A recent report shows that Malaysia’s online users grew by 24% in the first half of 2020, compared to 2019 during the same period. Considering this rate, experts suggest the number of Malaysian eCommerce consumers will reach 21.9 million soon.
If you have an eCommerce enterprise and wish to make the best of Malaysia’s positive market trends, the recommendation is to engage an affiliate marketing expert. A successful affiliate program Malaysia helps drive strategies in the right direction, empowering brands to grow online. Here are the top expert-recommended ways to leverage affiliate marketing for your eCommerce venture in Malaysia.
Collaborate with Influencers in Your Niche
While there are over 25 million social media users in Malaysia as of January this year, about 75% of them say that they genuinely follow at least one influencer on social media.
On the other hand, YouTube and Facebook are the most active social media platforms, with over 90% engagements.
Leading affiliate marketing consultants recommend working with influencers who have a strong presence in your niche once you have a robust affiliate network. And for better leverage, look for influencers who can create aggressive affiliate marketing content, ensuring they market your brand most profitably.
Leverage Video Content
As about 70% of the Malaysian netizens use the internet for watching videos, 58% of them purchase a product after watching the associated brand-based video via mobile. On the other hand, 93% of marketers accept landing a new client due to their brand’s video on social media.
While implementing prolific affiliate marketing strategies, specialists suggest prioritising video content on your eCommerce website. They also recommend producing explainer videos for various social media platforms for increasing the landings through clickable links. You can improve your sales by linking coupons, deals, and promotions to such videos, thus attracting a more extensive clientele to your offerings.
Make the Most of the Mobile-first Era
Malaysia boasts a thriving mobile-first audience who have quickly adapted to mobile commerce. About 80% of smartphone users in the country now use their devices for shopping online, assuring that the eCommerce business is here to stay. The latest projections suggest that mobile eCommerce transactions in the region will reach $5.6 billion by next year.
Typically, an affiliate program in Malaysia will offer the best solutions to earn quick revenues from reliable affiliate links and all-inclusive API, compatible with mobile devices. Ensure the links work on your customers’ smartphones for better convenience while you can make the most of shorter conversion paths, best for your eCommerce venture.
Use Advanced Automated Management Tools
Leading Malaysian professionals with expertise in automation provide real-time affiliate campaign progress tracking. Their sophisticated tools enable you to view and analyse your sales trends. You can improve your eCommerce venture management while making the best use of their affiliate marketing instruments, including real-time reporting and automated payments.
Using these tools, you can speed up the performance-based campaigning strategies you wish to try for your eCommerce business while working with the right affiliates.
Today, the Malaysian eCommerce market is worth over US$4 billion, and market experts predict the numbers to double to about US$8 billion by 2024, at 14% CAGR.
Consult a reputable affiliate marketing agency and discuss your eCommerce venture marketing goals. Rest assured, you can successfully establish your brand in Malaysia while expanding your online footprint globally.