10 FACTS ABOUT AMERICANS AND FACEBOOK
Digital Marketing 183

10 FACTS ABOUT AMERICANS AND FACEBOOK

10 FACTS ABOUT AMERICANS AND FACEBOOK

Facebook, since its launch, has acquired extensive popularity among people of all ages around the world. Even if there are a ton of social networking websites out there, Facebook remains the most used platform in most countries. The platform has brought people together and helped them to connect easily, share updates, make friends. Aside from just helping people to connect, Facebooks has been helping brands and businesses to reach their target audience. In the present age, it is rare to find a business that does not have a Facebook page. Even though today, we have so many other social media websites with unique features and purposes, Facebooks is still fulfilling its users’ requirements.

The platform is unique in its own way, and it is a challenging task to keep track of statistics and Facebook demographic age ranges when it comes to creating a marketing strategy. However, some useful facts about Facebook can help understand the site’s existence and users’ behavior.

YouTube and Facebooks are the two popular platforms with the most number of users in the united states. Every seven out of ten adults (69 percent ) are using Facebook, according to a survey.

  • Among users of Facebook that are adults, nearly three quarters (74 percent) open the site at least once per day. This share of Facebook users is higher as compared to the shares of Instagram users, i.e., 63 percent and shares of Snapchat users, i.e., 61 percent.
  • Facebook is widely popular among every demographic group. However, three-quarters of females in the United States use Facebook. At the same time, 63 percent of males use Facebook.
  • Snapchat, Instagram, and YouTube are the most popular platforms among teens. Around half of the US teens use Facebook. However, it does not lead to the social media landscape today as it used to. Around 51 percent of teens of 13 to 17-year-olds use Facebooks. Moreover, the most popular social media networking sites among teens include Snapchat (69 percent), Instagram (72 percent), and YouTube (85 percent). However, a survey of 2014-2015 showed that Facebooks was the most used platform among teens.
  • Seven out of ten teens living in homes and having income less than USD 30,000 use this platform. However, 36 percent of teens who make USD 75,000 or more annually are using Facebook.
  • When it comes to staying updated, four out of ten US adults, i.e., 43 percent, receive news from Facebook. The share of adults who get news from the platform is greater than the share of adults who get news from Instagram (8 percent), Twitter (12 percent), LinkedIn (6 percent), and other social networking sites.
  • In past years, 42 percent of the Facebook users gave themselves a break from the site. However, many adult users have changed the way they used Facebook. More than half of US adult users (54 percent) have changed their privacy settings.
  • Many Facebook users belonging from the adult age group in the US do not know clearly how the platform’s news feed works. Half of these people (53 percent) have no idea why certain posts show in their news feed; however, the 20 percent say they do not get this at all.
  • Most users of Facebook say they have no idea how Facebook classified their preferences and interests. Around half of them are not fine with getting categorized. Moreover, about three-quarters of these users do not know that the platform shares their interests and traits with advertisers. The platform makes it easier for its users to understand how the site categorizes their interests and traits for advertisers. Users can access this information through the platform ‘Your ad preferences.’ However, 74 percent of adult Facebook users say they are not aware that Facebook collects their information. They understood this when they were sent to this page as a part of the Pew Research Center study.
  • Users are uncomfortable about the platform maintaining a list of their interests and traits. When these users were sent to the ad preference page, nearly half of them (51 percent) showed discomfort towards this. However, most users (59 percent) said that Facebook created categories that reflect users’ real-life interests. Whereas, a quarter (27 percent) users said the classification is not purely accurate.

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Digital Marketing 183