Marketing is moving at light speed… New trends and strategies arise and transform the way we draw, communicate and target our customers regularly, on a quarterly and even weekly basis. But it is not always enough to keep up with these shifts. You have to stay ahead of the game to survive in the field of accelerated marketing. That’s why we have crafted this document, which is inspired by some of our own experts, so you can sign up and return again to some of the biggest marketing patterns in 2020.
Many small firms and solos also use Facebook ads, and bigger companies become more informed on innovative Facebook ad techniques, such as remarketing. It means that the fight to make your Facebook ad visible has become tougher, so if you want success and a high ROI, you have to be more creative about your advertising.
Be sure to remember your budget when creating ads and to remember that certain times of the year are more competitive than others, for instance when a lot of donations and shopping ads are promoted during the holidays.
We recommend watching our December 2019 Digital Drop-in “How to Make Kick @$$Holiday Ads for Facebook” to learn more about making effective Facebook ads, to better understand how to make target-based advertisements. As we addressed at that time, an effective Facebook advertising strategy could require more than one advert.
For example, you may have advertisements aimed at first creating awareness about your service or product.
Trend Morality #1:
Do you need some actionable items for Facebook advertising to beat the competition? Here are the recommendations Puti makes for Facebook’s top three ad managers: divide your creativity and audiences. So you see (fairly fast) which creative people or which audience gets a better result.
Retarget the most committed individuals.
Diversify platforms and ad forms-try a new form of ad (such as carousel advertising) or try to run ads on Twitter rather than both Facebook and Instagram, if you’ve just raised messages.
Trend no. 2:
Quantity vs. Content Quality Students often ask us, “How many blogs should I create a month within the Online Institute? “Another question usually follows:” How long should each blog last? “You should concentrate on the high quality of your content in 2020 while using a couple of eye-catching pictures and word count not less than 3000 words. Sounds like a lot? It is!
It takes 40-60 hours to create a quality blog that delivers measurable SEO results between analysis, creation, editing, graphical design and adding an accompanying downloadable product.
Creating a blog once a quarter is a good goal to a small to medium-sized enterprise, but be mindful that blogging will sporadically struggle to provide your social media loop, will not deliver enough regular email marketing content and will not keep the site successful in the crackling eyes of Google.
Justin offers two alternatives to counter a’ content crunch’ when working on your long-form piece: first, create a series of articles that are merged into something larger later.
No matter what approach you select, bear in mind that the shorter articles can be used as guest posts on other affiliated or partnered pages, which can assist in developing your links (more detail in Trend 4) and promote the bigger piece on your own platform.
Moral of Trend #2:
Be realistic don’t fake it creates the best you can do on your own. Planning is critical and the formula is not simple. And Puti refers to “quantity + quality,” not either / or during the webinar.
Link building isn’t an easy job. We cannot deny that building links is terrible, time-consuming and, at times, frustrating.
Time-sensitive content is great for more current problems (like last year’s GDPR uproar), but evergreen content ensures that your links keep their value.
Make sure that your website appears on top pages and roundup posts. Would you find your material to be good enough to be in a “best of” or “top five” list of your product or service?
Place your brand to benefit from PR opportunities. It includes a publicity bag, newsletters, and a close-knit internal media network so you don’t struggle to take advantage of those opportunities when you knock. (You can also ask for the link when it is shared, of course, if you get coverage!)
Trend Morality #3 story:
Understand that it takes time to build a link, but if well done, it will be extremely profitable.
According to a survey people are posting around 1Billion stories per day over Facebook, Instagram, and Snapchat.
Putin advises that you look first, as is often the case, at the competition’s efforts when it comes to tales. Are they doing well? What is amusing or stimulating in their stories?
This does not mean that material newsfeeds are gone. Nonetheless, if you are not already, we definitely recommend using stories to support your social media strategy by approaching a social media marketing agency.
The morality of Trend #4:
Social media doesn’t want more “perfect” moments to be shared. Stories will boost the identity of the brand and expose values between company and consumer.
Advertising Funnel redefining Traditional marketing funnel was often seen as a linear path with a straightforward start and end. To help clarify this point, Puti mentioned this Think with Google’s article in which Google analyzed thousands of click strip data to show that even when two people are searching, each customer journey is different.
Putin referred this to Google’s article to clarify that point, in which Google analyzed thousands of clickstream information for users to show, even when two people look for the same product category, that each customer travels differently.
Don’t forget, when you talk directly about revenue and profitability it still matters the traditional marketing funnel. But in 2020 as we talk of society and behavior, we need to realize that people are not as reliable as they were previously because of the large number of variables involved in decision-making.
The morality of Trend #5:
Turn away from the formula when it comes to sales, and realize that the consumer experience of each individual is special and can change as people do things on the internet. (Please consider, for example, a customer traveling on a desktop computer using a mobile app to make a purchase versus someone).