Digital Marketing has been lucky to brag quite a few fancy definitions in the literature. A simpler one, however, would be all the marketing endeavors that include an electronic device or an internet connection. This involves leveraging digital channels including social media platforms, search engines, mobile and web applications, email, and other online avenues to interact with existing and potential customers.
Companies like Google and Facebook now generate more revenue than traditional media channels, thanks to digital marketing, as they are the ones that control more eyeballs than any other does. Even if you look back from the front seat of your car, everyone in the passenger seat is staring at their phone screens. It is hard to find someone looking outside the window; digital marketing has seized all the attention, taking it away from traditional marketing channels. Currently, digital marketing has become a must-have skill; believe me, you won’t remain unemployed if you know how to market digitally. The market is growing and has a lot of room for growth and creativity to offer. With the recent shift in status quo after COVID-19 and greater digitalization, all a seeker needs is a reliable internet connection like one from the amazing Spectrum deals and they are set for this journey.
Marketing is now evolving
Wall Street Journal asserted a couple of years ago that the traditional marketing channels are now being replaced slowly.
This is known that the old marketing strategies, such as roadside billboards or even half-minute advertisements on television shows, are losing their effectiveness. That certainly doesn’t mean marketing is dying, the reality is far from it. It was essentially an acknowledgment of the fact that the older, established ones were no more efficient ways of marketing.
Digital marketing education is crucial with growing online advertising methods and consumer engagement. If conventional marketing doesn’t work anymore, then what does?
Computers have now become the focal point of most day-to-day activity, be it in the form of a desktop PC, a laptop, or a ubiquitous smartphone.
In reality, the smartphone is the world’s most common digital tool, with a projected 6 billion phones going into use within this year! That is a large number of eyes relative to TV viewing figures, newspaper circulation, or radio listeners. So in this new, digital world, what will digital marketing education cover?
Channels of Digital Marketing
An online customer’s journey is mapped on all the potential points of contact. As depicted in the diagram below, showing the scope and opportunity digital marketing has to offer, beyond merely a website or managing a Facebook page. It entails avenues like SEO (Search Engine Optimization; driving traffic organically/ smelling good for Google), Content Marketing, Search PPC (Pay per Click), Remarketing, Social Media, UGC (User-generated Content), and whatnot.
Importance of Digital Marketing Education
An institution still lacking digital marketing education denies itself a lucrative career market. Digital marketing skill is highly in demand and students could avail of this opportunity to grab some skills and land a job without struggling.
Developing an education system now, while the demand is high and will continue to rise, will ensure that forward-looking educators see a significant spike in college enrollment and better graduate hire-ability scores. Having a digital marketing education benefit companies investing in training sessions and courses, job-seeking graduates, digital marketers wanting to remain active, career changers wanting new opportunities, and, of course, schools wanting to maximize their income.
Investments in digital marketing education is a way for future workers, who can bring to the workforce a particularly prized set of skills.
For graduates and their career choices, the growing importance of digital marketing means career opportunities for people who are still in school.
Numerous online avenues are already offering certifications in this skill set.
Digital marketing is something that will still need a human touch as opposed to other occupations that are susceptible to automation in the future.
Experience in digital marketing gives an immediate edge when it comes to seeking employment in the increasingly digital business world today.
Perks that come with Digital Marketing
It won’t be wrong to say that Digital Marketing is the Robin Hood of this age, a complete savior. It is hard to put a lid on the scale and scope of opportunities. Digital marketing has to offer for anyone, be it a student or a stay at home mom. Anyone can earn some bucks in the comfort of working at home. Here’s why and how:
Reach: Digital Marketing has the ability to reach people where they are spending their time and money, the most.
Equal Opportunity for Small Businesses: In the retail industry, every time a big fish comes to a small pond, it is bound to kill the smaller fish. Similarly, if a retail giant opens stores in an area, the smaller businesses are affected significantly. Digital marketing, on the other hand, is a beacon of hope for smaller businesses looking for an equal opportunity to sell their product, both online and offline as well.
More Targeted: The ads or marketing effort you run for your business or freelance project is better targeted and only appears to those who really could be interested in seeing them.
Hyper-Personalization: Digital marketing lets you personalize your marketing efforts and enjoy the fruit of segmentation, personalization, and automation as you conveniently manage multiple businesses.