Bulk SMS marketing is one of those marketing tactics that have small budgets but create a great impact. The marketing experts consider it fancy because, with web SMS service, the responses are marvelous.
However, bulk SMS service has nothing like mysterious. The reason is that we are living in a mobile-focused world where every phone receives messages. People receive SMSs daily from different numbers.
And if you are using web SMS service, you can also keep in touch with all your customers and other related people.
While talking about SMS, we all know that it is a very strong source of texting to convey your message in short words. But, when we discuss texting in specific terms, no business can ignore SMS marketing, as marketing experts consider it equivalent to social media marketing.
The statistics confirm that SMS marketing helps you reach your customers more convincingly.
How can web SMS services contribute to the increase in sales? Well, a business can get the following benefits easily by buying virtual mobile numbersand staring Bulk SMS marketing campaigns:
SMSs perform better than email
The facts about SMS marketing are awesome! According to research, more than 98% of the messages are opened and read. It is the best rate while we compare it with other advertising campaigns like an email marketing campaign.
The reason is that emails can be lost in the spam folder. Sometimes, the user does not bother to open the promotional emails and delete them immediately. However, with SMS marketing it does not happen. In most cases, marketing SMSs are not ignored, which makes a difference.
SMS marketing is Cost-Effective
When we compare the cost of SMS marketing with other marketing campaigns, the difference is huge. You can send thousands of SMSs on different numbers without bearing a huge cost.
In comparison, the Facebook Ad spot can reach a limited audience, and the difference in costs cannot be ignored. It means that SMS marketing is the most affordable choice for all businesses.
When someone tells that he is working in a mobile-friendly environment, it becomes incredibly important for others. The stats also confirm that more than 50% of the customers use smartphones for shopping.
And when you will target them through bulk SMS service, it is definite that you will get the response. Additionally, you can also initiate SMS marketing through your smartphones as well because SMS service providers also offer mobile apps for launching these campaigns.
A Wide Demographic Area is available
According to statistics, more than 90% of the residents in developed countries have cell phones and other electronic gadgets. It means that your customer demographic can be larger than your expectations.
Moreover, you can also extend it if your business online and you can deal with the customers of far-off locations.
You can improve the performance of other marketing campaigns with SMS
You can make SMS marketing a part of a grand marketing campaign as well. For example, you can drag the relevant audience to your social media pages by providing a link in the content of the SMS.
In this way, you can improve social media traffic. The same strategy can be used for increasing website traffic as well. You can also market your products through SMS marketing. If you are targeting customers in your area, they will try to visit you, which means an increase in sales.
Deliver your message faster
Yes, you can reach your customer faster than any other service. The reason is that almost all other campaigns need the internet. While talking about SMS, you can deliver the message in seconds and the receiver will get it. The only thing, which is required, is a mobile phone connection.