The emergence of local bakeries will probably never cease. So, with the competition becoming so tough every year, bakery owners have to find ways to make their bakery stand out. Attaching inspiring messages and appealing magnets to your commercial counter top fridge has now become an old fashioned idea so you have to come up with something entirely new.
Marketing done creatively is the utmost and complete solution for this adversity. For that reason, here are some effectual hacks that will aid you in enhancing the presentation of your bakery.
1. Capture customer attention with freebies
You would always have to come up with new tactics to capture customer attention and tempt them to make purchases from your bakery. A great and tested method is to market your bakery’s new or upcoming products in the form of samples or as freebies after every said purchase. This tactic is going to keep your customers closely connected to your business.
2. Surround your bakery with an alluring aroma
A mouth-watering aroma never sounds like a bad idea. If your goal is to market your bakery and also make it look presentable then surround it with charming and enchanting scents. These aromas and scents will be the first thing your customers will notice and soon the smell would make a signature aroma for your bakery.
3. Be consistent in offering discounts
No one has ever overlooked an enticing discount or offer. Supposedly, you are selling donuts and if you want to clear out the stock, you would certainly put them on discounts. However, utilize this tactic in a very concise and smart manner. Add notes to the discount offer and do this on a consistent basis.
4. Make use of promotional language
The aforementioned tips and techniques always tend to work but there is also the option to entice your customer as soon as they enter. This can be done so by placing a warm and engaging message about your bakery or a simplistic quote either on the door or outside the bakery. Everyone who will be touched by the message will for sure make a visit.
5. Always come up with something new
If you keep the same old products in your bakery and your competitors are coming up with new products then you might lose some of your loyal customers. Certainly, nobody would want that so always tempt them with new flavors, items, and products. Sometimes add a gluten-free item or at times, merge two flavors for a unique taste. The options are endless
6. Have a friendly and welcoming persona
This step might not be directly related to the overall persona of your brick and mortar bakery but it still plays a huge role in never losing a loyal customer. The persona and attitude of the bakery or store owner are that keeps the customers attached to the bakery. Without greeting someone with a smile or a welcome, people would become hesitant to buy from you.