Facebook is the most suitable platform for promoting a personal brand. Unlike Linkedin, on Facebook, you can broadcast to a wide audience, not just businesspersons and top managers. Small businesses and companies from the entertainment industry are better to promote on Instagram.
The social network helps to build social capital, create a loyal audience, build a community, as well as promote yourself as a professional and an expert, receive offers of cooperation and native advertising. I will tell you how to make out a profile, find a target audience, make content, work with comments and collect a lot of likes and reposts to publications.
How to make a profile and find the target audience
- The main thing your Facebook profile is for: user picture, places of work, posts in the feed and mutual friends.
- 90% of users do not specifically go to your page. Therefore, arrange it as it should: pick a user picture (this is the logo of your brand), add information about your place of work, regularly write posts, and leave contact details – email, phone, and links to other social networks.
- Friends, acquaintances, and colleagues make the audience, then friends of friends and celebrities, and later your fans and people who are interested in you.
- The first to help you find a profile audience are friends of colleagues. Look at the list of friends of your colleagues, pay particular attention to the tabs “Work” and “You may know them.”
- Second – opinion leaders. Look at the lists of friends of experts in your industry, look at the tabs “Recently Added” and “Work.”
- Third – interest groups. Explore communities on Facebook; look in the directory of groups, tabs “Local business” and “Professional contacts.” When you join a group, look at the list of recommended communities – it is on the right.
- Do not wind up activity in your profile. It is easy to check, and then it will be difficult for you to return the lost reputation.
What and how to do content
- Content should evoke emotions or resonance, solve your problems and coincide with trends.
- The recommended length of the post is up to 40 characters; such posts get more coverage and more often get into the organic results in the feed. After 280, the text goes under the “cut” and the probability that someone will read is lower.
- Write posts optimally twice a day. In the morning from 10 to 12 AM and the evening from 7 to 10 PM hours.
- Avoid verbal adverb phrases, complicated terminology, and several long sentences in a row.
- Use metaphors, allegories, irony and parceling. Do not be afraid to speak out of topic sometimes – you are the same person like everyone else.
- If you want likes and reach out, process info feeds, joke, share observations from life. Make small text posts, tell concise jokes.
- Photo content will help your subscribers identify you externally. Share original, funny photos with humorous captions – subscribers will like it.
- Do you want an epic flame war in the comments? Share your opinion more sharply, and do not limit yourself to speaking to specific people or groups of people. Write provocative posts.
- To show your expertise, write long posts. It is better to issue them as a note.
- To increase engagement, ask questions of your audience, organize surveys. Study people’s opinions analyze information.
- Process local information channels related to your life, work, or professional field. Tell us about the anniversary of an important event for you; share a funny story from working practice.
- When sharing your opinion, do not constrain yourself with the framework of short posts. Follow the publication with a concise headline that hooks subscribers and motivates them to read the paper to the end.
- Make a video with their participation; it is a dynamic format, unlike text and photos. The optimal length is 35-40 seconds. Do not make videos more than 60-90 seconds long. Accompany video subtitles.
- Make live. For example, if you were invited to broadcast on the radio, an interview on television, or conduct a public webinar.
- People concentrate attention for no more than 8 seconds. You do not have more time to hook them right at the beginning.
- Do not hesitate to ask “sharp” questions with provoking liner. Therefore, you collect many commentators. Use irony; add photos.
- A video is best rated on the feed: live broadcasts, regular videos, 360-degree panoramas. Then there are short texts, notes about “HYIP” themes and photos. Hereafter – Longreads and signs, check-ins and posts with geotagging, links to pages on Facebook. Worst of all are reposts of other publications, posts with links to videos in third-party services (for example, YouTube), links to websites, and especially to sites with click bait.
How to get more likes and reposts
- Use sarcasm and irony on the topic.
- Do not be afraid of self-irony. Add honest and advice, even if it is obvious.
- Be moderately daring and decisive. Nobody likes milk toasts.
- Track info guides and trends; respond to them as quickly as possible. Play a contingency marketing specialist.
- Do not use tedious and long chews. Subscribers will get bored, and you only waste your time.
- Do not try to please everyone and be perfect. Be yourself.
- Do not run to extremes. Do not divide the world into black and white. Think before you share a radical notion.
- Do not make yourself an expert on everything. Speak on your topic.
- Do not generalize or hang tags. Then it may be that you were wrong, and you find yourself in an awkward situation.
- If you share an expert opinion, the post should be comprehensive, fully revealing a specific question based on your experience, but with a widely applicable value.
- Make manifestos: articulate a problem situation, call people to act according to predetermined algorithms and rules.
- Just ask for a report. Sometimes you can.
How to attract commentators and respond to comments
- To attract opinion leaders write posts specifically about them, after knowing what they care about now. Keep in mind that Facebook puts some posts with similar topics.
- A post must be controversial, causing discussion. Be moderately definite and sharp; speak out reasonably harshly.
- Speak of your problems and do not be afraid to ask for help and advice from other people. People like helping each other.
- The tone of the comment should match the sound of the post. However, beware of enthusiasm.
- Do not write with exclamation marks: subscribers will think that you are hysterical.
- Do not use jargon, outdated slang and memes.
- Do not write comments in CAPS. People will think that you scream.
What if you are disgraced?
- If you are a media person and people know your projectis known, then a scandal cannot be avoided. Take it.
- But there is good news too: the scandal will help to get new fame.
- Do not attempt provocations; do not comment on the posts of those who are trying to excite oneself with one`s conviction at the expense of PR.
- Sometime later, write a regular publication without emotions, describe the situation in detail, do not make excuses and do not judge.
- Let subscribers speak under the paper. When the discussion ends, fix those who wrote negative comments. Remember their names. Xo-xo
No matter what they say about you, the main thing is that they talk about you.
How to use jargon and discounted vocabulary
- Professional jargon is needed because it helps to shorten the text. However, do not use jargon for jargon.
- Use swear words carefully, and when it is appropriate, otherwise you will gain the character of trash.
- If you comment on someone else’s curse words and write a review about the post of this person, then do not forget to censor him a little.
- With swear words, the meaning`s lost. People pay attention to the form, not the content of the post. Why on earth?