
● Job Title,
● Skills, etc.
Now that you know all about targeting possibilities, it is time to say a few words about retargeting. LinkedIn offers you different options to reach those users who have recently shown interest in your brand. Basically, retargeting allows you to send a message specifically tailored to those who recently interacted with your business.
For example, people who visit your website from LinkedIn campaigns you are running will receive a cookie, which can be later used to re-engage with them.
4. Improve Your Conversion Rates
Combine more than one platform for best results
Last but not least, LinkedIn advertising will undoubtedly boost your conversion rates, but only if used in the right way. All of the benefits we have mentioned above lead to more conversions. After all, LinkedIn is a platform where people search for business opportunities, and it comes as no surprise that this platform can get you more conversions than other similar social media platforms.
5. Several Proven Advertising Types
If your business uses advertising on other social media platforms, you are already familiar with different ad types. With LinkedIn ads, you can expand your reach and get more conversions using sidebar ads and sponsored posts.
However, LinkedIn offers one more advertising option, which is really great. It’s called Sponsored InMail. It basically integrates into the LinkedIn messaging platform and is proven to be very successful. For example, Sponsored InMail click-through rates are higher than those of classic emails.
Wrapping It Up
These were just some of the benefits of using LinkedIn Ads. So if you are a business owner offering B2B services or products and are still not using LinkedIn ads, it about time to start. After all, everyone wants to grow their business and what better way than using LinkedIn ads?