You Scream, I Scream, All scream for Ice-Cream, I am sure many of you have heard of this, but in real life also it’s a fact that we all love ice-creams and irrespective of any season and occasion we enjoy indulging on those extra calories.
Ice cream is one of those few products which people buy through their eyes, shape, the mouth-watering images, vibrant colours; eye-catchy pattern and design style are few essential aspects which grab attention towards the product. So creative ice cream branding attracts many ice-cream lovers.
It can be a cone, cups, family pack, kulfi, bars, sticks, or even buckets. There are many different categories we come across. Still, if you observe each type, there is one thing in common: their beautiful presentation as per their flavours.
2020 is a year of challenges in many aspects looking at pandemic, but yes the one industry which remains unaffected is food.
The Indian market for ice cream is anticipated to grow by a CAGR of 13.22% over the forecast period which is 2020-2027.
As per, the Research Nester released a report India ice cream market in terms of market segmentation by product, by flavour, by distribution channel and by region.
When we talk about ice-cream branding below are few latest trends and tips 2020, which will help you to stay updated and can execute in your branding plans:
1.Sophisticated flavours
We cannot deny that traditionally loved ice-cream flavours such as chocolate, strawberry, butterscotch and many more are still in demand. Still, yes, we cannot ignore the fact that people are changing as is their preference. Now they are excited to explore new exotic flavours and want something new to delight their taste buds.
Different types of fusion, caramel, ethnic flavours, spicy, alcohol, hot, tea, ginger, many other new varieties will be seen trending in 2020.
Pairing ice-cream with some topping or complementing cake/dessert will make you go gaga.
2.Dairy-Free Ice Cream branding
People who are on a specific health diet or lactose intolerant there will be more trends of non-dairy ice-cream options which will be frozen treats for them.
Vegan options to dairy-free ice-creams will trend in 2020 where the alternative ingredients for milk will be compensated by almond, coconut and oat milk.
Added functional ingredients in ice cream can include:
- Probiotics
- Protein
- Fibre
- CBD
3.On the Go trend
3.On the Go trendCrafting products in the small-batch will have exclusive feel and emotion which will position people who can purchase and try the product for the first time. They come in small shapes, sizes, and more accessible packaging – not only are these items easy to store, but retailers and local shops do not require a specialist freezer display. These packs look premium and FOMO will always allow you to grab one and try tasting it and yes there you go you become loyal customers. Diet patterns also will enable people to enjoy small pack ice-creams guilt-free satisfying your cravings with fewer calories intake.
4.Customization
47% of regular ice cream consumers have a favourable perception of a product that is “personalized”.
Customizing flavours with your choice toppings and dips will keep you happy.
Have you ever hot lava brownies with whipped cream and vanilla ice cream? Try it, and we are 100% sure that you will love it.
New and novel flavours, textures and combinations will keep your customers keep flowing into your parlour.
5.Presentation and Design
Ice-cream packaging is colourful and often beautifully presented to make more eye-catching and develop cravings! What makes ice-creams even more appealing is its packaging design. It needs to be beautiful and innovative, along with maintaining the consistency of ice-cream to make it more durable.
Ice-cream with great packaging will entice people to not only buy it but also because it looks nice on the shelf. Based on brand positioning, personality, target audience, value proposition, the ice-cream packaging design will be crafted. It is imperative to have mouth-watering and tempting graphics so that it can qualify for an impulse buying situation.
Conclusion:
The expected market in India will see the overall value growth of over 50 % compared to the year 2019 to 2022 Source. Looking at a lot of new things in a basket such as health concerns, innovative ingredients, transparent labelling, flexible packaging, and consistent brand messaging and excellent quality to expand a lot of opportunities in the ice cream industry.
From brand logo to visual identities, each element should develop the overall feel and emotion around the brand, which will then attract the attention of the customer.
DesignerPeople know best how to plan strategies to occupy the space in the minds of customers and stay there for the longest. Connect us, and we will help you to gain a competitive advantage in ice-cream branding and ice-cream packaging design.