Pay-per-click advertising — also known as PPC advertising — can be a game changer in the world of digital marketing. While it does demand a bit of an investment from businesses, PPC advertising can help users find your online presence precisely the moment they’re looking for you. However, since you are shelling out real cash, partnering with a reputable PPC agency in India can really help you get the most out of your investment in PPC advertising!
What Exactly Is PPC Advertising?
Let’s take a quick look at the basics for those who are new to the class. As the name itself suggests, pay-per-click advertising involves, well, paying per click you obtain from your advertising campaign! PPC campaigns work on search engine result pages, where, when users search for specific terms, the advertiser’s website or link of choice is highlighted — sort of like a billboard on a highway!
If the user performing the search clicks on this highlighted link, the PPC ad has achieved its goal! The advertiser pays a set fee for the click and gets some traffic for their work! When done right — with an expert PPC agency in India by your side — the fee you pay for that click pales in comparison to the value of traffic, especially if it ends in a successful sale or conversion. Incidentally, if you’re worried about breaking the bank by investing in a PPC campaign, the average cost of a click only came up to about 0.62 U.S. dollars in 2022!
PPC ads can take many forms. Like a box of chocolate, PPC ads can come in the form of text, images, videos, or even a fancy combo of them all. While PPC advertising initially started out only on search engines, today, it can be found nearly everywhere, including on other websites and even social media platforms.
4 PPC Advertising Ideas for Your Latest PPC Campaign
An experienced PPC agency in India can help you make the most of your digital marketing budget. With that in mind, here are a few of the freshest ideas in the PPC toolbox you might want to consider adding to your arsenal!
1. PPC Ads and Sitelinks
A PPC agency in India is increasingly using ad site links on Google and even Microsoft in their PPC campaigns. These are incredibly easy to set up and, with a little creativity, can go a long way indeed in having an impact on your target audience.
Sitelinks are designed to encourage users to take a deeper dive into the content on a specific site. For PPC campaigns, this means moving away from old ideas of linking your PPC ad to a sales page or your homepage and getting a little creative.
Based on your specific digital marketing goals, a PPC agency in India might help you choose from a wide range of content to link to in your PPC ad. This can mean linking to a shiny new blog post or video or even case studies and white papers. Perhaps you received a rave review from a celebrity or pulled off a spanking new project — link to it with your PPC ad!
You’ll be surprised — pleasantly! — by the kind of brand engagement and visibility this strategy can get you through your PPC campaign.
2. Use A Countdown on Your Page
A ticking clock can induce a real sense of urgency in your users. If you’re planning to host a big sale or a grand opening for a shiny new venue or product, a PPC agency in India might recommend you include a countdown in the design of the webpage that you’re linking to in your PPC ad.
3. Get Up Close and Personal with People — with Twitter’s PPC!
Twitter Ads offers a unique campaign called its followers campaign. A PPC agency in India can help you use this to profound effect to gain followers and interact with them on Twitter. You can tailor your reach based on your target audience and even demographics — through nifty tools such as user lists and even keywords and hashtags. The only key difference you need to keep in mind is that here, you’ll pay per follower instead of per click.
Twitter is an extremely fertile playground when it comes to digital marketing. You’ll be spoilt for choice in what you can do with it: from boosting awareness and website traffic to generating views for your videos or downloads for an app, Twitter can help you achieve a lot of goals.
However, it can also be overwhelming to navigate, especially if you’re new to the platform. Partnering with a PPC agency in India allows you to pass the tough work of getting your campaign off the ground on Twitter off to the experts!
4. Use Price Extensions
In PPC ads, price extensions allow you to display your product or service along with its price tag! If you’re looking to boost sales, this can be a great option for you, especially if you’re functioning outside of the usual, run-of-the-mill eCommerce framework.
Price extensions aren’t just for products! If you’re offering a service — say as a cleaning service — you can display your pricing even in terms of packages or monthly subscriptions or even as ranges. A PPC agency in India can help you figure out the best way to frame these ads to drive sales and conversions.
The Upshot
PPC advertising campaigns can be scary. Unlike some other forms of digital marketing, they involve you dipping into your hard-earned cash for your campaign. However, with a reputed and experienced PPC agency in India like AdLift by your side, you can discover a whole new world of endless potential in PPC marketing. Take the leap of faith — and see all the incredible returns an investment in PPC marketing can bring you for yourself.