Search Engine Optimization or SEO service in India is a method used by online sites to increase the amount of organic traffic that comes their way. The benefit of this is that when keywords corresponding to the content that your site provides are typed into search engines, your site will be among the first 10 search results to pop up; thereby increasing the popularity of your web page.
SEO types and its nature:
There are 4 different types of SEO Service in India (all aiming at increasing the visibility of your web page on different search engines):
White hat SEO:
These are procedures that stick to the Google Webmaster Guidelines and does not take advantage of any loopholes in the algorithms for different search engines; it follows a very white-collar wholesome approach. These methods would take a little more time to show results but once they start coming in the results are long-lasting
Black hat SEO:
The primary focus of these techniques is to exploit loopholes and other weaknesses in the code of different search engines. The practices followed by these are against Google’s guidelines and as such are considered to be illegal. Common methods include spam links, ads that redirect users to other pages when clicked upon accidentally, keyword stuffing, hidden text, and links and cloaking (this is when different content is shown to human visitors. The traffic generated using these methods doesn’t last for very long as when these illegitimate techniques come under notice they are taken down.
Gray Hat SEO:
As the name might suggest this technique takes a little bit from White Hat SEO and pieces from Black Hat SEO. These methods mainly come into practice when companies come under pressure to provide results without being provided sufficient time. Examples of using this technique would include clickbait articles (articles, where the titles are outrageous and catch the visitor’s attention however when clicked on it, takes the viewer to a completely different site and does not deliver what it promised on), payment promised for favorable reviews, content that has been stitched together from different already existing sites and slightly altered in order to appear unique, etc.
Negative SEO:
In this case, black or gray hat SEO techniques are practiced on competitor’s websites in order to drive their traffic down. Basically, it’s a way of sabotaging their organic traffic results. Methods that come under this technique include leaving negative reviews on websites, hacking their website in order to change the content to something undesirable or stealing their content and then modifying it in order for it to appear original.
The final conclusion:
Search Engine Optimization or SEO service in India is a method used by online sites to increase the amount of organic traffic that comes their way (this refers to the amount of data sent and received by various visitors to that respective website). The benefit of this is that when keywords corresponding to the content that your site provides are typed into search engines, your site will be among the first 10 search results to pop up; thereby increasing the popularity of your web page.