Ever since brands and businesses started adopting the virtual route to host events, the virtual event industry noticed a sudden boom in the number of events.
This happened due to many reasons. The major one being, it allowed the attendees to attend the event from their homes.
A regular event involves the audience purchasing and booking tickets well in advance. On the other hand, it also instructed the event hosts to book the accommodation and make other necessary arrangements beforehand to give the audience a good experience.
However, these arrangements are heavy on the pocket and are quite time-consuming. A virtual event solves these problems and does not require any extra efforts to be conducted.
Even though virtual events have the aforementioned advantages, marketers need to select the perfect platform for conducting them.
The virtual event platform needs to be chosen wisely and hence in this blog, we have made a list of the top 5 factors to consider while you are on the lookout for choosing the perfect virtual platform.
Without any further ado, let’s get started!
Top Things To Consider While Selecting A Virtual Event Platform
Features That Help In The Goals Of Your Event
While selecting a best virtual event platform, the first thing that you need to ask yourself is the goals of your event. Spend some time and ask yourself the purpose behind hosting the event.
Is your purpose gaining followers? Are you launching a new product? Is the event for increasing conversions? Are you hosting the event to raise funds?
Once you have the answer to these questions, you need to look at the main features of the platform and whether the features suit the requirements of your event or not.
Once your goals are set and you are well prepared, you need to make sure that you select a platform that is easy to use and not too complicated.
The instructions must be easy to understand or else your audience may get confused and irritated and plan to give your event a miss.
Additionally, you need to make sure that the platform has a simple and pleasing design. This depends on the nature and overall vibe of your event. If your event has a lively vibe and is for a younger generation, then you may select a platform that is vibrant and colorful.
If the nature of your event is formal and is a business event, then you need to shortlist a platform that is simple and not too bright.
In both cases, you need to choose a platform that is easy to use.
Supports A Social Wall
Audience engagement is crucial and of prime importance especially during a virtual event. For increasing the engagement levels and interaction of your audience, you need an engaging tool and a social wall is your best bet.
Social wall works amazingly well to increase the engagement of your audience. While selecting the platform, make sure that it has an integration with the social wall and supports it.
Displaying a social wall in virtual event will instill excitement and make your audience delighted.
You can motivate your audience to create and post content on their social media handles using a specific hashtag and the content can be collected using a social media aggregator and displayed in the form of a social media wall. Such activity will further amplify your audience’s engagement in the event and work in making your event a huge success.
Provides Insightful Analytics
Analytics play a crucial role in determining the success of your event. Make sure you select a platform that offers detailed analytics throughout and after the event to help you in understanding the areas that need improvement for your next event.
Other crucial details like the total impressions of the event including a behavioral analysis of your audience and how they are reacting to your event.
Easy Registration Process
When it comes to virtual events, you must provide an easy registration process to the audience. Rather than making them visit a separate website to complete the formalities, choose a platform that offers a seamless and easy registration process to the attendees.
A quick, simple, and easy way to register for the event would leave a positive impression on your audience, and they would look forward to your event.
Virtual events have managed to create a place for themselves in the event industry and now every event marketer and host wishes to host one due to its increasing popularity and incredible benefits.
However, it is essential to look for and shortlist the perfect virtual event platform to gain maximum benefits.
We have reached the end of the blog and you are now aware of the things that you need to look for and consider while shortlisting the platform. Consider these things while selecting the platform and you will notice a positive change during your next event!