Taking your wonderfully designed online campaigns into a physical, real-world format can be challenging. Nowadays we all are so used to everything being digital that we don’t realise how different designing for print is. In case you are thinking about creating an offline campaign for your business you will need to rethink your design. Posters are a fantastic way to promote your business when it comes to offline marketing.
Marketing posters are indeed bigger, but does this mean they are better? Such promotional materials are intentionally posted on walls at public spots to market a service or product. Posters can be used as a tool to reinforce your branding and attract visitors to your business or shop.
Posters have traditionally been a conventional medium to convey information to your target audience. In modern times, however, posters have been turned into an efficient strategy to grab the attention of the audience towards the event or product related to the promoter. A creative poster design for services and other business developments can ultimately convert viewers into potential clients.
Underneath we outline a few tips for poster design and printing so that you can get started.
CHOOSING THE RIGHT SIZE IS THE FIRST STEP
Most promotional posters are A2 or A3 size. While the A2 size is 594mm x 420mm, the A3 size is 420mm x 297mm. Regardless of the size you decide on, ensure you know what size you will be printing to before beginning your design so you can use the space on the right scale.
The advantage of utilising posters over using other print solutions for promotions is that you can enlarge images and text that require emphasis so viewers can see them from afar. Writing a striking catchphrase for your poster helps in setting up the hook that will let you reel in bystanders. Once they have a quick look at your marketing poster, the secondary images and text, which are usually smaller, should get viewers to intently read your copy.
Posters are visible from afar due to their large sizes. However, the information they convey needs to also be readable from a reasonable distance. Viewers don’t care to come close enough to a poster to read it. Most of them won’t read a poster in fine prints.
Identifying the right printing provider to do the dirty work for you not only saves you precious amounts of time from design mistakes on your posters, but also guarantees a competitive A2 printing cost per unit while ensuring professional prints and quality outcomes.
The chosen printing technique really matters when it comes to poster design. There are several printing techniques such as letterpress, screen printing, foiling or use of a UV layer that you can try out.
Talk to your print provider before setting out for a poster design. Your provider will be able to make the prints of the size you need. Your budget will also be a factor in selecting your ideal printing technique.
A “CLEAN” DESIGN
Before producing your design, take an existing sample poster design that you like. Organise and place all the elements so that viewers would understand what you want to communicate through your design. You can also draw the final design for your finalised poster.
Keep in mind that you should be clear. People nowadays don’t have the time or patience to pay a lot of attention to the things around them, there are simply too many stimuli. Our attention span is shorter than ever before. People don’t care to see a poster closely unless the catching design compels them to do so. While if there are eye-catching elements of contrast, the poster will catch people’s eye as soon as they glance at your poster.
THE IMPORTANCE OF A CALL-TO-ACTION
The call-to-action is the main reason for making viewers read your poster. At the end of the day, you want them to buy your products, visit your event, register on your site, be part of your campaign and so on. You must give them a call to take the action you are after.
Hence, a call-to-action placed as a slogan or line at the end or middle of a poster is vital. Keep in mind that the CTA (call-to-action) is an essential part of any advert design, and your poster is just an ad that you place on walls or publish online.