Though video marketing can be a tad bit expensive when compared to other forms of content marketing which uses text or images alone, it is undeniable that videos have the biggest impact in the minds of the audience. As such, spending that extra for video marketing can be seen as completely valid given the response it generates. And in this post, we will look at four tips that can help you make your video marketing efforts a success.
Create A Story
Focus on creating a strong story in your video. People will only remember and be affected by videos that will generate an emotional impact on them. Just creating a video by mixing in many shots and adding a background music won’t do. Craft the storyline in such a way that it evokes an emotional response from the viewer. And the tie in that response with your brand. This is the easiest way to make the audience have an emotional connection with your business. And once you develop that emotional connect, your videos will become a huge success with the audience.
Don’t Be Boring
Make sure to keep the videos interesting. Remember that you are publishing the videos on the internet where people have a wide range of options to choose from. So, if they think that your video is boring, then they will simply switch over to another video. As such, it becomes crucial that you start generating viewer interest at least within the first 10 seconds of the video. If within 10 seconds, your video won’t make the viewer interested in the content, then you risk losing them.
Never forget to do proper SEO for your videos. Most people just upload their videos to the internet and never do any proper SEO. That is just bad marketing. Only when you optimize the videos for search will you get organic traffic from search engines like Google, Yahoo etc. For example, you should always create video timestamps for all the videos you put online. Not only is this recommended by Google, but will also help your video appear interesting. Consult a good company providing promotional video marketing in Manchester to know how to do proper SEO for videos.
Use Multiple Platforms
Always upload your videos to multiple websites and platforms. Just because you received some success with YouTube does not mean that you solely focus all your attention on only uploading videos to YouTube. There are other social media platforms available like Facebook, Twitter, Instagram etc. which also supports videos. Uploading to such websites will wide your exposure to more viewers. There are also marketing software which can help you publish your videos to all major social media accounts in a single click.
So, get in touch with a service that offers excellent promotional video marketing in Manchester and start planning out on video marketing tactics for your business. Just remember to keep your expectations within limits. As long as you do that, you will be pleasantly surprised as to how much of a positive impact video marketing can create for your business.