From small companies to multinationals, every firm is putting so much effort to come up with the finest products or services that can surpass potential customer’s expectations. To boost the profit levels, it is imperative to promote products or services in a much better way. For the same reason, most of the business owners avail outbound telemarketing services from the BPO firms.
With the time, convincing prospects to buy products or services during the outbound call has become a daunting task for the telemarketers. But it doesn’t mean that better results cannot be achieved via outbound telemarketing. There are some factors on which outbound call centres should work on to get effective results.
Do you want to render phenomenal telemarketing services for small businesses and multinationals? Take a look at the given tips that will surely help you:
1. Make an appropriate and clear description
Nowadays, most of the business owners go for BPO firm’s outbound telemarketing services in order to boost the profit levels. But sometimes telesales agents don’t get the desired results because of the improper description of the products or services.
Therefore, it is significant for the outbound telemarketing companies to make products or services related description appropriate and clear. This surely decreases the average number of questions that prospects usually ask during the call. As a result, a high sales conversion rate will be on the cards.
But making appropriate product-related description will only help in winning the half battle. For the rest half, it is very crucial for the telemarketers to sound natural during the call. This is so because potential customers don’t waste even a minute in disconnecting the call if they hear any suspicious tone from the other end.
2. Bring testimonials into the play
The bitter truth of telemarketing world is that telesales call doesn’t even last for 10 seconds. This is so because telemarketers always talk about the advantages of products and services. This gives prospects a reason to disconnect the call because you cannot talk straightaway about your products.
Therefore, it becomes important to first make the customers comfortable and then bring the testimonials into the play. Testimonials always show an existing customer’s positive and negative experience clearly. That’s why it is always suggested to telemarketers to send testimonials links to potential customers via SMS before making a call. This factor will surely increase the answer rate, which, in turn, leads to better sales results.
All in all, if you really want to render supreme telemarketing services for small businesses and multinationals, never ignore the influence of testimonials.
3. False promises always lead to the downfall
Being a telemarketer, you are always supposed to convince a maximum number of potential customers to buy products or services for the sake of better sales results. But it is imperative to remember that fake promises always lead to the downfall.
Sometimes telesales agents make false promises in order to avoid potential customer’s complicated questions. This aspect brings adverse results such as negative reviews, low-profit levels, and so on.
On the other hand, if telemarketers start answering prospect’s complicated questions smartly during the call, there will be no need to lie to anyone.
4. Come up with the perfect plan
Do you know the silly mistake that outbound call centres have been committing? ‘Forcing telemarketers to make a maximum number of calls.’ However, this aspect can’t do the trick every time. The primary reason behind that is potential customers don’t buy those products or services in which they don’t have any interest.
Apart from that, making pointless calls all the day not only consumes a lot of resources but also leads to poor results. So, it is imperative to come up with the perfect plan that can help in getting the profitable sales results.
Moreover, researching can also help in attaining the sales objective as it is the best way to know about those aspects that usually draw the prospect’s attention.
Have a look at the following points that will help you in making a better plan:
- Always ensure that the targeted sector or market is related to your products/services.
- Make sure that you have a competitive advantage before starting the marketing campaign.
- Prepare yourself for the competition by finding out the total number of new market entrants.
- Make the call structure more reliable by including an attention-grabbing introduction, open-ended questions, and much more.
All in all, if you are willing to provide supreme outbound telemarketing services, it is significant to keep one thing in mind and that is a perfect plan always ensures a smoother way for the business.
Final few words:
Outbound telemarketing is still very effective when it comes to boosting the sales results. With the help of this blog, we have shared some prodigious tips that will surely help in getting effective results. So, if you want to read more interesting business-related blogs, don’t forget to follow us.