Mobile has gone viral with convenience-craving consumers and now marketers are inventing ways to use these mobile channels to attract new customers. Digitalization brings everything to our fingertips whether it’s a travel ticket, online shopping, money deposit & fund transfer, order foods, book movie tickets or even reserve priest timings for special prayer can be sorted through the Internet.
Initially, it was websites that resolve our numerous day to day issues but ever since the Smartphone has crept into our palms and with gradual increase of its usage; the popularity of mobile applications is certainly on rising.
Currently, the mobile commerce market size is estimated at $40 billion. Mobile visits account for one-third of the traffic on top eCommerce sites.
In this user-centric technology-driven market, it is important that every big, medium or small company must have an app of their own.
Here are 10 reasons why mobile app is a “must have” not “maybe” for eCommerce site nowadays:
1) Easy Accessibility
Carrying Smartphone almost everywhere is a trend nowadays, hence accessing the mobile applications over the website has gone much better and easier.
Mobile apps increase the level of convenience by connecting seamlessly and making it a valuable tool to interact with the customers on the go.
2) Economically Efficient
Mobile apps make it easy to check inventory levels, manage orders, process payments, analyze daily activity, and view much important information, all in real time.
Going paperless not only cuts the often high costs of paper-oriented tasks, it also reduces the risk of manual entry errors.
3) Push Notifications
Email has been one of the core medium of updating your customers with the latest information however it has lost its charm. Whether something is lying in your cart or new arrival of your taste.
Whether it is about bargain basement priced coupons or merely a suggestion made by your near or dear ones; push notifications are intended for users according to their inclination and become simple and effective tool to boost the business.
4) Apps over Web Browser
Thousands of brands with their unique web addresses are tough to remember. While as Apps can give you freedom by not remembering your store URL neither the effort of logging in as Users just click the app icon and they see products or deals based on their preferences.
According to one study by ComScore, 78% of the users prefer mobile apps over mobile browsers on Smartphones.
5) Apps save Time
Mobile Apps are extensively used and it grows more rapidly than the time used for text messaging and voice calling or web browsing.
The eCommerce mobile shopper is not only looking to browse products on mobile apps but they want speedy purchase module too so new mobile payment options like Apple Pay and Google Wallet are implemented to make mobile transactions as easy as possible.
6) Apps attract customers
E-commerce sites offer special discounts if you purchase through their mobile app. This strategy brings users back to your app to see if you have any special offers or discount.
Mobile App even helps to attract loyal, repeat visitors that are frequent buyers and its limited browsing capabilities helps the apps to get the undivided attention of the consumers and offer them proposal on their buying spree.
7) Apps sans Frontiers
Ever experienced that social media platforms knew your inner workings, by having an ad displayed in your home social feed that was the exact thing you were looking to buy?
This is called Laser targeting, where information is collected from your browsing history and through cookies you become part of a specific target audience.
By this technique, mobile apps are helping businesses raise revenue by increasing efficiency, building consumer and business engagement and enhancing the customer experience irrespective of users’ location.
8) Apps push Purchases
Mobile apps can be used to encourage customers to follow through on purchases. Often consumers leave sites without completing a purchase due to many circumstances, such as not having a debit/credit card handy or feeling too tiresome to type in account information.
This is called as “bouncing”. By means of a phone’s GPS, transactional apps can perceive a user’s location and automatically fill in customer details and allure them to finish the purchase.
9) Customer loyalty
The most important motivation that should be taken into consideration is to create own mobile app for gaining customer loyalty. With all the distractions out there — roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, Facebook ads, and email marketing.
We slowly lose our impact on customers because of the enormous amount of advertising surrounding us all. It’s time to form a true and sincere connection with customers and making them a loyal lover of your product and/or service.
10) Apps referrals
Mobile apps are the most effective way of creating social buzz. The apps have shared and like buttons which can be used to circulate information on a larger scale. A well-designed and functional app can go a long way in earning the trust of the customers.
In this way, it can be used to share the information among friends and relatives. Therefore, there can be a gradual increase in the number of people using a particular app.
Tarang Vyas CTO at Perception System, a leading eCommerce Development Company, founded in 2001. The company has highly talented and experienced team of ecommerce developers.
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