Previously it was difficult for startups to generate success online. Usually, they would have to compete against large businesses by investing a huge sum of money. But, with the change in time, Google noticed the love of the audience for startups.
That’s when Google offered startups & local businesses an opportunity to compete against top brands with the power of local SEO. By using Local Search Engine Optimization (SEO) businesses can rank themselves higher for the local customers and generate more sales without spending much on digital marketing.
Almost every search engine has its ways to help local or area-specific businesses. With Google, you get Google My Business, where you can create a free profile, optimize it as per your requirements and start attracting potential customers.
Still confused?
Let’s check out some incredible advantages of Local SEO for your startup.
Attracting target customers
Startup owners are always looking for ways and platforms to promote themselves and reaching upto their target customers. With Local SEO, your startup business will start showing up in local search results, which directly helps you in attracting more target customers.
Most consumers are searching for a local business in their area and 50% of them searching via their mobile will physically visit the business within a day.
Build trust by offering precise information
Every time a local search around your startup takes place, local SEO helps the user to learn more about your business by offering precise information. When users get an ample amount of information about a business, they tend to trust that business easily.
Hence, by just investing in local SEO you create a win-win situation for both the customers and yourself. There are two types of seo strategies, white hat seo and black hat seo.
More revenue
Local SEO strategies are not only going to help your website rank higher. It will also optimize your website and online platforms to generate more sales & revenue for you.
Some local SEO optimizations are as follows:
- Building user-friendly & fast-loading pages for higher conversions.
- Develop persuading content with the target keywords & CTAs by implementing the right copywriting tips.
- Post consistently on local business platforms such as Google My Business.
Competitive edge
Most of your competitors are still not investing in local SEO, which makes it easier for your startup to get a competitive advantage of staying ahead of them.
If your competitors are already using local SEO to promote their businesses, then try to study their local business profiles properly and find out gaps or issues in them.
List down all the issues and make sure your local profile does not have those problems. Your startup will automatically start ranking for your target local search queries.
Save advertising money
Planning to reach out to your local customers by using paid ads? Wait and instead spent some time on the local SEO of your startup, this will help you save a lot of advertising money.
Local SEO is an organic and cost-effective method to market your business. Use it to understand the potential local SEO have.
Easy to target mobile users
Most of the local searches are made through mobile devices which is around 51%. Hence, if you are investing in the right local SEO strategies, you can easily target mobile users and stay connected with them.
Through the area-specific marketing strategy of local SEO, startups can even reach those local customers who may have not heard about you before.
More reviews
Local business platforms such as Google My Business have a feature to get customer reviews. By getting more positive reviews you can make it easier for local customers to go for your business.
While if you have some negative reviews on Google My Business, take it as feedback and work on the products and services of your startup.
Wrap Up
Local SEO has the potential to take your startup from 0 to 100 within no time. Just make sure to use the right local SEO strategies to notice exceptional results.