HubSpot Digital Marketing Certification courses teach many valuable skills to someone who is just starting a business or who wants to expand an existing one. HubSpot provides courses for different levels of experience. If you are brand new to online marketing or you are more experienced, you can take a beginners course first. This will give you a good foundation for building your business while you build your skill set further as you learn more about marketing strategies and learn how to market online.
When you enroll in HubSpot, you will get an eBooks and video lessons on topics like: How to write an effective ad campaign, optimize your landing page, create quality articles, and much more. These courses teach the basics and key components of HubSpot Digital Marketing. One thing that the experts at HubSpot will teach you is how to write effective ads that bring prospects and customers to your site. You’ll learn about choosing the right keywords and copy for your campaign, creating content rich ads, testing your ads, email marketing tips, and much more.
The way that HubSpot tests your ads is by running them against Google’s AdWords Content Network. They’ll identify your keyword phrases, your preferred link building strategy (like HubSpot’s Advanced Link Building), and your brand keyword. Then, they’ll compare your ads against their pre-defined “perfect” network. If your ads don’t perform up to their expectations, you’ll receive a failing grade.
HubSpot has a special tool called the broad match keyword suggestion tool. This tool allows you to identify your preferred search engine optimization keyword or phrase. Once you’ve identified the correct “competitor” for your niche, you can run search ads against that phrase and rank them according to their search volume.
HubSpot provides many additional benefits beyond the benefits above. First of all, HubSpot allows you to get highly accurate click through rates. The inbound links from your inbound links are what drives visitors to your site. If you’re not getting any click through rate, then you’re not getting any traffic! With HubSpot, you can identify which links are bringing in visitors, eliminate those links, and improve your search engine rankings. HubSpot also helps you remove the false search engine claims you may see when using your brand keyword or non-brand keyword.
Other great features include Social Media integration and HubSpot’s AdSense Preview. With the Social Media integration, you can share your blogs, articles, press releases, videos, and photos with all your social media network accounts including Twitter, Facebook, Google+ and LinkedIn. You can preview your ads across all these channels and determine which ones are performing the best. In addition to this, you can set up a test group to receive custom ads and track the performance of these ads.
HubSpot’s AdSense Preview allows you to run several test campaigns and compare the performance of each campaign. It displays the click through rate (CTR) statistics for each ad extension and lets you see which ones are converting the highest percentage of visitors into sales. This way, you know exactly which ad extensions and/or keywords are performing the best. Finally, you can identify which of your blog post or content offer’s aren’t converting and make necessary adjustments.
As we have discussed, HubSpot’s inbound methodology is an excellent way to use search engine marketing to drive traffic to your blog, website, or landing page and boost your organic search engine rankings. The problem many advertisers face is how to decide which keywords or niche areas to target. When conducting keyword research using free tools like Overture or Google’s Keyword Research Tool, you can easily get the hang of what people are searching for, but sometimes it can be difficult to discern which terms or combinations of terms and phrases are actually bringing you business. This is where HubSpot’s ability to cross-reference millions of ad campaigns makes its value so attractive.