Digital signage is designed to catch the attention of customers and deliver customized messages to improve their experience. A digital signage display can show videos, pictures, graphics, and any other content right from a small LED advertising sign to giant wall videos. Some digital signage is interactive, it allows customers to interact with the content like try it on, swipe the icon, and even locating inventory. It is a great add on for your business and quite useful if you want to update your digital signage. Here are the top 10 benefits of digital signage for your business.
1.An inexpensive form of advertising
LED advertising screens are a cost-effective way to promote your brand as compared to marketing or advertising. It is a one-time investment, and you can be sure that people from all over have seen your ad once it’s up.
2. You can run relevant ads 24/7
While marketing only allows you to run a certain number of ads and reach a targeted audience, an LED advertising sign can reach your potential audience and more, every day, even when your office is shut. The best part of this is you don’t need to keep checking on your statistics, engagement, and numbers, you can be sure that your customers are looking at it all the time.
3. Running time-sensitive ads
Say you are having an end of year discount or a festive offer, using an LED advertising screen is excellent for direct sales. Not only will a lot of online and offline consumers see it, but it will improve your relationship with your local community. Another effective way of using this can be to send thank you messages, greetings and show your appreciation for your customers.
4. Switch between online content and digital signage
Many big brands like KFC, Accessorize, and H&M produce tons of online content internationally that hardly end up offline. Through digital signage, you can program your content to appear to offline consumers as well. Your signage board can also be adjusted to run different types of ads during various times of the day to reach your relevant audience.
5. Promote new products and services
Everything from a new product to customized services and even an International speaker coming to give a talk can be advertised through digital signage. It’s one of the best ways to let your customers know what if going on.
6. Digital signage increases sales
One of the best ways to improve your sales is through a digital signage board. A signage board will keep your customers entertained and give them something to watch if they are waiting in line. Not only this but anyone passing by or even people boarding the bus is likely to stop and look at your signs. It beats online marketing wherein most consumers don’t bother clicking on the link or don’t have the time to read through your content.
7. It gives you time to test your marketing tactics
Online marketing is not that cost-effective if not done correctly. It allows you to pay and advertise, but if the ad doesn’t reach your target audience or doesn’t look appealing, it can lead to a decrease in sales and profits. Digital signage, on the other hand, allows you to run different ads at the same time so you can pinpoint which one your consumers love and run more of those instead.
8. It is eco-friendly
Digital signs used indoors or outdoors are much most cost-effective and customer friendly. It saves you time from printing out flyers, menus, or posters and helps protect the planet a little bit.
9. Easy to install
Forget setting up expensive ad accounts that take time and constant attention. A digital signage board is very easy to install, maintain, and take down anywhere you go.
10. An eye-catching form of advertising
Like we mentioned before, video signage ads, animated ads, and even high-definition signage can help capture your customer’s attention with their attractive look and design. It also leads to a more engaging viewer experience.
If you want your brand to grow and profit, one of the best ways of doing this is through a digital signage display. If you think your business could benefit from something like this, do get in touch with a reputable and experienced digital signage company.