Vapes is the latest edition of the smoking market. Also known as e-cigarettes, vapes have revolutionized the industry. The normal nicotine-filled smoking tubes have converted into stylish, metallic pipes with special cartridges to hold a liquid consisting of all the addictive ingredients. These liquids which are available in a bunch of variations must have such a vape cartridge packaging, which not just protects the liquid-holding cases but also allows promotion and branding. A variety of designs and styles have been introduced for packaging them which are safe and secure, while also allowing effective marketing of the brand. These designs are very innovative and unique and are rarely seen before. As a result, the necessity and demand for these boxes have significantly increased, and each contender of the market tries to come up with a design that can under-cut the opponent.
An increase in demand for vapes and electronic cigarettes also impacted the need for using vape cartridge boxes. Cartridges are a fundamental part of the whole machine and need to be as well packaged as the Vape Cartridge Packaging itself is. Not only does this help in keeping the cartridges, which are usually fragile goods, from being sold, but also can be beneficial in the promotion. Some ways how packaging can help promote vape cartridge sellers are discussed below.
Using Standout Designs
The first trait of a product that attracts a customer is its packaging. It should be unique and out of the ordinary. Simply enhancing the packaging can be a major step towards the promotion of the business. Unusual designs such as window boxes can be helpful in this manner. Since the cartridge itself is quite artistic, allowing the customers to take a peek into the package might be a good idea. Another exceptional packaging design is the usage of small-sized gable boxes. These boxes come with handles and are rarely seen being used for this purpose. These out-of-the-box styles can be helpful for the promotion of the business.
Making Special Deals
Special combo deals can be made by packing two or three flavored cartridges together; this helps to make the customers think that they are purchasing a good deal at a cost-effective price. This can help in attracting more customers, therefore allowing higher sales. Better revenue figures could be used for promotion activities. Other deals can be given in the form of vouchers, for instance, a cut-off voucher from the box, which allows the customers to obtain a particular discount on their next purchase. This combination of marketing through packaging and promotion campaigns can be highly beneficial for the ultimate success of the venture.
Branding and Promotion
Promotion merely revolves around gaining as many customers as possible through advertising and representation of a company on various platforms and numerous mediums. Gaining a customer for the first time might be easy, but converting the one-time customer to a regular client is quite a difficult task and requires consistency. Creating a brand image is the first step towards the creation of a loyal customer base.
Unless a customer can distinguish one vape cartridge from another, using tactics to attract customers at the very first place is not going to be of any use. This image and distinctiveness are created in the customer’s mind by using unique logos and slogans. These monograms and punchlines are the legitimate assets of a company and can be used for attracting customers. Their usage of vape cartridge box packaging can help in brand image creation and eventually create brand loyalty, which is useful for repeat purchases in the long-run. Therefore, imprinting the logo and slogans of the company on the packaging can be a beneficial move for promoting the whole business.
Marketing of Other Product-lines
Vape cartridge making companies are likely to be indulged in the production of other products in the same industry. This diversification is primarily done to reduce the risk of a company; however, the wide variety of products can be a way of earning high profits as well. But as each product needs to separately marketed, the advertising costs act as a huge barrier to achieving these multi-figure profits.
Nonetheless, if wise marketing tactics are applied, the aim can still be achieved. Once a consumer buys a vape cartridge from a particular company and is satisfied with their purchase, it is likely that s/he will be looking for other products from the same manufacturers. Custom vape cartridge packaging allows the branding of other products in the same box. Products that could couple with the item that the consumer just bought can be mentioned on the packaging. For instance, mentioning of the cartridge range that a business has to offer on its vape packaging and vice-versa will lead to flourishing and promotion of the business as a whole.
Without a shadow of a doubt, creative and well-thought-out packaging designs can be the main weapon of a business in the battlefield of a capitalist economy where each rival has deadlier tools to knock our each other. The packaging itself can become the USP of a business, and thus, taking that venture to the heights of success is going to be an easy task thereafter.