We believe in basics as it is the starting ladder to any horizon, hence would like to talk about basic of SEO. Technically qualified SEO specialist always talk about detailing and depth, but none of them will talk about basics. This may be due to they don’t need it or they do not use it often may be due to the type of work they do is different. We would like to share how the engine in SEO Perth works.
Search engines have two major functions:
- Crawling and building an index
- Providing search users with a ranked list of the websites they’ve determined are the most relevant.
Crawling and Indexing
Imagine the World Wide Web as a network of stops in a big city subway system.
Each stop is a unique document (usually a web page, but sometimes a PDF, JPG, or other file). The search engines need a way to “crawl” the entire city and find all the stops along the way, so they use the best path available—links.
The link structure of the web serves to bind all of the pages together.
Links allow the search engines’ automated robots, called “crawlers” or “spiders,” to reach the many billions of interconnected documents on the web.
Once the engines find these pages, they decipher the code from them and store selected pieces in massive databases, to be recalled later when needed for a search query. To accomplish the monumental task of holding billions of pages that can be accessed in a fraction of a second, the search engine companies have constructed datacenters all over the world.
When a person performs a search at any of the major engines, they demand results instantaneously; even a one- or two-second delay can cause dissatisfaction, so the engines work hard to provide answers as fast as possible.
When a person performs an online search, the search engine scours its corpus of billions of documents and does two things: first, it returns only those results that are relevant or useful to the searcher’s query; second, it ranks those results according to the popularity of the websites serving the information. It is both relevance and popularity that the process of SEO Perth is meant to influence
How do search engines determine relevance and popularity?
To a search engine, relevance means more than finding a page with the right words. Today, hundreds of factors influence relevance, and we’ll discuss the most important of these in this guide.
Popularity and relevance aren’t determined manually. Instead, the engines employ mathematical equations (algorithms) to sort the wheat from the chaff (relevance), and then to rank the wheat in order of quality (popularity).
These algorithms often comprise hundreds of variables. In the search marketing field, we refer to them as “ranking factors”.
Platinum SEO in Perth are in the forefront of fully utilizing the “E” in SEO.
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