Digital Marketing is here for keeps and the old strategies are undergoing a revolution of sorts thanks to the new technologies on the scene. It is no different for SEO in Melbourne either. Sure, ranking high enough is going to remain as the primary goal for all marketers who want to have the search engines by their side. However, there a few new tips that the SEO experts advocate for the year 2018 and beyond with multiple devices being implemented to access websites. Here is a list that you need to check carefully before you fine tune your SEO strategies for the year. Keep reading for details…
Voice search – With a majority of people favouring to search by voice, the search engine search has altered too. It would thus be more convenient for you to incorporate long-tail key phrases instead of a lone word as this is bound to match the conversational mode that would be preferred to make a search on Google and other top search engines at the moment.
Building Links – Do not lose focus with link building though. It is expected to be as important in the present year than ever. However, be sure to include only a few quality links that are related to your website. Remember that quality is always better than quantity so remove the clutter and emphasize on the links that are worth retaining.
Speed – People want the results instantly and a website that takes ages to load is a strict no-no today. It would definitely help to check and enhance the loading time for your website across all mobile devices as well as the stand alone desktop (that is on its way out). The ability to navigate properly and readability of the content is also important factors that have to be perfected for the concerned website The search engines prefer websites that provide excellent user experience thereby labelling them as reliable.