Country Profile: Bakery & Cereals Sector in the UAE: Ken Research

Country Profile: Bakery & Cereals Sector in the UAE: Ken Research

Increasing health awareness among consumers and growing demand for products with health & wellness attributes are driving sales of Bakery & Cereals in the UAE. Of the eleven markets, Bread & Rolls is the largest, while the Breakfast Cereals market is forecast to register the fastest growth during forecast period (2016-2021). The Bakery & Cereals sector in the country is fragmented, with top five brands accounting for more than one-fourth of the overall sales as on 2016. Hypermarkets & Supermarkets is the leading channel for the distribution of Bakery & Cereals products in the country.

GlobalData’s Country Profile report on the Bakery & Cereals sector in the UAE provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2011-2021

Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Breads & Rolls, Breakfast Cereals, Cakes, Pastries & Sweet Pies, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and Warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.


The UAE Bakery & Cereals sector is forecast to register value growth of 6.4% during 2016-2021.

Bread & Rolls is forecast to register the fastest growth rate during 2016-2021.

Hypermarkets & Supermarkets is the largest distribution channel in the UAE’s Bakery & Cereals sector.

The top five brands in the UAE’s Bakery & Cereals sector accounted for 28.1% value share, in 2016.

Flexible Packaging is the most commonly used packaging material in the UAE Bakery & Cereals sector.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
ankur [@]

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