First things first, factors that you can moderate on your OWN WEBSITE are called on-page SEO. By the same token, all those page ranking factors that occur beyond your website fall under the category of off-page SEO. For startups or enterprises, you need an end-to-end strategy intertwined with on-page, off-page, and technical SEO factors to get your website in the top search results. Seems easy right? Well, stay tuned, there is a lot more to unravel. This blog post is focused on off-page SEO strategies that can help you win the game in 2021.
As per Dr Pete Meyers from Moz, website owners spend around 30% of the time on off-page factors, and 70% on on-page factors. You’d probably miss a major piece of the puzzle if you sideline off-page SEO. All your Off-page SEO activities aim to let Google know, “what others think about your website, more like votes of confidence.” Without further ado, let’s focus on some of the major off-page strategies.
“Ace Your Online Game with Top 5 SEO Strategies in 2021”
Humanize, and Personalize Your Brand
While going digital, tell the tale of how your brand came into existence. Yes, we are talking about storytelling. People love to read stories, especially when they can relate to one. You need to create a sparkling brand image with which your potential customers and clients can’t get over. Storytelling helps you with link building strategies, click-through rates, user engagement, and social media. The aim is to create a recognizable, and highly authoritative brand, businesses make sure that their brands reap the most out from SEO rewards. Some of the tactics include running ads, creating irresistible content, podcasts while focusing on public relations, media mentions, and guest appearances.
Pro Tip – Sculpt genuine content to represent your brand that the audience can’t resist reading.
Capitalize on The Power And Potential of Guest Blogging
Guest blogging accelerates your SEO link building and helps in reputation building. With an intention to get a backlink, imagine your bloggers writing a guest post for a different website i.e., redirecting the audience from that website to yours. Too many backlinks propel the Search engines to perceive your website as informative and trustworthy. Backlinks can make the odds in your favor; ultimately helping you win the game. Improve your guest blogging and outreaching in 2020 by preparing a master list of sites whose user-base, and your target audience are selfsame. Consider submitting your article to high-quality niche directories with high domain authority.
Pro Tip – Google loves it when your website is featured on another website!
Relevance and Importance of Social Bookmarking
It is bookmarking your website on social platforms with a huge amount of visitors to earn backlinks. A business bookmarks its own website URL on other ranking websites to increase their web presence and ultimately earn a position on top Google Search results. In 2020, strategically use bookmarking to maximize your business visibility, reach, engagement with viral content, and powerful backlinks to eventually boost your business profits and ROI. Social Bookmarking is a terrific off-page Whitehat SEO technique that can give a direction to your Off-page SEO strategy.
Pro Tip – Build incoming links, attract visitors and target audience, and help people to find your business!
Let the Influencers Influence With Influencer Marketing
Influencers rule social media. As everyone knows them and everyone follows them, they have the charisma that can influence netizens. Brands try to work closely with popular bloggers, and social media personalities to promote their products or services. Businesses connect with the powerful influencers, maintain a healthy relationship with them, impress them with their content to get their brands endorsed. Identify some of the key influencers in your niche, who believe in the same ideologies and hold the same values as your brand.
Pro Tip – More likes, more comments, more hearts, more retweets, more shares, more popularity, MORE PROFIT!
Harness The Power of Social Media
Last But Not Least – Your brand can’t ignore social media, especially when there is a high correlation between highly shared content and higher ranking. The tiny little green signals that social media shares with Google have a powerful impact on your page ranking. Social media platforms can do wonders for your SEO efforts. Brands constantly monitor online reputation and consider these social platforms as the playground for brand advocacy. Engage your audience with a meaningful content piece, inspire them (enlighten them), cheer them up (delight them), so they can’t resist sharing it.
Pro Tip – Leverage the potential of LinkedIn, Facebook, Twitter, Pinterest, Instagram, Reddit, Medium, Quora, whatnot!
To wrap up…
You can’t achieve the results you are aspiring for if your off-page SEO game is weak. Inculcate these above-mentioned strategies with on-page and technical SEO to maximize your business ROI. Other off-page SEO strategies include commenting on different blog posts and submitting image/document/video content on different websites. In 2021, Step into new forms of content like podcasts, infographics, videos, visual storytelling, voice-activated content, etc., to attract your potential audience.
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