How to Increase User Engagement through Content and Design
SEO 179

How to Increase User Engagement through Content and Design

How to Increase User Engagement through Content and Design

In the modern media age, it is very important for businesses to be in top Google rankings. Businesses must understand the power of the internet but to be an expert, they have to get search engine optimisation right. In order to do this effectively, you must understand marketing from both a user journey and content point of view.

Surprise: Nobody knows about your website’s algorithm.

Even SEO experts have vague ideas of what are strong and which are weak. With such vague knowledge,it is easy to be lured into dangerous practices. It is easy to assume that increasing spend and link popularity is the easy answer to getting listed well in search engines.

The truth is, you need to work hard on SEO, and be persistent. Submit, link and optimize your website or blog consistently. All SEO efforts should result in improved search engine results.Having great content and appealing blogs or websites are not enough. You need to have interest from others in making them the best.

User Engagement

What differentiates your website in the eyes of Google?

The reason is that search engines give particular importance to sites that have a lot of backlinks. Backlinks are incoming links to websites or blogs.
Google, Yahoo and the other search engines are known to consider this is one of the most influential factors in the ranking of a website.

Other experts believe that links are the best way to get authority

The more links you have from outside, the more authoritative your site will be. It is possible to gain links by submitting to online directories; this method is called two way link building.

You might have trouble getting a real and valid backlink

Stay away from those sites that are nothing but online classified listings. Also, make sure that your site is placed in the top rank pages by using Dedicated servers.

It is true that Google’s system seems to be very hard to understand by a layperson

This is so because its algorithm has hundreds of parameters that are used to rank websites. Perhaps the most important of these is the number of quality sites that link to your site.

It is not enough to have a nice looking website with lots of original content on your site

This is good for people, but the real score here is in having relevant and quality content sites linking to your site. This is what really matters in SEO.

Black hat SEO is not even worth considering.

Do not bother using the black hat SEO techniques to optimize your site. Even though they might work for a while, eventually they will lead to search engines giving your site a banning.

What else should you consider from an SEO perspective?

Choose a right keyword phrase that you think best describes your page

Use indication words in your page title to describe your page. The page title should be repeated in the strongest keywords relevant to your website.

Market research is crucial

Before starting to optimize your website, you must first do a good amount of market research. Find out what keywords best describe your site, and what searchers are actually looking for when they are using search engines.

Use different keywords for each page

Instead of using one keyword “dog training”, try using “buy dog training manual” or “cheap dog training manual”.

Find out which keywords are converting with high traffic

A good tool to do this quick research is the WordTracker. Use it to discover which keywords are making you money.

Now put these keywords that have higher traffic searches and use them in your website. Search engines will be your biggest source of traffic.

By doing this, you will improve search engine ranking for your website. With all this in mind you will be well on your way to creating a website that is optimised for search engines. However it is important to consider your actual website itself. The landing page and journey of your website determines how long a user will remain engaged, which is an increasingly important factor in SEO.

Prior to becoming an online article writer for Technical Writers, Cooper took the opportunity to explore the digital world with a range of academic and training courses. His first hand experience within the tech industry, in addition to his degree in English Literature, cemented his career in creating content regarding all things marketing and technology.

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