The cosmetic industry is a multi-billion-dollar market that has been growing at an exponential rate over the past few years. One of the reasons behind this growth can be attributed to new innovations in packaging for cosmetics and beauty products.
These innovative and unique designs have helped make cosmetic products more desirable among consumers, which in turn helps drive sales and create brand loyalty. If you are a lip balm retailer, you need the lip balm packaging wholesale for generating revenues and boost sales.
In this blog post, we will discuss how you can use your packaging to differentiate your product from others on the shelf; what factors should you consider when choosing a package design and some tips for designing exceptional cosmetic boxes; and finally, different types of cosmetic packages available on the market today.
Kinds of Packaging
Following are the two major kinds of packaging in which the products are packed. Take a look below:
Primary packaging is the package that comes into direct contact with your product. It should be strong, durable, and able to withstand any conditions encountered during shipping or storage.
The secondary packages are designed in such a way so as to protect primary packages from damage while being shipped or stored outside retail outlets. Secondary packaging also helps organize multiple products for display on shelves or transport them across long distances without getting damaged by means of stacking, nesting, etc.
How is Your Cosmetic Packaging Should be Like?
Cosmetic packaging is an important part of a company’s marketing strategy. It should be able to draw attention and possibly influence potential customers who are looking for products, but if you’re creating your own boxes from scratch, how can this happen?
We have compiled a couple of tips to help you go through this process seamlessly.
Imprint Attractive Illustrations
The side of the cosmetic box should be decorated with an attractive illustration or graphic that will catch attention. It does not have to be too detailed, but it should leave a lasting impression on users, so they remember your brand when shopping for other products in the future. Also, if you are selling different types of products, then each one needs its own dedicated space where customers can know what is inside before opening up their purchase packaging.
Make Your Cosmetic Boxes Different from Competitors’
Your product must stand out among others available in the market because otherwise, people may just pass by without even noticing your cosmetics package. Make sure that design has some unique feature which makes it look good and worth buying over competitors.
Make Use of Monochrome Patterns on Boxes
People often judge things by the first look, and that is why using a monochrome pattern on your cosmetic boxes can be a great idea. It makes the box stand out in a crowd of packages available at a marketplace that is bright, colorful, or with many designs all over its surface.
Packaging Material for Cosmetics Boxes Matters
Your packaging material matters because it has to keep the product safe from any kind of damage until someone purchases it. For example, if you use cardboard, then make sure there are no gaps between its layers; otherwise, a container might break during the transportation process due to rough handling. The same goes when choosing plastic containers; they should have tight-fitting lids so that there isn’t even the slightest chance of leakage during the delivery phase.
Use Readable Yet Catchy Fonts
You should imprint all the essential details on boxes with a readable font. Avoid flashy fonts because they can create confusion even though you have written all the details in boxes. On the other hand, if your product is available in multiple sizes, then use different font sizes to accommodate information about each bottle or box accordingly.
Printing Inside the Packaging Boxes
The printing inside the boxes puts a great impression on your customers’ minds. You can use this opportunity in a better way by using bold and contrasting colors for printing purposes since customers tend to notice the color combinations quickly.
Also, you can attach small leaflets inside your packaging with contents of the entire box printed on it so that when customers open their boxes, they know what all is there in them without having to search each item one-by-one.
Make sure you mention tips wherever necessary, like how many bottles should be kept
together or which accessories are required along with cosmetic items while traveling, etc. This will help both end-users as well as retailers who might not have much knowledge about the cosmetics industry; therefore, having these things mentioned below an image would give enough information regarding the purchasing process.
Use Enticing Finishing Styles for Your Packaging
The finishing styles put a luxury look to your packaging. They complete the overall look of your boxes and make them distinguished from the crowd of other products. You can have various kinds of finishing styles to go with your product packaging. Here are some of the finishing styles that you should definitely consider.
It gives a matte finish to your box and makes it easy to write or print on them. You can also add gloss laminate stickers for a more luxurious look if required, but make sure not to go overboard with these fancy accessories because they might spoil the overall appeal of your packaging design.
Use Glossy Finishing Styles for Your Packaging
The glossy finishing style is one such thing that enhances the vision and feel of people while looking at it. The shine adds an extra zing in its appearance, making it really attractive from the outside as well as inside due to inner contents kept in between layers of coating materials used for producing this type of boxes.
The Final Word
The cosmetic packaging you choose for your product is an important part of the branding process. It should be eye-catching and representative of the brand’s values while also communicating to consumers what they can expect inside the package.
With these tips in mind, you’ll have a good idea about how to curate your cosmetics boxes wholesale so that they stand out on store shelves or online stores among competitors’ products. We’ve given you some great insight into designing attractive illustrations with monochrome patterns, using readable yet catchy fonts, making sure customers know who created their beauty purchase by including branded information everywhere on the shelf display.