The Digital Marketing landscape is changing at a great pace. And if you don’t remain updated with the latest trends, proven strategies, and new tools, you’re likely to remain behind in the competition.
One way to keep learning and stay updated with the latest happenings is by following the experts — or, aka “digital marketing influencers”.
They are the people who share large-scale agencies or businesses, share case studies, review every core update, and help you to excel as a digital marketer.
Why Should You Follow Influencers?
Your growth depends on the hunger for the knowledge you have. Despite serving hundreds of clients as an advertising agency in Dubai, we follow the top digital influencers to learn from them.
In this blog post, I’m going to name the 10 most popular digital marketing influencers you can follow today and up your game!
So, let’s see who we have got at the top.
Known as the guru of digital marketing, Neil Patel is someone you should follow to learn new tips and tricks on a regular basis.
You may not accept him as the best, but there’s no debate over his credibility, and that he’s someone worth following.
Forbes has labeled him as the top 10 digital influencers in the world.
He has the honor of helping Amazon, Microsoft, Airbnb, Google, Thomson Reuters, Viacom, NBC, Intuit, Zappos, and many renowned brands grow digitally.
You can follow him on his personal blog, YouTube channel, or even on Twitter.
Next is Gary Vaynerchuk. He’s a Belarusian-American entrepreneur, author, speaker, and internet personality.
He’s someone who has been in the tech field since the late 90s. The world knows him as one of the first propagators of the e-commerce niche.
Gary has a YouTube channel with 3.12 million subscribers (to this date). Besides his obsession with digital marketing, he enjoys reading and happens to be an author and a public speaker.
If you want to build soft skills, attain a growth mindset, and learn digital marketing from someone who has decades of experience, Gary Vaynerchuk is the guy to follow!
Former CEO of MOZ with a dashing look, Rand Fishkin is the author of the bestselling book Lost and Founder. He’s known for his popular blogs and his appearances at some of the biggest marketing conferences all over the world.
Rand opened a consulting company that later turned into a software company that used to build modern-day SEO tools.
If you want to learn new SEO techniques and digital marketing trends, Rand Fishkin is someone you should regularly follow.
You can follow him on his Twitter, Facebook, and LinkedIn!
Larry Kim is also an influencer, an online marketing expert, and a digital marketing coach. He also happens to be the founder of MobileMonkey and WordSteam.
To share his knowledge, he regularly writes on Medium and is known as one of the 8 most popular authors on the platform.
His knowledge of Facebook ads and Google Ads is something you can benefit from if you follow him.
You can follow him on his Medium blog or MobileMonkey blog to stay updated with Kim’s marketing tips and tricks.
Anything Anna Handley writes is fun and easy to read. It’s hard to put down any of her books once you have read the first page. And besides her writing skills, her marketing knowledge is valuable.
She happens to be a Wall Street Journal bestselling author. Also, she is the founder of MarketingProfs, a consulting firm.
Ann has a great sense of humor, we suggest you read her blogs and books to learn proven marketing tips and tricks from her.
Another wordsmith on the list who has mastered the art of digital marketing. Joanna Wiebe is not someone an SEO guru or a typical marketing expert, she teaches you to sell with words.
A renowned copywriter now managing CopyHackers with great success, Joanna Wiebe can help you to hit the pain points of your prospects while selling.
From writing a sales page to crafting conversion-driven emails, she’s a jack of all trades.
Copywriting and digital marketing skills can be a great combo. If you want to attain these two skills, keep following Joanna on CopyHackers and her LinkedIn.
Ryan Deiss is the founder and CEO of DigitalMarketers.com. Chances are you have heard about him before, as he’s quite popular among digital marketing enthusiasts.
His company provides paid training and tools for digital marketers. His strong clientele consists of renowned brands like Uber, Shopify, and InfusionSoft.
Nowadays, Ryan Deiss is known as a digital marketing influencer who shares his proven knowledge through his blog, Twitter, podcast, and YouTube.
Having helped brands like Uber, Salesforce, and even LinkedIn to excel in the digital landscape, Eric Siu is the founder of Single Grain (a digital marketing agency).
Eric also hosts the Marketing School Podcast with Neil Patel in which the two tech enthusiasts share their experience and knowledge with other marketers.
Eric is a great believer in sharing his knowledge. He regularly shares useful content in the form of instructional videos and podcasts that every digital marketer should pay attention to.
The process of learning should continue, regardless of your age and experience. By following these 8 influencers on different channels, you can use their experience and knowledge for your own or your client’s business’ digital growth.