Due to global economic condition, numerous e-commerce websites are introduced as best source of selling products online and make a good rapport with clients and customers. Though, developing and launching an e-commerce website is not an easy task, there are numbers of websites which has little content, poor quality product images, less description and even incorrect inter-linking o products. If you an e-commerce business owner, then you are aware about the importance of global market and looking to extend your business niche market, and with the issues mentioned earlier, it is not at all possible to attain.
It means, that you need to adopt an effective e-commerce marketing plan to promote your website and ultimately increase your sales and ROI. Here are some of the great methods which is used by SEO Services Melbourne Experts to optimize your e-commerce website.
- Use unique Keyword meta Tags: You should incorporate unique meta tags along with the keywords a description in your product page. Though many will say that meta tags is not very important and it cannot affect your ranking, but it gives your content fresher outlook and avoid duplicate content penalties. Along with this, avoid stuffing keywords in your meta tags which are not appropriate.
- Create Links in product Description: Link building has a huge role in marketing and website promotion. As an output try to build keyword rich back links in the product description. Using this you are targeting another product in the same category. This technique is very effective and very simple to target for long tail keywords.
- Use iFrames For Separate Duplicate Content: it is very common that e-commerce website has repetitive content on separate web pages, as the description of some products of same brand has same description. So, to avoid this kind of scenarios it is best to use iframes. It helps you to use the same data for different pages, which is not physically present on that product page, but has derived from some other page using iframe.
- Avoid Session Ids in URL: Many e-commerce businesses are now implementing the technique of using cookie less unique session id. But this technique results in generation of more duplicate contents which search engine is crawling. Though, the SEO experts know the ethical process of serving URLs without session Id to the spiders to avoid cloaking.
These are the few SEO tips which you can implement on your e-commerce website to make it optimized for the search engine and improve the search presence of the website. For an e-commerce business, it is very crucial to target not only the traffic but the target traffic who are more likely to make a purchase on your website. To make your e-commerce website compliance with the search engine guidelines and optimized for more potential search queries hire SEO Service Melbourne, an expert team from the Platinum SEO Services to promote your e-commerce website.