Six Characteristics of Cosmetic Packaging Design

Six Characteristics of Cosmetic Packaging Design

1. Diversification of Cosmetic Packaging Containers

Due to the fierce competition in the cosmetics market, the investments of various manufacturers in cosmetic packaging are also increasing. For low to medium quality cosmetic products, in order to meet different needs, the volume of packaging containers is diverse and convenient for consumers’ choice; for high-end products, small volumes are used for packaging to meet the needs of low-income groups, especially young girls. Consumer psychology provoked by curiosity. Therefore, different packaging containers are used to meet different levels of consumption. Luxury-skincare-packaging

2. Serialization of the Design of Cosmetic Packaging

The so-called serialized packaging design refers to the packaging design of similar products with different colors, water patterns or shapes based on a unified brand pattern and text font. The requirements are the same the different requirements are both diverse and holistic. In the practical application of cosmetic custom packaging boxes there are generally two situations:

First, cosmetics of the same brand and different functions are packaged in series to facilitate consumer shopping, while keeping the overall price lower than the total price of individual purchases. For example, a series of cosmetic brands keep the overall design style then use larger containers to wrap and wrap various cosmetics as a sales unit for overall sales.

The second is a series of cosmetics of the same brand and the same main function, but different auxiliary functions, or a series of cosmetics of the same brand but different functions. For example, the main function of various moisturizers of one brand is skin care, but the auxiliary function is different. Like various branded cleaners of a brand, its function is clean, but the manufacturing formula is different. For this series of cosmetics, the packaging design should meet the characteristics of the serial packaging design, not only to fulfill the role of serial packaging, but also to help consumers choose.

3. The Scope of Application of Plastics and Composite Materials

The scope of application of plastics and composite materials in plastic packaging is increasing and the design of packaging containers, especially plastic bottles, is diversifying.

4. The Use of Glass Bottles Is Limited

Due to the inherent drawbacks of glass bottles (e.g. heavy, fragile, etc.), for general cosmetics, if plastics or composite materials can be used instead of glass containers for packaging, they are usually packaged in plastic or composite containers, and for high-end cosmetics. Or volatile, easily scented cosmetics, such as perfumes, are often packaged in glass bottles.

5. Some cosmetics such as foam

perfume and other products use spray packaging and other forms of packaging to facilitate the use by consumers. The packaging of cosmetic products pays more and more attention to the structural design and the design of the accessories of the container. Which makes it easy for consumers to grasp and easy to use and quantify in different environments.

6. Cosmetic Packaging Must Be Increasingly Targeted To the Needs Of Personalized Development

Cosmetic packaging must properly communicate the cosmetic characteristics required by the different needs of individual consumers and express the aesthetic interests of different groups of people in order to successfully sell cosmetic products.

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